Marketing Resources, Inc. and FCB Chicago have won the Gold 2021 PRO Award for Best Vehicle-Based Campaign and the Silver PRO Award for Best Post-COVID Era Campaign for their work on the Blue Bunny ‘Summer of Funlightenment’ campaign. Marketing Resources, Inc., FCB Chicago, and all the amazing partners on the project teamed up to bringing … Continue reading “FCB Chicago wins Pro Award for Blue Bunny Summer Of Funlightenment”
FCB today announced that Andrea Siqueira and Andrew Lincoln (not The Walking Dead’s Andrew Lincoln) have joined the agency as SVPs, Executive Creative Directors (ECDs). As ECDs, Siqueira and Lincoln will report directly to FCB Chicago Chief Creative Officer Andrés Ordóñez. Siqueira will oversee creative work for Kimberly-Clark’s Family Care portfolio including the Cottonelle and … Continue reading “Andrea Siqueira and Andrew Lincoln join FCB as Executive Creative Directors”
Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. “Grab Life by the Groupon” was developed in partnership with FCB and showcases the brand as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and … Continue reading “FCB: New brand campaign encourages people get out and grab Groupon”
The FCB Network continues its winning streak on day two of the Cannes Lions International Festival of Creativity, taking home two more Grand Prix trophies – the first, in the category of Media – Social Behaviour for FCB Chicago’s “Boards of Change,” on behalf of the City of Chicago. The second Grand Prix was awarded … Continue reading “FCB continues its winning streak at Cannes Lions”
FCB Chicago received eight One Show Gold Pencils this year. They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, … Continue reading “One Show: FCB Chicago wins eight Gold Pencils”
As the world reemerges, people can begin to connect again, but for those who are immunocompromised, social distancing and separation extend past the pandemic. As a technology company — and a human company — Cox Communications aims to be a part of the solution to safely help families that are unable to reunite in person. … Continue reading “Cox & FCB bring families together with The Hug Project”
Experiences marketplace Groupon announced that it has selected Interpublic Group’s FCB as its global creative partner to help evolve its consumer and merchant brand perceptions. The account leaves incumbent TBWA/Chiat/Day New York after awarding the account last year from OKRP. Following the company’s recent progress in expanding the types of inventory it offers from local … Continue reading “Groupon taps FCB as global creative partner”
What if you could save the planet from an impending environmental atrocity with a single click? Google, in partnership with Global Citizen, FCB and 360i, teamed up to bring this to life. A new 30-second spot, on YouTube, shows a photograph of a house and its surroundings being burned down by a wildfire. The audio … Continue reading “Google, Global Citizen & FCB partner to Save the Planet”
A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across all media. The campaign’s vibrant, masterfully executed “Cheliamos” (:30) and “Ingredient Explosion” (:15) spots were produced in Chicago by one-stop cross-media production company Sarofsky. To … Continue reading “FCB invites Sarofsky to get creative for Bud Light Chelada”
The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller Lite and Coors Light respectively. Burnett The Chicago office took home an Idea Andy for their work on Country Time Lemonade’s Littlest Bailout. , which … Continue reading “Burnett, DDB, FCB represent Chicago at Andy Awards”
After the success of her critically acclaimed debut book, You and Me and Us: A Novel, Chicagoan Alison Hammer, VP creative director at FCB Chicago, is releasing her second book, Little Pieces of Me: A Novel on April 13, 2021 complete with an exclusive virtual launch party for all pre-orders! After featuring Alison as a … Continue reading “Alison Hammer, VP/CD at FCB releases second novel”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” Founder of the ‘Every Damn Day … Continue reading “REEL WOMEN: Alison Hammer, FCB VP Creative Director”
Safelite AutoGlass, the nation’s largest provider of vehicle glass repair, replacement and recalibration services, today announced the selection of FCB Chicago as its creative agency of record. Beginning this month, FCB will be responsible for elements of Safelite’s consumer campaign and communication materials, including broadcast, online video, social media and digital channels. The win comes on the heels … Continue reading “Safelite feels protected with FCB as Agency of Record”
FCB today announced that Nicole Brandell has been brought on board as Chief Strategy Officer (CSO) of FCB Chicago. As the CSO, Brandell will partner closely with Kelly Graves, FCB Chicago President, and Andrés Ordóñez, FCB Chicago Chief Creative Officer, to drive the strategic vision for the Agency, deliver world-class creative work across over 30 brands, … Continue reading “Nicole Brandell Joins FCB as Chief Strategy Officer”
In partnership with FCB and its experiential arm, FCBX premiered an interactive digital experience through five unexpected experiences and innovation cornerstones to celebrate how people can use Canon products and solutions to help redefine the limits they face. Attendees will be inspired to transcend limits by capturing the marvels of space, the splendor of wildlife, … Continue reading “Canon, FCBX present digital experience for CES”
FCB Chicago has announced that prolific producer Juan Woodbury has joined the agency as EVP, Director of Branded Content & Entertainment. In this newly created role, Woodbury will be responsible for founding a branded content & entertainment practice within FCB. While he will report directly to Chief Creative Officer Andrés Ordóñez, his hybrid role will extend across … Continue reading “Juan Woodbury joins FCB to transform branded content”
This week, FCB and the City of Chicago launched an initiative to greatly increase local participation in the upcoming presidential election. FCB, in partnership with the City of Chicago, transformed plywood boards that covered Chicago storefronts during protests into voting booths to encourage voter registrations and participation in this year’s election. People are urged to … Continue reading “Chicago, FCB make voting easier than ever”
Good news for FCB and Chicago advertising in general. Go RVing has selected the IPG agency as creative Agency of Record. More than 25 agencies participated in the competitive review process which was coordinated and managed by Pile+Company in partnership with the Go RVing staff and was completed remotely due to COVID-19. Interpublic Group’s UM … Continue reading “FCB goes RVing with new campaign for new client”
This afternoon, Angela Kinsey from The Office announces Glad ForceFlex Plus in a Kitchen Keynote that’s guaranteed to keep you entertained for 8 full minutes. Similar to Apple, Microsoft and other Silicon Valley Tech Titans, Glad has an innovation to be proud of. So, the brand decided to go big and launch its “greatest innovation … Continue reading “Glad & FCB launch a Kitchen Keynote with Angela Kinsey”
Mayor Lori E. Lightfoot today launched the “Boards of Change” project by FCB – a civic engagement initiative to encourage participation in not only the 2020 U.S. Census, but also in democracy as a whole through actions such as registering to vote, going to the polls, and engaging in public dialogue. The Census is a … Continue reading “Mayor Lightfoot Launches “Boards of Change” by FCB”
Anti-gun violence campaigns scored big this year at The One Show 2020 as winners were revealed today. “Generation Lockdown” by McCann New York for March For Our Lives; “The Gun Violence History Book” by FCB Chicago, Lord + Thomas and The Mill for Illinois Council Against Handgun Violence; and “Back To School Essentials” by BBDO New York for Sandy Hook Promise all won multiple Gold Pencils at The One Show 2020 FCB was awarded … Continue reading “FCB takes home 7 Gold Pencils at 2020 One Show”
FCB Chicago reportedly went through a round of layoffs last week, impacting approximately 5% of employees. According to AgencySpy who reported the moves, a spokesman for the agency issued a statement to Reel Chicago, “Due to changing scopes of work for a few clients impacted heavily by Covid-19 in our Chicago office, our team there … Continue reading “FCB Chicago reportedly lays off 5% of staff”
The New York Times Magazine was the biggest winner on the second day of the week-long online ADC 99th Annual Awards, when 55 prestigious Cubes were awarded in Experiential Design, Photography and Spatial Design. Best of Discipline for Experiential went to FCB Chicago with FCBX and Lord + Thomas, both Chicago for “Most Dangerous Street“ on behalf of Illinois Council Against Handgun Violence. The New York … Continue reading “FCB’s ‘Most Dangerous Street’ best Experiential Design”
The Obamas and Oprah are among the Chicago celebrities reading children’s books across the Chicago Public Library social channels. Mayor Lori Lightfoot and Chicago Public Library (CPL), one of the largest libraries in the US with over 385 professional librarians, and the CPL Foundation have partnered to host ‘Live from the Library,’ a daily story … Continue reading “FCB & Mayor Lightfoot launch ‘Live from the Library’”
Aside from Oscar the Grouch, who would have thought that one day, taking out the trash would be the best time of your day? Many people are now using this time as a new form of entertainment – even as an opportunity to dress up. So, as a brand that exists to keep people Glad by bringing … Continue reading “Glad, FCB thank sanitation workers in new campaign”
In response to COVID-19, Cox Communications and FCB Chicago have created a 360-campaign (including TV, print, digital, social and OOH) designed to empower and support small business owners who are #MakingItWork. The campaign messaging focuses on making the new way of working work better for Cox Business customers. Rather than using the tactics in this campaign to promote … Continue reading “Cox, FCB support small biz owners in new 360 campaign”
As the effects of Coronavirus (COVID-19) continue to put additional stress on consumers around the world to locate their most essential products, Cottonelle is calling on Americans to #ShareASquare to alleviate the toilet paper needs of friends and neighbors. The #ShareASquare social media initiative, from AOR FCB Chicago, is meant to celebrate acts of generosity … Continue reading “Cottonelle, FCB asks Americans to #ShareASquare”
FCB has announced that Kerry Hill, who has led its Chicago office production for 10 years, has been promoted to North American Director of Integrated Production. In this newly created role, Hill is uniting FCB’s production groups in Toronto, New York, Chicago and San Francisco, which comprises a team of more than 150 people producing … Continue reading “FCB’s Hill to lead North American Integrated Production”
In a new campaign from FCB Canada, Bank of Montreal (BMO) is taking a public stand to promote women’s financial empowerment. In celebration of International Women’s Day, the campaign sheds light on stereotypes and terms like “gold digger” and “trophy wife” that, over time, can erode a woman’s financial confidence. This initiative raises awareness of … Continue reading “BMO & FCB championing financial confidence for women”
FCB today announced major staff updates, promoting three key leaders within the Chicago office. Fernando Espejel has been named Chief Technology Officer (CTO), while Michelle Stoessel has been appointed Chief Financial Officer (CFO). In addition, Eric Chun has been promoted to EVP, Managing Director of Strategic Analytics. The leadership updates come on the heels of … Continue reading “FCB Chicago elevates key leaders”
With help from FCB Chicago, Glad put a banana in a Flex’n Seal bag, taped it on a wall, and called it #ProtectedBanana to comfort the less fortunate. Shared in a December 12 Instagram post, the suspended yellow fruit is the centerpiece of a charity auction to generate funds for the Alameda County Community Food … Continue reading “FCB, banana help Glad transform art into charity”
Jack Daniel’s spot encourages whiskey drinkers to enjoy sweet new flavor with bold confidence FCB Chicago helped launch Tennessee Apple with a rocking trip through infinity. According to an agency press release, the sweet new Jack Daniel’s variety garnered an “overwhelmingly positive” reception when it landed on shelves around the nation earlier this month. Moving … Continue reading “FCB Chicago sends Tennessee Apple through infinity”
New structure includes Tyler Turnbull as North American CEO, Kelly Graves as Chicago President, and departure of Chicago CEO Michael Fassnacht In a move to deliver clients greater access to talent, capabilities and stronger integrated solutions, FCB today announced a new North American structure that will unite its offices in the region under dedicated leadership. … Continue reading “FCB unites North American offices”
The dark harbinger delivers antique scrolls announcing an event with “Game of Thrones” author George RR Martin FCB Chicago captured an airborne fantasy to help the Chicago Humanities Festival spread the word about its October 11 event, An Evening with George R. R. Martin. To advertise the engagement with the legendary Game of Thrones author, … Continue reading “FCB captures raven for Chicago Humanities Festival”
Former BBDO leader brings big global brand ideas to life through innovation FCB today announced that Andrés Ordóñez has been brought on board as Chief Creative Officer of FCB Chicago, joining President Michael Fassnacht in leading the agency. Ordóñez will also work closely with Global Chief Creative Officer Susan Credle and join FCB’s Global Creative … Continue reading “Ordóñez joins FCB Chicago as Chief Creative Officer”
Unique thrills, high production values, and spy music make ‘Apartment Leap’ and ‘Ultimate Noses’ as cool as their titles suggest FCB combined humor and suspense to create a pair of unforgettable new Glad trash bag commercials. Staging unique thrills with high production values and slinky, fabulous spy music, Apartment Leap and Ultimate Noses show how … Continue reading “FCB premieres exciting sequel to Glad ‘Torture Test’”
FCB Chicago is proving the agency is determined to support and build their in-house production studio, Lord + Thomas. The name harkens back to FCB’s original founders, Lord & Thomas, a Chicago ad agency founded in 1881. Erika Pflederer has left her position as Group Managing Director of Production at mcgarrybowen after eight years to … Continue reading “FCB hires Erika Pflederer to grow in-house studio”
Agency takes first-ever Titanium while doubling the number of Grand Prix won throughout network’s history With a grand total of 51 Lions – five Grand Prix, 18 Gold, 12 Silver, 16 Bronze including its first-ever coveted Titanium Grand Prix, FCB garnered more accolades than in its 146-year history at the 2019 Cannes Lions International Festival … Continue reading “FCB sets record with 51 Cannes Lions”
The Wind City agency celebrated the planet with a creative call to action for hundreds of guests FCB Chicago celebrated World Environment Day with a sensational poetry reading at Café Brauer on June 5. Combining selections from Here: Poems for the Planet with a multimedia performance by Clark Street Bridge, the verse, music, and … Continue reading “World Environment Day with FCB Chicago”
FCB marks resurgence as a cutting-edge, innovative creative agency by winning the first Titanium Lion ever On the fifth and final day of Cannes 2019, FCB continued its history-making winning streak, bringing home its first Titanium ever, and celebrating its re-emergence as an industry titan. This illustrious award recognizes provocative, boundary-breaking campaigns that signify a … Continue reading “FCB’s ‘Whopper Detour’ wins Cannes Titanium”
Windy City office’s four Lions add to the Network’s eleven and counting at the Fest so far The FCB Network is off to an excellent start on day one of this year’s Cannes Lions International Festival of Creativity. To date, FCB has had a strong showing, being awarded eleven Lions: five Gold, two Silver, and … Continue reading “FCB Chicago scores huge first day at Cannes”
The recipients of the agency’s third-annual #FCBsocialEYEs program will engage festival attendees at La Côte d’azur FCB has announced that Eunice Kindred and Wilbert Cheng are the recipients of the agency’s third-annual #FCBsocialEYEs at Cannes 2019. Eunice and Wilbert were chosen from more than 50 FCB applicants worldwide as part of the #FCBSocialEye contest, which … Continue reading “FCB appoints staffers to ‘socialeyes’ at Cannes”
Pop culture commentary on the faces of fictitious celebrities is a weird and brilliant triumph FCB helped Glad use pop culture to describe the quality of one of its products in a highly stylized new campaign titled, Anti-Leak. Promoting the company’s Advanced Protection kitchen bag, the campaign features a series of print ads in which … Continue reading “FCB’s latest for Glad fuses celebrity with trash bags”
The agency’s latest effort to make the world safer is an 853-page educational book and political action website FCB Chicago and the Illinois Council Against Handgun Violence (ICHV) unveiled The Gun Violence History Book during a celebration at St. James Plaza on Tuesday afternoon. Besides outlining 228 years of gun violence history in America, the … Continue reading “FCB Chicago helps IL organization stop a bullet”
The agency and the council create “Most Dangerous Street” to commemorate victims and inspire action To inspire conversation and action about handgun violence prevention and control, FCB Chicago and the Illinois Council Against Handgun Violence (ICHV) created a kinetic installation that visualizes a week-by-week toll of the tragedies resulting from Chicago’s gun violence. Set in … Continue reading “New FCB / ICHV installation addresses gun violence”
New executive creative director has been recognized as one of the most creative women in advertising Congratulations are in order for FCB Chicago’s Lisa Bright. The agency announced she has been promoted to EVP, ECD. In this role, she will continue to report to FCB Chicago’s chief creative officer Liz Taylor, while overseeing all creative … Continue reading “FCB Chicago promotes Lisa Bright to EVP, ECD”
Director Nate Camponi turns up the heat with distillery workers, who also volunteer as firefighters, at Jack Daniel’s in Tennessee. On a cold winter morning in Tennessee, Picture North and FCB Chicago teamed up with the local distillery workers at Jack Daniel’s to fight fire with fire. Every bottle of Jack Fire helps the distillery … Continue reading “Picture North gets hot with FCB, Jack Daniel’s”
Undeterred, the brand and the agency are doubling down in a new campaign within-a-campaign called #FreedomOfPeach FCB has run afoul of some major television networks with its recent “downtherecare” campaign for Cottonelle, but the agency and the brand are doubling down on the perceived transgression. The trouble started with a sly implication contained in the … Continue reading “FCB Cottonelle campaign “Not Safe For (net) Work””
A new integrated campaign addresses the nether regions with frank, informative, and delightful moxie FCB Chicago and Cottonelle get to the bottom of a sensitive issue with downtherecare, a new campaign that launched this week. Highlighting the moments when toilet paper and flushable wipes are consequential to moments that matter, the campaign delivers advertising and … Continue reading “FCB Chicago goes “down there” for Cottonelle”
Accommodating a talented cast with a light touch, director Ron Lazzeretti sets a stage for the action to flow naturally STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB Chicago. The campaign represents the first work by FCB since … Continue reading “STORY captures magic in new GE spots by FCB”
I love a good Medieval battle and with Game of Thrones not showing up for another six months or so I was kind of itching for one. That is until I stumbled on this fun Cox Communications spot from FCB Chicago. Appropriately titled ‘Epic Battle,’ the effort takes the nation’s third largest cable provider into … Continue reading “FCB goes into epic battle with Cox Communications”
FCB and The Museum of Contemporary Art continue the success of “Made You Look” with a campaign and exhibit about the influence of the internet Last weekend, the Museum of Contemporary Art Chicago (MCA), in partnership with the Chicago office of FCB, launched a thrilling integrated campaign in conjunction with the MCA’s newest exhibition … Continue reading “FCB launches “I Was Raised on the Internet””
The accolade caps the agency’s stellar four-Lion day — three Silvers and one Bronze — on the Côte d’Azur FCB is off to a strong start at the 2018 Cannes Lions International Festival of Creativity, with the FCB Health Network being named “Healthcare Network of the Year” for the first time ever. This accolade … Continue reading “FCB Health is Cannes’ “Healthcare Network of the Year””
Former FCB Chicago creatives John Godsey and Anthony “Chusy” Jardine’s new documentary, It All Begins With A Song: The Story of the Nashville Songwriter, had a special public screening at the Nashville Film Festival on May 17. In production for two years, the 82-minute film explores Nashville’s songwriting community — their creative processes, their inspiration, … Continue reading “Former FCB’rs celebrate songwriters with new doc”
(New York — 2 May 2018) FCB global CCO Susan Credle has been named chairwoman of the Board of Directors for The One Club for Creativity, as voted by club members and the current Board. The One Club, the foremost non-profit organization celebrating creative excellence in advertising and design, also announced 12 new appointees to … Continue reading “One Club names FCB’s Susan Credle as chairwoman”
Independent award-winning innovation agency, Fusion92, has named uber-talented FCB Chicago Creative Director Josh Hurley, as its new Executive Creative Director. Prior to joining FCB Chicago, Hurley was a copywriter with Peter A Mayer Advertising and Chicago Creative Partnership. He spent close to a decade at FCB Chicago where he served as Vice President, Creative Director. … Continue reading “Fusion92 hires away FCB Creative Director Josh Hurley”
This weekend, the Museum of Contemporary Art brings the year 1979 to life in a free, two-day Wicker Park pop-up experience dedicated to the work of artist Howardena Pindell. Boasting a t-shirt stand, a Space Invaders game, a wall of album covers, and a loaded record store rack next to a turntable with a pair … Continue reading “FCB helps the MCA bring 1979 to life in Wicker Park”
Amazon CEO Jeff Bezos is a “Trekkie.” Who knew? And he’s a rabid fanboy at that, having gone as far as to make a cameo as an alien Starfleet officer in the JJ Abrams-helmed Paramount film, Star Trek Beyond. Soooo what’s a city to do when they are among the 20 finalist cities trying to … Continue reading “FCB, Shatner ask Amazon to boldly go to Chicago”
Matt Miller, President and CEO of AICP, has announced that Susan Credle, Global Chief Creative Officer of FCB, will serve as the 2018 AICP Next Awards Judging Chair, and Master of Ceremonies at the AICP Next Awards presentation on June 12, 2018. “Susan’s reputation as an influencer and steward of creativity is unparalleled,” noted Miller. … Continue reading “FCB’s Credle to chair 2018 AICP Next panel”
FCB “gets cooking” with GE Appliances Louisville, KY-based GE Appliances has chosen FCB Chicago as its creative AOR to handle advertising, digital, social and shopper marketing. The agency beat out incumbent BBDO, Ogilvy & Mather, McCann and MullenLowe in a competitive review that began last November, just 18 months after Chinese manufacturer Haier bought the … Continue reading “Busy week of account moves led by FCB & GE Appliances”
FCB Chicago followed a Glad trash bag’s journey through the luggage-handling processes in airports across the country to make “Torture Tests,” a 90-second video that plays like an undercover exposé. After thunking onto conveyor belts, falling into puddles and plopping into aircrafts, the bag emerges intact, proving that Glad’s ForceFlex Plus Advanced Protection can withstand … Continue reading “FCB goes undercover with a Glad trash bag”
Well, here’s a scoop. Or two, depending how you like your ice cream. FCB Chicago is now in the ice cream business after being appointed agency of record for the largest privately held, family-owned manufacturer of the frozen treat in the United States. The agency has been tapped for creative duties for Blue Bunny ice … Continue reading “FCB named AOR for Blue Bunny Ice Cream”
FCB Chicago’s award-winning short film for the Clark Street Bridge School of Writing, Looking Back, is an inspirational trip into creativity. With galactic visuals and sparse music, it compares the Voyager II space probe’s exit from our solar system to a child’s first day at school: both craft and student turn around for one last … Continue reading “The celestial inspiration of FCB Chicago’s “Looking Back””
There are 1,440 minutes in the day. And if you’re Slotomania, a mobile Las Vegas-style slot game, there is a valid reason to play at any moment in the day. Now how do you pull a campaign as ambitious as this off? If you’re FCB Happiness, located in London and Brussels you call on every … Continue reading “73 FCB offices play Slotomania around the world”
Chicago gets HUGE IPG digital agency Huge is opening in Chicago after picking up global digital user experience work from McDonald’s. According to a spokeswoman, Huge will handle the strategy and design of McDonald’s digital interfaces and the digitally enabled interaction between McDonald’s and its customers. Although the work was pitched out of Huge’s headquarters … Continue reading “HUGE, FCBX and Table Read My Screenplay”
Tyrion has traded his world of dragons, thrones and white walkers to enter the world of technology in a new spot for Cisco from Ogilvy, Chicago.
Featuring Peter Dinklage from “Game of Thrones,” which just wrapped Season 7 on HBO, the three-minute spot ponders some provocative questions. It introduces the world to Cisco’s new “interest-based networking” solutions. The campaign is titled “The Network. Intuitive.”
The solutions will help clients speed up digital operations and protect against future cyber attacks.
McDonald’s veteran Jenina Nuñez has joined FCB Chicago as Director of Communications. With experience working on some of the most visible consumer brands and cultural events in the world, she brings an incomparable dose of relevance to the agency.
Nuñez will oversee FCB’s public relations and corporate communications efforts across media outlets and digital platforms while collaborating with senior leadership to generate strategic development plans.
She will report directly to Chief Marketing Officer Kelly Graves and Global Chief Communications Officer Brandon Cooke.
On Friday, McDonald’s AOR We Are Unlimited announced that former FCB Chicago SVP/ECD, Max Geraldo had been tapped to serve as Executive Creative Director. Joining him is Bruno Guimaraes, who left DigitasLBI Chicago to serve as Creative Director.
Both creatives will report to the agency’s Chief Creative Officer Toygar Bazarkaya. These are Bazarkaya’s first hires since joining the agency two months ago, and builds out the creative leadership team.
Geraldo has over 50 Cannes Lions to his credit including the Mobile Grand Prix.
FCB will not be serving up anymore Lime-a-rita campaigns for client AB INBev, as the brewing giant launched a review Friday for its brand.
On June 22, Adweek broke the news that the brewer had issued an RFP.
A spokesman was quoted as saying, “We are proud of the work that was created from our collaboration with FCB Chicago and Lime-A-Rita, which has produced a number of memorable ads since 2015. As the brand evolves, we continually look to refresh our perspective and evaluate our agency structure.”
(Cannes, France — 22 June 2017) FCB took home three more Silver Lions and two Bronze on the third night of the Cannes Lions festival. There were five award ceremonies held in – Entertainment, Entertainment for Music, Design, Media and Product Design.
Hero Solutions’ Ira Amyx and Jay Neander knew just what to do when advertising agency FCB Chicago asked them to fuse a stuffed animal with a firearm.
“We made a metallic-silver looking teddy bear with a pistol coming out of his face,” says Neander. “The bear was 3d printed and then re-coated and finished.”
“The gun was a .357,” adds Amyx. “We cast a real one and made a fake one.”
Bright will report directly to Chief Creative Officer, Liz Taylor, and will be responsible for creative leadership across a diversity of brands including Humana, Renew Life, Liquid Plumbr, Pine-Sol, and Glad.
And there it is — the headline I’ve been waiting to write forever. The new “Reel Ad of the Week” goes to FCB Chicago for their very funny Liquid Plumr spot titled, “There’s a Plumr in all of us.”
Set to the finger popping tune of Rosemary Clooney’s, Too Marvelous for Words, we watch various folks ranging from a cute old couple swimming to a bowler and firefighter, all doing their thing… while displaying a little plumber’s crack!
A 30-SECOND SPOT, “Our Bar” from FCB and produced by Radical Media for Michelob ULTRA — the fastest growing beer brand in the U.S. — bowed on Sunday’s Super Bowl.
The spot used real people to demonstrate Michelob ULTRA’s commitment to support and celebrate authentic fitness communities. From training to run clubs to spin classes, “Our Bar” depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out.
FCB veteran Jon Flannery returns to FCB Chicago on Oct. 1 as EVP/executive creative director, after leading FCB Toronto for two years – and marking the first appointee of Liz Taylor, the agency’s new CCO.
“We feel very lucky to have Jon back in Chicago,” said Taylor. “He’s a culture builder, a creative talent and the kind of leader that brings out the best in everyone. He will continue to raise the bar and make us all better.”
Award-winning Liz Taylor moves from global executive creative director at Ogilvy & Mather Chicago to become FCB Chicago’s chief creative officer on Sept. 15, replacing Todd Tilford, who remains with the agency, and joins FCB global CCO Susan Credle at the top of the Interpublic-owned agency.
Taylor will partner with CEO/President Michael Fassnacht to lead the 750-person shop and work on such accounts as Fiat and Clorox, newly won this year, Radio Flyer, digital work for Humana and others.
Low carb, low calorie Michelob ULTRA beer, via FCB Chicago, welcomed the return of golf to the 2016 Olympics after an absence of 112 years and shows its support of Team USA with a hilarious YouTube video, “Golf Returns to the Games,” produced by the agency’s in-house studio, Lord + Thomas.
The footage that was extracted from a live golf game during the 2014 PGA Memorial Tournament, features PGA pro golfer Scott Langley, Barrington native and University of Illinois grad, attempting a hole-in-one.
FCB / Chicago and The Mill today released a fully immersive VR 360-degree experience on YouTube 360 for client Jack Daniel Distillery on the 150th anniversary of America’s oldest distillery.
“This new technology is a way for us to celebrate the Jack Daniel Distillery with fans everywhere and to give them a better perspective of the care that goes into making Jack Daniel’s here in the Tennessee Valley,” notes Master Distiller Jeff Arnett.
IT’S A WELCOME HOMECOMING for the massive Clorox portfolio of brands, globally, which has moved back to FCB after a 20 year run with DDB, following an account review that began last December.
The account spent $269 million on measured media on its main brand in 2015.
The household product giant ended its 71-year relationship with FCB’s San Francisco office in 1996 when it consolidated its business at DDB. It was billing $71 million at that time.
THE TOP 2016 REGGIE AWARD, the Super REGGIE, selected from among 70 agency and brand winners for the best in marketing, went to FCB Chicago for its Valspar Paint’s “Color for the Colorblind” campaign, at April 20 ceremonies at the Westin Hotel attended by more than 300 guests.
Local agencies scoring 10 top prizes among 23 categories were Starcom MediaVest, four: two Golds and a Silver for REI and a Silver for Delta Faucet.
Arc Worldwide, three: A Bronze for P&G’s Always Discreet campaign, a Silver for Alcon and a Bronze for 3M.
DDB Chicago’s SVP/executive producer Will St. Clair will join FCB Chicago on Monday, April 11 as its Director of Integrated Production, a new position created within the agency’s production capabilities.
St. Clair’s new position was announced Friday by FCB’s Chief Creative Officer Todd Tilford in a memo sent to agency staffers.
“The agency’s continuous evolution and growth is due in part to bringing in innovative, talented people who can add new dimensions to what we do,” he said.
Chicago isn’t known for automotive advertising, so perhaps news that Fiat Chrysler Automobiles (FCA) is reportedly adding FCB and DDB to its agency roster could be the start of something big.
FCB CHICAGO continues to increase its creative assets with the VP/creative director team of copywriter Kathleen Waille and art director Marisa Groenweghe rejoining the agency from nine years at DDB Chicago.
A TRIO OF EXPERTS within Resolution Productions Group is holding demonstrations of a new time and money-saving approach to commercials by using LED backdrops on its main stage Dec. 3-Dec. 18, says Christopher Payne, VP / sales and marketing.
FCB CHICAGO’S NEW EVP/ECD is Susan Treacy, with more than 20 years of agency creative experience, who moved over from six years as Leo Burnett’s EVP/CD, where she oversaw a suite of P&G brands including the two-time Cannes-winning “Mean Stinks” platform for Secret Deodorant.
After six years in Chicago advertising, Leo Burnett US chief creative chief Susan Credle will head back to New York to assume one of the adworld’s most exclusive positions – and one held by very few women.
“CHICAGO’S COOLEST OFFICES” is Crain’s Chicago Business’ annual effort to bring forth the best places to work, among the workplaces nominated by hundreds of enthusiastic, satisfied employee.
FCB scored big with the appointment of award-winning Dan Fietsam as EVP/executive creative director, after nearly six years as Energy BBDO’s creative director. He joins the agency July 14, replacing Jon Flannery, who moves to FCB Toronto as its chief creative officer.
FCB was the agency choice of Choose Chicago, the city’s tourism arm, to promote the city as a tourist destination throughout the world. Starcom USA will handle media planning.
FCB topped other finalists Leo Burnett and Magnani for the estimated $3 to $4 million account, which doesn’t include the invaluable prestige associated with business.
When Carter Murray became Draftfcb’s new global CEO last September, one of his stated missions was to rebrand the agency to reflect its fully integrated nature.
Mission accomplished. On March 10, the formal announcement decarled the new name would be FCB (FooteCone & Belding) – with one of the smartest twists in marketing.
It’s back to the future as DraftFCB plans to drop Draft from its name. The agency will be called Foote, Cone & Belding, or FCB, the name of Chicago’s original decades-old Mad Men agency before it merged with marketing services Draft in 2006.
The name change news comes just months after CEO Carter Murray took charge of the beleaguered agency last September, reports Crain’s Chicago Business.
Who could blame him. On Wednesday, veteran Chicago ad man Tom O’Keefe probably breathed a huge sigh of relief, and simply said he wanted out.
Though details are still being finalized, DraftFCB North American executive creative director Tom O’Keefe said he will leave DraftFCB at some point in the not too distant future to do what a few of the braver souls in this increasingly irrational excuse for an industry dream of doing — start his own ad agency.
Life goes on. Even at DraftFCB/Chicago. No one needs to be told that the ad shop — which not that long ago could lay claim to being the city’s largest — has been hit again and again by misfortune the past couple of years — primarily in the form of major account defections.
Those kinds of blows can knock a lot out of agency. But for now, at least, DraftFCB appears to have hunkered down and decided it will carry on no matter what. Such determination will be necessary to get the shop fully turned around.
The grand piano he happened upon at Newberry Library turned John Claxton’s plans for a writing workshop into something he says “is at least a hybrid, if not fairly unique. It’s still meant to help people write better, but because of the music and content, it tends to do a lot more than that.”
How many hits can we take? Year after year, for more than a decade, Chicago’s ad industry has suffered body blow after body blow — leaving most to wonder how long this business could survive such a pummeling.
Well, the good news is there still is an ad industry in Chicago. And it still has signs of life. But the bad news is the bad news obviously is not over. Not by a long shot.
The news couldn’t have been more devastating. At 10:30 Tuesday morning DraftFCB/Chicago president Michael Fassnacht picked up his phone and discovered MillerCoors chief marketing officer Andy England was on the line. Without wasting time, England delivered the long-rumored bombshell.
Only it was worse than expected.
England told Fassnacht MillerCoors was pulling all its business — every single bit — out of DraftFCB and redistributing it across a couple of entities.
The big red notebook was missing. That was the first thing we noticed — how could we not? — when Draft FCB/Chicago chief creative officer Todd Tilford barreled into the office where we had just settled in to chat with him and DraftFCB co-leader and president Michael Fassnacht.
It took us a second to adjust to that stunning development because the big red book Tilford had in hand during our first meeting last fall was such a prominent detail about the way he presented himself at the time.
Tease. Tease. Tease. It’s a familiar tactic in the advertising industry to whet the public’s appetite for what’s to come. And DraftFCB/Chicago is doing just that in a big way via a 46-foot-tall chalkboard now visible on the side of a building in Soho in lower Manhattan.
Passersby at the site this week will see a gentleman writing out a lengthy, puzzling mathematical equation that, we’re told, combines mathematics and numbers that relate to significant aspects of human achievement.
Have you heard about Todd Tilford’s little red book? Well, truth be told, it’s not so little. But it is red.
According to Tilford, DraftFCB/Chicago’s new chief creative officer, it is where he is constantly writing down thoughts, ideas or whatever it is he wants to make sure he remembers. Sometimes, he told us, he even draws in the book.
These are not the best of times at DraftFCB/Chicago. The loss of the $1 billion S.C. Johnson account after nearly 60 years has prompted the layoff of 10 percent of DraftFCB/Chicago’s staff, which translates into about 100 positions.
With all the blaring headlines about the bloodletting in recent days, DraftFCB now must deal quickly and effectively with the real image problem that almost inevitably arises when any shop loses a major account, especially one that has been around as long as S.C. Johnson.
Draftfcb has laid off the largest number of employee at one time with its cut of 10% of the Chicago workforce, or 100 jobs out of the agency’s estimated 1,000 employees. The jobs were cut across the board, at all functions and levels.
The layoffs were not unexpected in the aftermath of Draftfcb losing the $1 billion SC Johnson business after 60 years, although the cuts came quickly. Less than three weeks ago, SC Johnson officially announced the account switch to Ogilvy & Mather and Energy BBDO.
This we know for sure. Todd Tilford isn’t in Kansas anymore.
On Monday afternoon, DraftFCB/Chicago tapped Tilford, 47, as its new chief creative officer, starting in early August.
Tilford grew up in Kansas, attended the University of Kansas in Lawrence, and got his first job in advertising at Valentine Radford in Kansas City.
But that was all a while ago.
FOR DRAFTFCB, 2011 will not start off with a proverbial bang, as S.C. Johnson, its major client of 58 years, plans to review its $1 billion marketing accounts for its entire global brand.
Draftfcb has handled advertising for many of Racine-based S.C. Johnson brands, including Pledge, Windex and Raid. Incumbents, which include RG/A, Ogilvy and Mullen, will be invited to participate in an agency review (gulp) early next year.
“You win some, you lose some” is a philosophy equally applicable to Chicago advertising as it is the city’s sports teams.
Consider: The little-known Jones Agency in 2007 came from left field to win the Cubs ticket sales campaign from Draft (pre FCB merger), which had the account for one year at that point. And now it’s Draftfcb’s turn at bat again.
Jones president and executive creative director Scott Maney says, “It’s been a great experience,” another philosophic statement that covers all bases.
Any substantial, new advertising account that lands in Chicago these days is a reason for rejoicing and DraftFCB’s winning MillerCoors’ Miller Lite was reason to break out the, well, Miller Lite and celebrate.
Its reported billings of more than $100 million are a good start in making up for the heavy hits the Chicago ad business has taken in the past three years.
The MillerCoors’ account moved over after two years at Bartle Bogle Hegarty, New York. BBH and DraftFCB had been competing for assignments on the brand since late last year.
Two DraftFCB commercials led the 43rd Hugo Awards last week, where Chicago ad agencies dominated the awards, marking a nice change from Chicago’s near invisibility in other competitons, with notable exceptions, of course.
The Hugo Awards, the television component of the Chicago International Film Festival, were presented before a sell-out audience at the Cultural Center.
DraftFCB’s corporate identity spot, “Babysitter,” won the Audience Choice Award as voted by 100,000 viewers of Ch. 11’s “Image Union,” which screened all spot finalists.
Putting aside the sonic boom resulting from Wal-Mart’s abrupt decision to end its business with DraftFCB before it began, broadcast production chief Michael Davis is very upbeat about how the new broadcast production department is shaping up and the agency’s future.
“Nothing has changed in our outlook towards present and future clients,” he said, with nary a glance back at what might have been.
Yes, there are new clients in the offing, but none he could talk about, of course.
The historic merger of two big agencies, DraftWorldwide and FCB, to form a giant shop under the Interpublic Group umbrella, has also created one huge production department.
The department’s new combined name is “broadcast production,” reflecting the traditionalism of FCB and emerging media, more in tune with DraftWorldwide’s flashier “below-the-line” direct marketing specialty.
Heading the 70-person department is Michael Davis, who wields the title of broadcast group director.
A THREE-MAN TEAM will head DraftFCB’s ?broadcast & emerging content department’ as its called. They are FCB producers Chris Bing and Ron Lazzeretti, and editor Steve Morrison.
Bing and Lzzeretti’s new titles are being determined, while Morrison was named SVP/director of broadcast editorial, and whose mandate is to build an internal editing department.
Morrison, incidentally, edited Lazaretti’s three acclaimed short films, “Last Day,” “Flowers,” and “Wedding Night.” which are now playing in worldwide film festivals.
Award-winning spot director and independent filmmaker Ron Lazzeretti joined FCB as SVP/creative development director, a position created exclusively for him.
“How many agencies have an accomplished director in house? Ron gives us a real edge by making our culture more creative,” said ECD Tom O’Keefe.
Added Jonathan Harries, FCB Chicago chairman/CEO: “Ron is a funny guy. He knows funny, he thinks funny and we want funny.”
In 2003, Lazzeretti and partner Ed Amaya started 59 Films, after a three-year stint at Spoke Films.
As many of us return to our social lives and plan to celebrate the holidays together, Cox wanted to support those who continue to remain separated from loved ones. Immigrants leave behind everything to start a new life in a new country: family, friends, language, culture and traditions. Fourteen percent of the U.S. population are … Continue reading “Cox gives immigrants away from family the chance to hug again”
Fusion92, a Chicago-based marketing innovation company, announced that Liz Murnin has been named SVP of Client Development and will lead the firm’s business development efforts. Murnin will report to Fusion92 President Doug Dome. Murnin has more than 20 years of extensive marketing experience over her career, including the past 14 years working for some of the top agencies … Continue reading “Liz Murnin named SVP of Client Development at Fusion92”
Ferrara has named OKRP as its advertising agency of record for its growing NERDS brand, following a review. The agency will handle advertising and activation initiatives for NERDS expanding portfolio. The brand has taken its nostalgic mini-candies and created new and popular varieties as Gummy Clusters, Ropes and its latest Candy Corn just in time for the Halloween season. “OKRP … Continue reading “NERDS flock to OKRP”
Tariq Hassan has been hired as USA’s Chief Marketing and Digital Customer Experience Officer for McDonald’s USA. Although his career has taken him around the world with stops in a number of cities, Chicago holds a special place in his heart. Here’s five things to know about McDonald’s USA’s incoming Chief Marketing and Digital Customer … Continue reading “Tariq Hassan returns to Chicago as Chief Marketing Officer at McDonald’s”
Creative production company Explore recently produced a commercial campaign for 1st Source Bank which aired during the 2021 Olympic Games, broadcast on the NBC network from Tokyo, Japan. The spots were unique because they were contracted directly between the production company and the brand, but still exhibited an agency-level feel from both messaging, creativity, and … Continue reading “Explore produces direct-to-brand creative for ‘We Can Help’”
In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching ‘Stop & Go’, a 15-second spot that shows the many options to traipsing through crowded, potentially germ-incubating, retail environments. ‘Stop and Go’ takes place in a Meijer’s parking lot. A … Continue reading “Cutters, Flavor help bring Distillery Project’s Meijer campaign to life”
The 2021 AICP Next and Post Awards debuted virtually this week in New York during AICP week, recognizing creative excellence in new and emerging media. Chicago post-houses and agencies did take home wins during the ceremonies. Utopic The post-house had a big win last night at the AICP Post Awards. Craig Lewandowski was honored with a win … Continue reading “AICP: Utopic, DDB, Cutters, Highdive rep Chicago in Next and Post Awards”
The Chicago film community is sadden by the loss of film pioneer Jeff Marpé, executive producer, director and founder of Line 9 Productions who passed away suddenly on July 14th. Jeff’s sudden passing came as a shock to his family, son Breydon age 23, daughter Kali age 20, and ex-wife Rose who said that Jeff had … Continue reading “Chicago film community mourns loss of Jeff Marpé”
Chicago creatives are the recipients of 15 Cannes Lions International Festival Awards, including the Titanium Lion – the top creative award in the world for the “Boards of Change” work. In addition to the awarded Cannes Lions, the City of Chicago was recognized at The One Show 2021, receiving one Grand Prix, four gold, four … Continue reading “Chicago creatives bring home 15 Lions for their city”
The Department of Cultural Affairs and Special Events (DCASE) announced even more returning, new and reimagined summer cultural events across Chicago — plus artist lineups and other details for City programs previously announced as part of “Open Culture” — just one component of the Mayor’s Open Chicago initiative to safely and fully reopen the city. … Continue reading “Chicago’s Open Culture artist lineups and programs”
Leading commerce and communications agency TracyLocke has announced the appointment of Tina Manikas as its new U.S. President effective immediately. In this new role, Manikas will focus on driving agency growth through innovation, leveraging her over 20 years of multi-category experience to increase the agency’s capabilities and maximize its growing portfolio. In addition, Manikas will … Continue reading “TracyLocke names Tina Manikas as new President”
Cut+Run’s Brian Mulvey has been promoted to Senior Producer. Known by friends, colleagues, and clients for his generosity of spirit and unflappable work ethic, Brian has produced notable projects spanning many genres, from comedy spots to music videos, feature films, and commercials. Among them, spots for Geico, Sling TV, the Grammys, and the 2020 Super … Continue reading “Cut+Run promotes Brian Mulvey to Senior Producer”
Recognizing that the pandemic will have lasting effects on how companies do business, particularly in terms of working remotely, leading medical advertising agency AbelsonTaylor has named Kristine Adams to the newly created position of senior director of workplace experience. Adams will develop effective ways of increasing connection and community among agency staff as many continue … Continue reading “AbelsonTaylor elevates Kristine Adams to new position”
Get ready, because the Golden Arches are about to shine even brighter thanks to a new collab with 21st century global pop icons, BTS. This one-of-a-kind menu “tour” officially kicks off on May 26 in the U.S., when customers can enjoy the BTS Meal at participating restaurants nationwide. The superstar band’s signature order includes a 10-piece Chicken … Continue reading “McDonald’s & BTS partner on supergroup’s favorite order”
Today, Josh Mandel, the recently appointed Chief Executive Officer of The Mill has announced new senior leadership for the global production studio’s midwestern arm, appointing Tracey Khan as Managing Director for the Chicago-based studio. Tracey steps into the role with over a decade of experience at The Mill, having originally started in London before being … Continue reading “Mill announces Tracey Khan as Managing Director”
Attention agency Third Street announced it has promoted Phil Robinson to partner/head of digital, chief creative officer David T. Jones. Robinson joins Third Street’s founding partners Sean Smith, president, and Jones in the role. Robinson was the first person the shop hired when it launched 12 years ago—before it had any clients. Just out of … Continue reading “Third Street promotes Phil Robinson to partner”
Chicago Fire airs Wednesday (as if you didn’t know it) at 8 PM CST on NBC 5. This week’s episode is titled Double Red. What we do know about this episode is several members of Firehouse 51, Mouch (Christian Stolte), Blake Gallo (Alberto Rosende), Darren Ritter (Daniel Kyri) and Gianna Mackey (Adriyan Rae) report for training … Continue reading “Preview pics of this week’s Chicago Fire, “Double Red””
Two by Four, an advertising agency with offices in Chicago and San Francisco, announced today that they have been named the agency of record by the American Osteopathic Association (AOA). The AOA is the nation’s largest professional organization dedicated to the osteopathic profession, the fastest growing health care profession in the country. Representing more than … Continue reading “American Osteopathic Assoc partners with Two by Four”
Minority owned New York ad agency HERO Group (aka HERO Collective) filed suit against Omnicom-owned agency DDB in Illinois Northern District Court court this week, alleging DDB “exploited” HERO to win the U.S. Army contract and didn’t pay it for two years of work. Chicago-based Swanson, Martin & Bell and Beverly Hills-based Singh, Singh & … Continue reading “Minority New York agency sues DDB over Army account”
“Now is a good time to retire. After 37 years at Cutters and 47 in the industry, I’m ready to move forward and retire here at year end.” That’s the rare email message our friends at Cutters Studios received in late 2020 from Senior Partner/Editor Chris Claeys. The heartfelt message hit many emotional notes for … Continue reading “Cutters Chris Claeys retires from editing”
High-end editorial boutique Cutters announces the promotion of David Rubin to Editor. The announcement was made by Cutters Studios President/Managing Director Craig Duncan and Managing Editor Grant Gustafson. Rubin landed an internship with Cutters immediately upon graduating from the University of Illinois at Urbana-Champaign, leading to a position as Assistant Editor, mainly working for Gustafson. … Continue reading “Cutters promotes David Rubin to editor”
It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Top Chicago advertising campaigns”
Havas Chicago announces the appointment of two key executives to round out a dynamic and diverse leadership team with proven abilities to drive the agency’s future growth and success. Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer. “At Havas Chicago, we’re focused on operating as … Continue reading “Havas Chicago bolsters Executive Leadership team”
O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer. Walker has led the agency’s recent work for The Illinois Lottery, including … Continue reading “OKRP promotes Aubrey Walker to Exec Creative Director”
The principals of specialized creative agency Leviathan have announced a key promotion and several new hires expanding their capabilities in creative technology. Effective immediately, Adam Pere rises to Director of Creative Technology, while the full-time staff additions include Senior IT Operations Manager Andrew Peplinski, Senior Creative Software Engineer Grady Sain, and Creative Software Engineer Kate Milleker. Pere joined … Continue reading “Leviathan announces key promotion and staff expansion”
Instead of the battle of the bands format of years past, this year, the Battle for Hope is going virtual, and will signal a call for unity. The Battle for Hope is a yearly ad industry live music competition and Off The Street Club benefit founded by iCrossing Global Chief Technology Officer Sujal Patel, Accenture Associate Director … Continue reading ““Battle For Hope” goes Virtual tonight!”
The last two days of news are making the Reel Chicago team wonder if Energy BBDO has a secret farm somewhere. In the agency’s new Kerrygold butter spot the Irish dairy brand celebrates people coming together and enjoying small moments over a home-cooked meal. The campaign, which launched yesterday, is supported by a new film … Continue reading “Kerrygold embraces family moments in new Xmas spot”
The U.S. Postal service has gotten a lot of shit over the last few months from Planet Trump. The President criticized plans to fund the USPS in preparation for mail-in voting and said “if we don’t make a deal, that means they don’t get the money… That means they can’t have universal mail-in voting.” Trump … Continue reading “Ogilvy, Optimus want us to “Stand By Our Mail””
While his bid for the White House is nowhere near as polarizing as when Hilary Clinton ran against President Donald J. Trump in 2016, there are those (looking at you Bernie and Warren supporters) who are still lukewarm on former Vice-President Joe Biden. With just about three weeks to go until election, many (and rightfully) … Continue reading “Chicago teen has winning campaign for “settling””
Furthering its commitment to building iconic brands through craft and culture, Havas Chicago has named Jamie McGarry as Chief Growth Officer to help ignite a new phase of growth for the agency. McGarry will serve as a key member of Havas Chicago’s executive leadership team, contributing to the agency’s overall strategic vision, performance and growth. … Continue reading “Havas Chicago names McGarry as Chief Growth Officer”
Glad, in partnership with FCB, put the new Glad Flex’n Seal to the ultimate test by sealing various items inside. In the Guinness World Records database, one can easily discover manyrecords for the largest, tallest, or heaviest items including foods, sculptures and commercially available products. What one won’t find, however, is the “stretchiest resealable plastic … Continue reading “Glad Flex’n Seal bag breaks Guinness World Record”
25-year ad vet Mike Roe, who has joined Gravity Labs, is a Carmichael Lynch, BBDO, FCB and razorfish alum. Gravity Labs (GL), a fully-integrated advertising agency built for the new economy, hires Mike Roe as its first Chief Creative Officer (CCO). In the newly created role, Roe will lead ideation and creative output strengthening GL’s model to remove … Continue reading “Mike Roe joins Gravity Labs Chicago as first CCO”
The City of Chicago announced a racial healing and historical reckoning project to assess the memorials, monuments and other art across Chicago. The project will grapple with the often unacknowledged – or forgotten – history associated with the City’s various municipal art collections, and will provide a vehicle to address the hard truths of Chicago’s racial … Continue reading “City of Chicago to Assess Memorials and Monuments”
Black Business Month Project to Highlight Black-Owned Enterprises in Five Chicago Business Districts To mark the 26th anniversary of National Black Business Month in Illinois, an official recognition by the state of Illinois in honor of ancestor, Dr. Webb Evans, TheBlackMall.com (TBM) will host Black business crawls every Saturday in August covering 5 major areas. “2020 is … Continue reading “TheBlackMall.com hosts weekend black business crawls”
“The Battle Home” installation is fighting to end Veteran Homelessness. In honor of the 20th year of the Good Neighbor Awards, the National Association of REALTORS (NAR) and Havas Chicago are working together to celebrate the impact of each winner in the communities they call home. Each year, NAR’s Good Neighbor Award recognizes members who make extraordinary … Continue reading “NAR & Havas launch “The Battle Home” for Veterans”
Even though there are no fans in the stands, baseball fans can still have Bud Light delivered to their seats, at home. While Major League Baseball fans won’t be going to the ballpark this year, Bud Light is bringing a bit of the ballpark to them. A new broadcast and social campaign, produced by STORY … Continue reading “STORY celebrates the Bud Light beer man”
Attorney General Kwame Raoul issued the following statement today after testing positive for COVID-19. He was sworn in as the 42nd Attorney General of Illinois in January 2019. “After experiencing minor symptoms over the weekend, I consulted with my health care provider using telehealth services. Upon the advice of my doctor, I was tested yesterday and informed today that … Continue reading “Attorney General Kwame Raoul tested positive for COVID”
FCB Chicago leads Chicago agencies with 31 The One Show 2020, finalists, including 28 on behalf of Illinois Council Against Handgun Violence. Working with FCBXLord+Thomas, both Chicago, the agency has 16 for the organization’s “Most Dangerous Street”, and 12 with Lord+Thomas and The Mill, both Chicago, for “The Gun Violence Handbook.” Ogilvy Chicago with 27 including work for … Continue reading “Chicago agencies nab 89 finalists in One Show”
To celebrate Chicago’s music history and support the city’s creative communities, the Arts & Business Council of Chicago invites the public to participate in the #ChiMusic35 campaign. Music has always had a sweet home in Chicago. It’s where Louis Armstrong cut his first big records in the 1920s. It’s where Muddy Waters and Howlin’ Wolf made the … Continue reading “#ChiMusic35 Challenge: Submit favorite Chicago music”
FIRSTHAND: CoronavirusOne-Hour Special Compiled from WTTW Digital Documentary SeriesMonday, May 18, 9:00 pm and Thursday, May 21 at 8:00 pm on WTTW#FIRSTHANDwttw In response to the COVID-19 pandemic, WTTW hit the streets of Chicago to film the 15-part digital series FIRSTHAND: Coronavirus, produced and released in real time, that explored the personal, firsthand perspectives of a … Continue reading “FIRSTHAND: Coronavirus WTTW Documentary Series”
Attorney General Kwame Raoul today joined a coalition of 24 state attorneys general to call for key changes to the Paycheck Protection Program (PPP) to ensure that funds are distributed fairly and equitably. In a letter to Congressional leadership, Raoul and the coalition express concerns that the program, while helping some small businesses and their employees, suffers … Continue reading “Attorney General Raoul calls for changes to PPP funding”
mcgarrybowen, Chicago and Oscar Mayer cook up plan for Feeding America
Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas Helia, a digital agency that uses data to create optimized customer experiences, as managing director. In addition, … Continue reading “Havas bolsters data-driven creative leadership”
Mayor Lori E. Lightfoot today announced a groundbreaking campaign, “We Are Not Playing,” in partnership with Chicago’s professional sports teams to combat the spread of the coronavirus disease 2019 (COVID-19). Each of Chicago’s hometown professional sports teams – including the Chicago Bears, Blackhawks, Bulls, Cubs, Fire, Red Stars, Sky, White Sox – has signed on to the initiative, … Continue reading “Chicago sports teams combat COVID ‘We Are Not Playing’”
Mayor Lori E. Lightfoot and World Business Chicago (WBC) Vice Chair Mellody Hobson today announced that WBC will name Michael Fassnacht as the Chicago Chief Marketing Officer (CMO). Working alongside City agencies and its public and private partners, the CMO will create a unified, citywide marketing, branding and business development strategy to elevate perceptions of Chicago as an … Continue reading “Michael Fassnacht to serve as Chicago CMO”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. With over 20+ years of award-winning creative and video … Continue reading “REEL WOMEN: Snake Roth, Dir of Integrated Prod, MARC”
Workers in the entertainment industry have been particularly hard hit as production sets and performance venues find themselves completely shut down as a precaution against the coronavirus COVID-19 pandemic. According to IATSE who spoke to The Wrap, 120,000 below-the-line production people are out of work in Hollywood. Tobin Neis is the Director of Marketing at … Continue reading “Can out of work film crews help prepare for COVID-19”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. As Director of Talent and Diversity, Kenzie Derma leads … Continue reading “Kenzie Derma, Dir of Talent & Diversity Energy BBDO”
Veteran agency copywriter and creative leader Aubrey Walker is joining O’Keefe Reinhard & Paul as a Group Creative Director. Walker has previously worked at such agencies as Leo Burnett, Carol H. Williams, Matlock, Burrell, The TRUE Agency, Globalhue, commonground, GMR, MKTG and FCBX before starting his own independent freelance consultancy. Walker’s initial focus includes leading … Continue reading “OKRP hires Aubrey Walker as Group Creative Director”
BBDO New York’s Back-to-School Essentials, created behalf of Sandy Hook Promise, led the way at the eighth annual One Screen Short Film Festival last night, winning three awards including Best-of-Show honors. Short film work from nine countries picked up awards at the The One Club for Creativity event, that celebrates global filmmakers from both the … Continue reading “BBDO’s ‘Back-to-School’ wins One Screen Short Fest”
Zanah Thirus, director and producer, joins the 2020 edition of Reel Chicago Black List, an annual celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes Global Mixx founder Mary Datcher, McDonald’s US Marketing Director Lizette Williams, and filmmaker Rhyan LaMarr. To view the archives, click here. Zanah Thirus is … Continue reading “Zanah Thirus, producer + director”
Jennifer Zimmerman, Global Chief Strategy officer at mcgarrybowen, today announced changes in the agency’s U.S. strategic leadership. Jamie Shuttleworth has been promoted from Chief Strategy Officer of the Chicago office to U.S. Chief Strategy Officer and will have responsibility for leading strategy across the agency’s U.S. presence, currently with offices in New York, Chicago, and … Continue reading “mcgarrybowen announces new US strategic leadership”
Chicago restaurateur, club owner, media personality, actor, and all-around Renaissance man Billy Dec has launched a new Windy City-based marketing agency called COACT. Boasting of capabilities in strategic concepting and multi-channel creative ideation, the company is staffed by an impressive group of marketing veterans with an abundance of experience working on top national brands. Dec … Continue reading “Billy Dec launches COACT marketing agency”
Phil Lee, director and editor at Spin Artist, joins the 2020 edition of Reel Chicago Black List, an annual celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes ‘The Chi’ cast member LaDonna Tittle, house music pioneer Vince Lawrence, and filmmaker Rhyan LaMarr. To view the archives, click here. … Continue reading “Reel Black List: Phil Lee, editor, director, Spin Artist”
The 8th annual Battle For Hope will return to the Cubby Bear in Wrigleyville on May 14. Combining a live musical showcase with a jam-packed industry bash and one of the city’s most rocking fundraisers, the battle of the advertising agency bands has become a bacchanalian pre-summer tradition in the Chicago creative community. Besides live … Continue reading “‘Battle For Hope’ returns to Cubby Bear on May 14”
Shortlisted entries from 15 countries have been announced for the eighth annual One Screen Short Film Festival, the premiere short film festival that celebrates and awards global filmmakers from both commercial advertising and film industries. BBDO New York has the most shortlisted work with eight, including two each for Sandy Hook Promise – Back to … Continue reading “Shortlist for 8th annual One Screen Short Film Festival”
Chicago-based entertainment and branded media company Pigeon Roost has signed Jake Brusha and Julie to its directorial roster. Brusha and Julie will work on commercials and branded content for the company, which boasts offices in Memphis, Los Angeles, and Athens, Greece in addition to its original Windy City headquarters. The announcement was made today by … Continue reading “Pigeon Roost signs directors Jake Brusha and Julie”
When you’re always the last stop on the AICP NEXT Awards Show tour year after year, you know you have to come hard. There’s a reason (actually multiple) why the chatter among producers, creatives and reps, around the country, is that Chicago is their favorite AICP city stop. The city’s advertising peeps from agencies to … Continue reading “Protokulture rocks 2019 AICP sponsorship video”
Wendy Clark, Susan Credle, Ari Weiss among speakers for Right The Ratio Summit aimed at ‘decision makers with authority to advance workplace equality’ In line with the pillar of its mission to promote gender equality in advertising and design, The One Club for Creativity has launched its first annual Right The Ratio Summit, set for … Continue reading “One Club launches forum addressing gender equality”
Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as well as Woodford Reserve and … Continue reading “Energy BBDO wins Brown-Forman”
Award-winning Chicago-based video content agency wields a startling variety of depth and expertise Chicago video content agency Bottle Rocket Media fuels traditional expertise with DIY spirit. Guided by a pair of visionaries who met while working at the Oprah Winfrey Show, the company has become one of the industry’s most unique production and post operations … Continue reading “Taking off with Bottle Rocket Media”
Every year, the annual 3% Conference transforms a highly professional agenda into a warm and spontaneous vibe. Inspired to change the fact that only 3% of agency creative directors were women at the time of its founding, the event offers a two-day program of panels, experts, and workshops that dives deep into the intricacies of … Continue reading “The eighth annual 3% Conference”
Panel guests for the Chicago finale include DDB Chief Britt Nolan, FCB Chief Andrés Ordóñez, and Leo Burnett Chief Liz Taylor Lisa Masseur, President of the AICP Midwest Chapter, today announced the panel line-up for the 2019 AICP Next Awards presentation, which will be presented as part of the AICP Awards in Chicago. Britt Nolan, … Continue reading “AICP announces stellar lineup for 2019 Awards”
First-of-its-kind initiative in the US will shine spotlight on the Windy City’s vibrant music scene Department of Cultural Affairs and Special Events (DCASE) Commissioner Mark Kelly, Grammy and Oscar Award-winning artist Che “Rhymefest” Smith, and many other civic, arts, and music leaders yesterday announced plans to designate 2020 as the Year of Chicago Music. This … Continue reading “City designates 2020 as the ‘Year of Chicago Music’”
Inspired by a 2018 Golin PR campaign, Have Her Back launches as a company dedicated to “driving change for gender equity” Three proven business leaders driving change for gender equity — Caroline Dettman, Erin Gallagher and Pamela Culpepper — are joining forces to launch Have Her Back Consulting (HHB), an independent company. Interpublic Group … Continue reading “IPG invests in new women-owned consultancy”
The Chicago-based independent agency promotes Elizabeth Bleser to SVP of Integrated Media; Jason Geis and Joel Walker will co-lead Creative Chicago-based independent agency Blue Chip is proud to announce that it has added three new members to its executive leadership team. Elizabeth Bleser has been promoted to senior vice president of Integrated Media. Bleser joined … Continue reading “Blue Chip elevates three to executive team”
“Masterful leader” will help “integrate strategic approach and customer experience focus” in newly created Group Strategy and Account Director role MARC USA President Cari Bucci announced today that Amy Nixon has been promoted to SVP/ Group Strategy and Account Director. Bucci explains, “We’ve created this new position to further integrate our strategic approach and customer … Continue reading “MARC USA promotes Amy Nixon to SVP”
Musical creative director chairs continue in Chicago. With Andrés Ordóñez choosing to take the helm at FCB Chicago, Energy BBDO has announced the promotion of Josh Gross and Pedro Pérez from Executive Creative Directors to Co-Chief Creative Officers. The announcement was made by Tonise Paul, President and CEO, Energy BBDO. “For the past five years, … Continue reading “Gross, Pérez succeed Ordóñez at Energy BBDO”
Fast-growing independent agency O’Keefe Reinhard & Paul also adds new finance head Fast-growing independent creative agency O’Keefe Reinhard & Paul has elevated four senior employees to new expanded roles as it deepens the ranks of its leadership. Rahul Roy will take on the new role of Chief Operating Officer at OKRP where he will have … Continue reading “OKRP promotes four staff in Chicago”
Coming off a successful Los Angeles panel and party, which you can see photos of here, The AICP Next Awards motor into The Detroit Historical Museum tomorrow, August 1. The popular program, which has made Detroit a regular stop since 2013, kicks off with keynote speaker Jeff Beverly EVP, Global Director of Content, Commonwealth/McCann. Beverly … Continue reading “Next stop for AICP awards tour – Detroit”
Vince Cook joins as Executive Creative Director, Austin Scott as Digital Creative Director Laughlin Constable has bolstered its creative department by adding two senior leaders. The moves come eight months after Lisa Bennett took over as CCO. The agency announced that talented Vince Cook (top left) joins as Executive Creative Director, working across multiple accounts, … Continue reading “Vince Cook joins Laughlin Constable as ECD”
Internal memo obtained by Ad Age does not disclose the agency Nolan is heading to More changes are coming to Leo Burnett. Just two months after Liz Taylor announced she was leaving FCB Chicago to join the Wacker Avenue shop as its Global Chief Creative Officer, comes word that U.S. Chief Creative Officer and co-President … Continue reading “Britt Nolan departs Leo Burnett”
28-year veteran innovation specialist will oversee the agency’s customer insights and engagement AbelsonTaylor, the world’s largest independent health and wellness advertising agency, has hired veteran marketing strategist Christopher Dimmock as senior vice president of customer insights and engagement. An innovation specialist whose 28-year career spans all areas of healthcare as well as an impressive roster … Continue reading “AbelsonTaylor hires SVP Christopher Dimmock”
Chicago-based production studio celebrates five years of creativity Design-driven production studio Almost Gold is excited to unveil a major expansion of both environment and talent. In addition to production, animation, and motion graphics capabilities, Almost Gold now offers editorial, color, finish, VO recording, and audio mix in its newly completed East Wing. The expansion comes … Continue reading “Almost Gold shines with major expansion”
Grey NY to still handle B2B business, but consumer business to be divided between Ogilvy Chicago and VLMY&R Chicago Looks like Walgreens, the largest pharmacy chain in the U.S., is stocking up on WPP agencies. According to Adweek, Grey New York lost a vast majority of the account as the Deerfield, IL-based brand chose the … Continue reading “Walgreens shifts business to Ogilvy and VMLY&R”
mike’s Hard Lemonade unveils pop-up newsstands and curated newspaper to kick off summer Want some good news today? Like really, really good news? mike’s Hard Lemonade and AOR, Havas Formula, last week, kicked off the launch of its good news, Happy Feed initiative nationwide. Say hello to The Brighter Times, a customized pop-up newsstand that … Continue reading “mike’s Hard Lemonade distributes Brighter Times”
FCB President has advocated for brands and people while stocking a trophy case full of awards over 30-year career The Chicago Advertising Federation is pleased to announce Tina Manikas, president, FCB/RED, as the 2019 Advertising Woman of the Year. Over the course of her career of 30+ years, Manikas significantly helped raise, advance and set … Continue reading “Tina Manikas, Chicago Ad Federation Woman of the Year”
One of the great aspects about writing for Reel Chicago, and quite frankly sets us apart from other publications, is our ability to really dive into our own advertising, film, TV and music production community. Because that is what we really are. A community. We are a village in the third largest city in the … Continue reading “Melody Smith sets up Go Fund Me for breast cancer”
“To help our clients win, we need to make sure our leadership team is the best in the business.” – Norm Bilow, Escape Pod Big moves are happening at indie agency The Escape Pod. The agency announced its new leadership team. This news includes Derek Sherman who has been appointed Executive Creative Director, Tyler Moore … Continue reading “The Escape Pod unveils new leadership team”
Conversant’s LCA Soundsystem wins top honors at the Battle for Hope benefit show for the second year in a row Conversant in-house musical group LCA Soundsystem was declared the best advertising band in Chicago at the 2019 Battle for Hope on Friday night. Concluding one of the most impressive and suspenseful shows to date, the … Continue reading “2019 Battle of the Advertising Bands”
Former FCB Chief Creative Officer will assume leadership across Publicis Communications North America in new role Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer. Starting July 8, she will sit at the agency’s Chicago headquarters leading the creative direction of the global agency network. Taylor will work alongside the … Continue reading “Liz Taylor named Chief Creative Officer at Leo Burnett”
Wieden+Kennedy And Droga5 each win eight Gold Pencils, W+K named 2019 Agency of the Year, “Dream Crazy” for Nike wins Best of Show Wieden+Kennedy Portland and Droga5 New York were top winners before a full house at Cipriani Wall Street in New York on the second night of The One Club for Creativity’s 46th annual … Continue reading “The One Show 2019 announces top global winners”
Award-winning leader accepts challenge to help make marquee client Capital One “even more successful.” DDB Chicago today announced that Jon Flannery has been hired as EVP, Executive Creative Director. As a creative leader, Flannery has a reputation for architecting innovative work that both grows brands and garners creative recognition. In his new role, he will … Continue reading “Creative force Jon Flannery joins DDB Chicago”
More stories from the keyboard of founder Ruth L. Ratny as she reports on the Bernie Mack film Mr. 3000 and more CHICAGO – May, 2003 – WHEN THE WHITE SOX didn’t want to step up to the plate, Chicago lost a $30 million feature for this year. We heard Sox management sniffed … Continue reading “Throwback Thursday: ‘Mr. 3000’ and more”
OKRP’s creative phenom talks about family, work, evolving attitudes towards women, and tropical drinks Emily Walton is an Associate Creative Director (Art Director) at O’Keefe Reinhard & Paul where she helps lead the Chili’s business. Having visited over 40 countries, Emily looks to her experiences abroad to inspire her work, which has also made its … Continue reading “Reel Women: Emily Walton, advertising pro”
The former We Are Unlimited duo that flipped McDonald’s arches upside down will handle Chili’s and other accounts Fast-growing agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new Associate Creative Directors, Sarah Uchison and Emily Walton, who are joining the agency as partners from We Are Unlimited. … Continue reading “Creative team Sarah Uchison, Emily Walton join OKRP”