Every year, Super Bowl commercials flood our screens with spectacle, humor, and celebrity cameos, but the best ads are the ones that make us feel something. This year, that honor
After an eight-year hiatus, GoDaddy is making a grand return to Super Bowl advertising with a 30-second spot featuring Walton Goggins—but this time, the focus isn’t on shock value. Instead,
Lay’s is making a grand return to the Super Bowl, and this time, it’s with the cinematic touch of Academy Award-winning director Taika Waititi. Known for his ability to blend
Editors Note: Reel Chicago’s The Reel Black List isn’t just about February—it’s about honoring the Black creatives, leaders, and visionaries who shape Chicago’s film, TV, advertising, music, and media industries
Black History Month is acknowledged every February, and this year more than ever, we celebrate and honor the achievements, contributions, and rich cultural heritage of African Americans. Originating from Negro
Editors Note: Reel Chicago’s The Reel Black List isn’t just about February—it’s about honoring the Black creatives, leaders, and visionaries who shape Chicago’s film, TV, advertising, music, and media industries
Suja Life has selected BarkleyOKRP as its creative agency of record. The Kansas City-based agency will oversee all creative efforts for Suja starting in January 2025, marking a significant milestone
Toyota has launched its latest national brand campaign, You Can’t Stop My Drive, a bold and heartfelt initiative aimed at celebrating the optimism, determination, and transformative power of mobility in
Hidden Valley Ranch has dropped an exciting new campaign to celebrate the launch of its innovative Easy Squeeze bottle. Partnering with Pizza Hut and football legend Eli Manning, the brand
When it came to creative brilliance, Chicago’s agencies showed the rest of the world how it’s done in 2024. Highdive, BarkleyOKRP, Quality Meats, and other Windy City powerhouses didn’t just
This film had me at “Woof.” Puppy Love is a grass-roots documentary that tells an intimate and deeply personal story with a message that resonates on a universal level. Writer-director
EDITOR’S NOTE: On September 19, the advertising and comic book worlds lost a talented writer. Munier Sharieff, who spent most of his advertising career at Burrell Communications, passed away on
Members of the advertising community gathered at the Gene Siskel Center on Monday evening to honor the veterans and icons of Chicago’s Black ad agencies, whose legacies are now documented
They are legends in the advertising industry, but surprisingly (not really) the stories of the Black ad men and women who transformed the industry’s predominantly white landscape during the 60s,
The City of Chicago Mayor’s Office for Community Safety, in partnership with the Chicago Department of Public Health and Havas Chicago, has launched A Safe Chicago for All, an expansive
Highdive has received a substantial investment from Svoboda Capital, a Chicago-based private equity firm. While the exact financial details of the deal remain undisclosed, both parties confirmed the investment according
The beloved “Ball Masters” are back in action, ready to bring laughter, philanthropy, and unparalleled ball-care expertise via SAXX underwear to the golfing world once again. Formed during last year’s
State Farm’s latest commercial, “No-Brainer,” created by Highdive, offers a fresh take on the iconic magic jingle campaign. In this fun new spot, viewers witness the consequences of summoning the
Editor’s Note: Welcome to REEL WOMEN, our annual tribute to dynamic women in creative industries. As we Celebrate Women’s History Month throughout the month of March, let us introduce you to some very
Editor’s Note: The Reel Black List is our annual spotlight of brothers and sisters in the worlds of film, TV, advertising, music, radio and media who are making a difference through their
