“To help our
clients win, we need to
make sure our
is the best
in the business.”
– Norm Bilow, Escape Pod
Big moves are happening at indie agency The Escape Pod.
The agency announced its new leadership team. This news includes Derek Sherman who has been appointed Executive Creative Director, Tyler Moore is Director of Integrated Strategy, and Holly Willis is VP Account Director. The announcement was made by CEO, Celia Jones.
The trio will be responsible for stewarding the next generation of creativity and business growth for the agency.
“When you are in the midst of transformation, having the right executive team to lead the way forward is mission-critical. Derek, Tyler and Holly all bring the perfect mix of qualities to take our agency into the future: proven experience in the trenches at the industry’s best integrated shops, the desire to leave the typical industry BS behind and make great work, and most importantly, they genuinely believe in the power of bold, strategic creative ideas to drive business growth,” Jones said in a statment.
Sherman is an award-winning Creative Director, Writer and Novelist who has led breakthrough integrated marketing campaigns for Apple, Corona, Google, Coca-Cola, Canadian Club, Miller Lite, Kellogg’s, Jim Beam, McDonald’s, Abbott Labs, Amnesty International and Sprite. His work has won multiple Gold and Silver Cannes Lions, D&AD pencils, Gold Effies, and the One Show.
Tyler Moore joins Pod as Director of Integrated Strategy from R/GA. He has worked on bold, innovative campaigns for LIFEWTR, SVEDKA, Maytag, Sprint, Nike, and Corona Extra across digital, social and traditional. He has won multiple awards including an Epica creative award, multiple Webby Awards and a North American Effie.
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As new VP Account Director, Willis brings more than ten years of experience on blue chip brands across CPG, spirits and beverage, entertainment, retail and electronics. Her expertise spans digital, shopper marketing and traditional brand-building campaigns. Most recently, she spent five years with FCB leading the Samsung Mobile & Services business, as well as agency marketing and new business efforts for the retail/activation division, FCB/RED.
She has worked on iconic brands including Coca-Cola, Anheuser-Busch InBev, Target, Netflix, Kraft Foods (now Kraft Heinz), Mondelez International, Jack Daniels, Tyson Foods, GE Appliances and 21st Century Fox.
>The trio joins Ryan Dickey, who assumed the post of Creative Director at the agency last year.
Ryan is an award-winning 15+ year creative veteran who has created cross-channel, integrated advertising for a diverse range of the world’s leading brands including Apple, Google, Volkswagen, Sony PlayStation, Orbit and Purina. He cut his teeth at top agencies including Leo Burnett, Deutsch and Energy BBDO.
“As we continue to build out capabilities to help our clients win, we need to make sure our leadership team is the best in the business. Our clients are quickly benefiting from the increased creative firepower and new expertise across channels,” said Norm Bilow, Founder and Managing Director of The Escape Pod Group.
Congratulations to the new leadership team. The Reel Chicago team is looking forward to more great things from the agency.
Source: The Escape Pod