Blue Chip has added to its senior-level talent base with two key hires. Valerie Williams-Sanchez, Ph.D., a veteran marketer and educator, has joined as Vice President, Cultural Intelligence and Relevance.
A new TV campaign created by Blue Chip for Daisy Brand for Daisy Brand aims to make busy adults re-envision cottage cheese. The “Grab a Daisy” spot features three different
A new campaign from agency Blue Chip repositions Splenda as a wellness brand, with the top low-calorie sweetener being the first step toward a healthier lifestyle. Whereas sweeteners have been
Merrell is blazing a new trail with Dick’s Sporting Goods (DSG), in a new campaign that broadens the notion of hiking to attract younger, more urban consumers who shop at
To expand meal occasions for its iconic, Original Sliders, White Castle is showing consumers how to use Sliders as ingredients in new seasonal recipes. For Spring, agency Blue Chip created
The Chicago-based independent agency promotes Elizabeth Bleser to SVP of Integrated Media; Jason Geis and Joel Walker will co-lead Creative Chicago-based independent agency Blue Chip is proud to announce that
Integrated marketing agency Blue Chip announced that it has hired former client and P&G exec Joy Mead as its new executive vice president and general manager of business leadership. Mead
There are very few editors in the midwest with ACE at the end of their name. Chicago editor, Steve Hullfish, ACE is now one of them. The American Cinema Editors (ACE)
McRib season is almost here, and no one is more excited than the superfans that eagerly anticipate its return to McDonald’s menu each year. From DMs asking “when is the McRib
Much has been made of the break in professional sports between March 11th, when the Utah Jazz’s Rudy Gobert tested positive for COVID-19 and the sports world began its shutdown,
Experiences marketplace Groupon announced that it has selected Interpublic Group’s FCB as its global creative partner to help evolve its consumer and merchant brand perceptions. The account leaves incumbent TBWA/Chiat/Day
A look behind the scenes with Tessa Films at putting together the perfect spot during lockdown. What’s the perfect dish for a lockdown night at home? Why pizza, of course!
“To help our clients win, we need to make sure our leadership team is the best in the business.” – Norm Bilow, Escape Pod Big moves are happening at indie
The multi-disciplined pro offers the versatility and enthusiasm that have become the company’s hallmarks Busy commercial and feature director Ashley Avis has followed Managing Director Roy Skillicorn’s to Backyard Productions.
At the American Advertising Federation 2016 ADDY Awards last Wednesday night, Energy BBDO was the top winner with a record-setting 93 awards topped by earning the Best
TYLER JAY’S TANDEM, INC. conceptualized and produced another in the series of Grub Hub spots, the latest a video called “Winner
Let’s put it this way. It wasn’t a good sign.
Quietly. Ever so quietly, the deed was done. Not in the dark of night, exactly. But quietly. So as not to
We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January.
Those five
Next time you’re strolling down the candy aisle in a Walgreens store, take a look at the recently installed, end-of-the aisle “Sell-a-Vision” screen displaying a 30-second Brach’s Candy
The 23-year-old Indiana Film Office was closed May 6, just 24 hours after its two employees, director Jane Rulon and project manager Chris Pohl, were told their jobs had ended.
