Blue Chip adds key hires Valerie Williams-Sanchez and Ann Yun

Blue Chip has added to its senior-level talent base with two key hires. Valerie Williams-Sanchez, Ph.D., a veteran marketer and educator, has joined as Vice President, Cultural Intelligence and Relevance. And Ann Yun, a longtime creative leader at such stalwart agencies as FCB and Wunderman Thompson, has joined the agency as Group Creative Director. Valerie … Continue reading “Blue Chip adds key hires Valerie Williams-Sanchez and Ann Yun”

Blue Chip and Daisy recast cottage cheese in new single-serve campaign

A new TV campaign created by Blue Chip for Daisy Brand for Daisy Brand aims to make busy adults re-envision cottage cheese. The “Grab a Daisy” spot features three different households where family members reach into the fridge for the brand’s new single-serve varieties and traditional tubs of cottage cheese to the tune of the … Continue reading “Blue Chip and Daisy recast cottage cheese in new single-serve campaign”

Blue Chip repositions Splenda as a wellness brand

A new campaign from agency Blue Chip repositions Splenda as a wellness brand, with the top low-calorie sweetener being the first step toward a healthier lifestyle. Whereas sweeteners have been about restriction for calorie counters, the new Splenda courts wellness conscious consumers who follow food trends and seek balance in eating. Ads target people who … Continue reading “Blue Chip repositions Splenda as a wellness brand”

Blue Chip’s new Merrell campaign says “Take a Hike”

Merrell is blazing a new trail with Dick’s Sporting Goods (DSG), in a new campaign that broadens the notion of hiking to attract younger, more urban consumers who shop at DSG. Video and graphic ads on Facebook, Instagram and YouTube support three new models available at DSG – MOAB Flight, Nova and Antora 2 – … Continue reading “Blue Chip’s new Merrell campaign says “Take a Hike””

Blue Chip launches recipe campaign for White Castle

To expand meal occasions for its iconic, Original Sliders, White Castle is showing consumers how to use Sliders as ingredients in new seasonal recipes. For Spring, agency Blue Chip created three classic Easter and brunch recipes that serve as the basis for a social media and influencer campaign to broaden the brand. Content pairs recipes … Continue reading “Blue Chip launches recipe campaign for White Castle”

Blue Chip elevates three to executive team

The Chicago-based independent agency promotes Elizabeth Bleser to SVP of Integrated Media; Jason Geis and Joel Walker will co-lead Creative Chicago-based independent agency Blue Chip is proud to announce that it has added three new members to its executive leadership team. Elizabeth Bleser has been promoted to senior vice president of Integrated Media. Bleser joined … Continue reading “Blue Chip elevates three to executive team”

Blue Chip names former P&G exec Joy Mead EVP / GM

Integrated marketing agency Blue Chip announced that it has hired former client and P&G exec Joy Mead as its new executive vice president and general manager of business leadership. Mead comes to Blue Chip from a 30-year career at P&G, where she retired as an associate brand director, overseeing marketing for its $9 billion grocery … Continue reading “Blue Chip names former P&G exec Joy Mead EVP / GM”

McDonald’s unveils first NFT to celebrate 40th Anniversary of the McRib

McRib season is almost here, and no one is more excited than the superfans that eagerly anticipate its return to McDonald’s menu each year. From DMs asking “when is the McRib coming back?” to creating a locator tool where fellow fans can report McRib sightings, they’ve proven their love for this delicious, yet elusive sandwich. And … Continue reading “McDonald’s unveils first NFT to celebrate 40th Anniversary of the McRib”

Sports fans: Where have they gone?

Much has been made of the break in professional sports between March 11th, when the Utah Jazz’s Rudy Gobert tested positive for COVID-19 and the sports world began its shutdown, and July 23rd, when the MLB season began. Sports fans were left out in the cold. Or lockdown. The shutdown affected essentially every aspect of … Continue reading “Sports fans: Where have they gone?”

What’s the perfect way to shoot a spot during lockdown?

A look behind the scenes with Tessa Films at putting together the perfect spot during lockdown. What’s the perfect dish for a lockdown night at home? Why pizza, of course! And not just any pizza, but a Screamin’ Sicilian Premium Craft frozen pizza. That’s one takeaway from a fast-paced, light-hearted new spot from Blue Chip, … Continue reading “What’s the perfect way to shoot a spot during lockdown?”

The Escape Pod unveils new leadership team

“To help our clients win, we need to make sure our leadership team is the best in the business.” – Norm Bilow, Escape Pod Big moves are happening at indie agency The Escape Pod. The agency announced its new leadership team. This news includes Derek Sherman who has been appointed Executive Creative Director, Tyler Moore … Continue reading “The Escape Pod unveils new leadership team”

LA-based director/writer Ashley Avis joins Backyard

The multi-disciplined pro offers the versatility and enthusiasm that have become the company’s hallmarks Busy commercial and feature director Ashley Avis has followed Managing Director Roy Skillicorn’s to Backyard Productions. The move complements the support that Skillicorn has shown Avis throughout her career and reinforces Backyard’s climb to the top. Avis has written and directed … Continue reading “LA-based director/writer Ashley Avis joins Backyard”

DDB quietly absorbs Element 79; Williams to depart

Let’s put it this way. It wasn’t a good sign.

Quietly.  Ever so quietly, the deed was done.  Not in the dark of night, exactly.  But quietly.  So as not to disturb any positive thoughts gestating out there about the state of the Chicago advertising industry.

Yeah.  Maybe we were guilty of being too distracted by the fun and possibilities attached to the launch of the Pompous Society, a happy way to suggest there is maybe still some life in the old ad business here after all.

Evaluating the odds of five Lottery account finalists

We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January.

Those five shops — DDB, DraftFCB, Element 79, Downtown Partners and Young & Rubicam — were tapped to move on from a group of 13 shops that initially submitted proposals a week ago.

For the record, the eight shops that did not make the initial cut are: Euro RSCG/Chicago: Schafer Condon Carter/Chicago; Olson; Gertrude; Blue Chip; Burrell; RPM Advertising and Corn Fed Advertising.

New future for Indiana film industry emerges as old film office is closed

The 23-year-old Indiana Film Office was closed May 6, just 24 hours after its two employees, director Jane Rulon and project manager Chris Pohl, were told their jobs had ended.

The film office will continue, however, although in a different guise, said Michael “Mickey” Maurer, president of the Indiana Economic Development Corp. (IDEC), a quasi-state organization that replaced the Indiana Dept. of Commerce only last January.

It was felt the IEDC could handle the state’s film needs “more efficiently” than in the past, said Maurer.

Up and Down the Avenue – 02/16/04

JWT wins the $12 million Illinois Tourism account, resigned last year by BBDO.

Indie film and spot producer Tim Sabo moved to L.A. to pursue a feature/TV career.

SAG/AFTRA is creating a Website to help market union singers. Cost is $50 a year for head shot, bio and 1-minute demo.

Richard Kind, Second City improv alum, stars in new On-Cor spots, via Blue Chip Marketing in Northbrook.

Bob Hercules’ prize-winning short film, “The Last Frontier,” airs on Ch. 11’s “Image Union,” Feb. 20 at 10:30 p.m.