
As it enters its final year operating under the FCB agency brand, FCB closed out 2025 on a high note, once again topping The One Club for Creativity’s Global Creative Rankings. The network secured two of the industry’s most coveted honors, with FCB New York named Global Agency of the Year and FCB earning Agency Network of the Year for the third consecutive year.
Released annually, the Global Creative Rankings serve as a free, industry-wide benchmark and are widely regarded as one of the most comprehensive measures of creative excellence across advertising and design worldwide. The report reflects performance across a broad spectrum of disciplines, markets, and creative cultures, offering a clear snapshot of where global creativity is thriving.
“Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO, The One Club for Creativity. “They provide the clearest and most comprehensive picture of the ideas, agencies, and brands that are truly leading the industry, from local markets to the global stage.”
The rankings are determined through a transparent, weighted points system that aggregates results from major international award show,s including The One Show, the ADC Annual Awards, and the Type Directors Club’s TDC competition. They also factor in regional programs such as the ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards, as well as national competitions hosted by ADCE member clubs and local shows run by The One Club’s U.S. chapters.
In addition to the overall global standings, the rankings allow users to explore performance by country and region, underscoring both international reach and local creative strength. For FCB, the repeat wins reinforce the network’s sustained momentum and creative consistency at a moment of transition, capping off its run as an agency brand with a clear statement of global leadership.
The full 2025 Global Creative Rankings are available on The One Club for Creativity, continuing the organization’s mission to provide open access to data that reflects the state of creativity worldwide.
Global Agency Rankings
1. FCB New York
2. Klick Health Toronto
3. Serviceplan Germany Munich
4. Area 23 New York
5. TBWA\Media ArtsLab Los Angeles
6. Ogilvy Singapore
7. Playmakers Tbilisi
8. McCann London
9. DAVID Madrid (tie)
9. Energy BBDO Chicago (tie)
Global Independent Agency Rankings
1. Klick Health Toronto
2. Serviceplan Germany Munich
3. Playmakers Tbilisi
4. Uzina Lisbon
5. Rethink Toronto
6. Demner, Merlicek & Bergmann/DMB Vienna
7. Wieden+Kennedy Portland
8. Jung von Matt DONAU Vienna
9. Special US Los Angeles
10. Apoyo Comunicación Peru Lima (tie)
10. LLYC Lima (tie)
Top ranked firms and individuals in the following categories are below (click links for each category to view the full list).
Design Firm of the Year: The New York Times Magazine New York
Brand-Side Agency of the Year: Squarespace New York
Brand of the Year: Spotify
Brand Parent Company of the Year: AB InBev
Non-Profit Client of the Year: Change the Ref
Production Company of the Year: We Make Them Wonder Munich
Music & Sound Company of the Year: DaHouse Audio Los Angeles
Agency Network of the Year: FCB
Independent Agency Network of the Year: Serviceplan Group
Agency Holding Company of the Year: IPG
Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
CMO of the Year: Dr Jan Flemming, PENNY
Country Rankings:
1. United States
2. Canada
3. Germany
4. Portugal
5. United Kingdom
Global Region Rankings:
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
Regional agency results are as follows (click the region to view the full list).
APAC Agency of the Year: Ogilvy Singapore
Europe Agency of the Year: Serviceplan Germany Munich
Latin America Agency of the Year: DM9 São Paulo
Middle East & Africa Agency of the Year: Impact BBDO Dubai
North America Agency of the Year: FCB New York
Global College Creative Rankings
1. Berghs School of Communication Stockholm
2. ArtCenter College of Design Pasadena
3. Filmakademie Baden-Württemberg Ludwigsburg
4. Brigham Young University Provo
5. School of Visual Arts New York
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