Tyler Jay provides full service to Grub Hub spot

TYLER JAY’S TANDEM, INC. conceptualized and produced another in the series of Grub Hub spots, the latest a video called “Winner Picks Lunch,” now airing nationally on broadcast and playing on YouTube.

It features a pair of twenty-something (actors Meg Warner and Adam Archer) playing a fast game of ping pong while rattling off different food choices they might order for lunch.  Whoever wins the game buys lunch.  Warner slams it home as she starts texting Grub Hub for her order.  Tagline: “Food you want from the restaurant at the time you want.  Grub Hub, delivering your favorites.”

The 30-second spot was shot in a private residence in the West Loop that Tandem art directed as a tech company office space.

Jay created the concept and directed; Becky Werve produced, DP was James Kniest, The Colonie handled editorial and Particle Audio provided sound design; Paskal Rudnicke did the casting.


Showtime’s series about a dysfunctional Chicago family, will shoot here the week of Oct. 6 and returns Dec. 14 for another week on locations. The series, premiering Jan. 12, 2016, stars  William Macy, who was an in-demand Chicago actor for a decade, as the family patriarch.    

AWARD-WINNING AGENCY VETERAN, Doug Van Andel, is the new ECD of independent, full service global Blue Chip Marketing of Northbrook. Previously, he was SVP/global ECD at Chicago-based Saatchi & Saatchi X where he led promotional and digital creative for national advertisers, including all of P&G brands.

ENERGY BBDO launched “Off You Go,” an all-new brand platform for client Quaker that centers on how the cereal helps provide the ideal morning start so families are prepared for whatever the day ahead holds for them.


The debut spot, “Life of Go,” was created by agency ECD Suzanne Michaels, senior copywriter Caroline Reed; producers were head of integrated production Rowley Samuel, EP John Pratt and producer Vanessa LuhrUber Content was the production company. Whitehouse Post’s Paul La Calandra edited, Alfred Cisneros assistant editor; Stir Post Audio’s Matt Holmes was the sound mixer and Mindy Verson produced.


LEO BURNETT lost Brandon Rochon SVP/global CD on the Samsung account to LA’s Kastner & Partners and his former partner,  SVP/GCD Adam Kennedy, is Uber’s brand marketing chief in San Francisco.  The former partners had opened Burnett’s LA satellite office in 2012 to service Samsung, moving to Chicago headquarters after the LA office closed.

SHORT TAKES: DDB’s latest account is LifeLock, the identity theft company, previously handled by Campbell Ewald … Erin Sarofsky presented the 2-minute main title her company created for the three-day OFFF Mexico creative conference in Mexico City … Martin Scorcese’s Superprime came to Chicago last weekend to shoot Nike commercials … Joe Doria’s Logo productions is currently on location on a week’s shoot for Sears’ Craftsman tools … Editor Ruben Vela returned to Optimus after a brief sojourn at Conspiracy.  

REEL HOLLYWOOD:  “More Soul Food” is the sequel to “Soul Food,” the Chicago-made 1997 debut feature of Columbia College alums director George Tillman, Jr. and producer Bob Teitel that launched their successful Hollywood careers.  

“More Soul Food” for Fox 2000 is currently in production in LA. with a gigantic cast and crew.  Producers are Tillman, Teitel and actor Ice Cube, who has a starring role.

Tillman’s directorial career took off after “Soul Food’s” success and the partners moved to LA where they formed State Street Productions. Tillman is also a producer on the Chicago-set “Barber Shop” film series, which has filmed here in the past.