FCB claims top spot in One Club’s 2025 Global Creative Rankings

FCB One

As it enters its final year operating under the FCB agency brand, FCB closed out 2025 on a high note, once again topping The One Club for Creativity’s Global Creative Rankings. The network secured two of the industry’s most coveted honors, with FCB New York named Global Agency of the Year and FCB earning Agency Network of the Year for the third consecutive year.

Released annually, the Global Creative Rankings serve as a free, industry-wide benchmark and are widely regarded as one of the most comprehensive measures of creative excellence across advertising and design worldwide. The report reflects performance across a broad spectrum of disciplines, markets, and creative cultures, offering a clear snapshot of where global creativity is thriving.

“Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “They provide the clearest and most comprehensive picture of the ideas, agencies, and brands that are truly leading the industry, from local markets to the global stage.”

The rankings are determined through a transparent, weighted points system that aggregates results from major international award show,s including The One Show, the ADC Annual Awards, and the Type Directors Club’s TDC competition. They also factor in regional programs such as the ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards, as well as national competitions hosted by ADCE member clubs and local shows run by The One Club’s U.S. chapters.

In addition to the overall global standings, the rankings allow users to explore performance by country and region, underscoring both international reach and local creative strength. For FCB, the repeat wins reinforce the network’s sustained momentum and creative consistency at a moment of transition, capping off its run as an agency brand with a clear statement of global leadership.

The full 2025 Global Creative Rankings are available on The One Club for Creativity, continuing the organization’s mission to provide open access to data that reflects the state of creativity worldwide.

Global Agency Rankings

1. FCB New York

2. Klick Health Toronto

3. Serviceplan Germany Munich

4. Area 23 New York

5. TBWA\Media ArtsLab Los Angeles

6. Ogilvy Singapore

7. Playmakers Tbilisi

8. McCann London

9. DAVID Madrid (tie)

9. Energy BBDO Chicago (tie)

Global Independent Agency Rankings

1. Klick Health Toronto

2. Serviceplan Germany Munich

3. Playmakers Tbilisi

4. Uzina Lisbon

5. Rethink Toronto 

6. Demner, Merlicek & Bergmann/DMB Vienna

7. Wieden+Kennedy Portland 

8. Jung von Matt DONAU Vienna 

9. Special US Los Angeles 

10. Apoyo Comunicación Peru Lima (tie) 

10. LLYC Lima (tie)

Top ranked firms and individuals in the following categories are below (click links for each category to view the full list).

Design Firm of the YearThe New York Times Magazine New York

Brand-Side Agency of the YearSquarespace New York

Brand of the YearSpotify

Brand Parent Company of the YearAB InBev

Non-Profit Client of the YearChange the Ref

Production Company of the YearWe Make Them Wonder Munich

Music & Sound Company of the YearDaHouse Audio Los Angeles

Agency Network of the YearFCB

Independent Agency Network of the YearServiceplan Group

Agency Holding Company of the YearIPG

Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York

Creative of the YearDanilo Boer, Global Creative Partner, FCB Global

CMO of the YearDr Jan Flemming, PENNY

Country Rankings:

1. United States

2. Canada

3. Germany

4. Portugal 

5. United Kingdom

Global Region Rankings:

1. North America

2. Europe

3. Asia Pacific

4. Latin America

5. Middle East & Africa

Regional agency results are as follows (click the region to view the full list). 

APAC Agency of the YearOgilvy Singapore

Europe Agency of the YearServiceplan Germany Munich

Latin America Agency of the YearDM9 São Paulo

Middle East & Africa Agency of the YearImpact BBDO Dubai

North America Agency of the YearFCB New York

Global College Creative Rankings

1. Berghs School of Communication Stockholm

2. ArtCenter College of Design Pasadena

3. Filmakademie Baden-Württemberg Ludwigsburg

4. Brigham Young University Provo 

5. School of Visual Arts New York



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