Veteran Chicago creative executive Joe Burke, best known for his award-winning "Is It In You?" campaign for Gatorade, is set to join Marc USA/Chicago as executive creative direc...

Whimsical.  What a lovely word.  But trust us — when applied to television advertising — “whimsical” is among the toughest tricks to pull off with much success...

Well that didn’t take long.  The current push to turn around and reinvent J.C. Penney is fast proving to be one whopper of a fiasco.  JCP, as it’s now referre...

When opportunity presents itself, Chicago advertising executives Mark Modesto and John Immesoete apparently believe you should go for it. And go for it they have. Barely seven m...

When we heard Cramer-Krasselt/Chicago had picked up the Cedar Fair amusement parks advertising and public relations account, our first thought was “wow!”  What a great ...