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| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production

Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds

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Category: Lewis Lazare

Lazare bids the Reel so long; to report business news
  • Lewis Lazare

Lazare bids the Reel so long; to report business news

By Lewis Lazare Apr 9, 2013
No need to make this more complicated — or prolonged — than it needs to be. This is my last column for the legendary Ruth L Ratny and her reelchicago.com.  Nearly two y...
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Addys same old predicable, disappointing story
  • Lewis Lazare

Addys same old predicable, disappointing story

By Lewis Lazare Mar 18, 2013
On a chilly but clear Thursday night in the Windy City, a couple of hundred ad people convened on the top floor of the Museum of Broadcast Communications for the 2103 Chicago Ad...
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Tonight’s ADDY Awards to reveal best in local adbiz
  • Lewis Lazare

Tonight’s ADDY Awards to reveal best in local adbiz

By Lewis Lazare Mar 14, 2013
It’s that time of year.  The time when so many advertising professionals — creatives in particular — start salivating at the thought of all the awards they will colle...
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All that’s good in advertising in Lottery/DP campaign
  • Lewis Lazare

All that’s good in advertising in Lottery/DP campaign

By Lewis Lazare Mar 12, 2013
Life is good.   Sometimes anyway.   We’re on record — repeatedly — as having found life to be especially good when viewing the TV commercial work that has been t...
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Corona/C-K “Cast Away” first effort from new ECD
  • Lewis Lazare

Corona/C-K “Cast Away” first effort from new ECD

By Lewis Lazare Mar 7, 2013
The debate goes on.  At least in our mind. Was it the right thing to do for Corona Extra beer, its Chicago-based importer and distributor Crown Imports and ad agency of rec...
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Glory of TV news game gone, only the numbers remain
  • Lewis Lazare

Glory of TV news game gone, only the numbers remain

By Lewis Lazare Mar 5, 2013
So the goodbyes have been said.  The tributes presented.  An era has ended. Late last week, bona fide Chicago broadcasting legends Bill Kurtis and Walter Jacobson sign...
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Wirtz Corp. backs Banner Collective productions
  • Lewis Lazare

Wirtz Corp. backs Banner Collective productions

By Lewis Lazare Feb 28, 2013
One thing that always warms our heart is seeing superior talent recognized and rewarded. Genuine talent. Not the mediocrity that often gets far more credit than it deserves in t...
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McGarryBowen/Miracle Whip anthem hits the right note
  • Lewis Lazare

McGarryBowen/Miracle Whip anthem hits the right note

By Lewis Lazare Feb 26, 2013
These haven’t been the best months in the history of McGarryBowen.  Though most of the bad news of late has been coming out of the ad agency’s New York office, the...
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City’s silly tourism “ideas” miss the obvious answer
  • Lewis Lazare

City’s silly tourism “ideas” miss the obvious answer

By Lewis Lazare Feb 21, 2013
When?  When?  When will the madness end? We’ve watched for years, decades — an eternity it seems — as Chicago has continued to grapple with that most pressing of...
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Delicious art and craft in C-K’s Panera Bread spot
  • Lewis Lazare

Delicious art and craft in C-K’s Panera Bread spot

By Lewis Lazare Feb 19, 2013
It’s taken what seemed like an eternity  — well, close to it — for Cramer-Krasselt/Chicago to debut its first ad campaign for new client St. Louis-based Panera B...
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Tribune Co. puts Ch. 5’s Wert into top broadcast job
  • Lewis Lazare

Tribune Co. puts Ch. 5’s Wert into top broadcast job

By Lewis Lazare Feb 14, 2013
It’s happened.  After more than a week of intense media speculation — both locally and nationally — Larry Wert made it official Wednesday afternoon. Wert is leaving h...
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WBEZ’ bold ads aimed at gaining younger audience
  • Lewis Lazare

WBEZ’ bold ads aimed at gaining younger audience

By Lewis Lazare Feb 12, 2013
Please pay attention.  WBEZ-FM (91.5), Chicago’s classy public radio station, is just doing what it needs to do.  And that is draw as much attention as possible to i...
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NY-based Rokkan opens branch here with staff of six
  • Lewis Lazare

NY-based Rokkan opens branch here with staff of six

By Lewis Lazare Feb 7, 2013
They always come in to town with expectations.  Great expectations that they will do great things.  Make a mark in Chicago.  Expand their footprint.  All the...
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Bud’s Super Bowl spot could’ve killed but was so so
  • Lewis Lazare

Bud’s Super Bowl spot could’ve killed but was so so

By Lewis Lazare Feb 5, 2013
Super Bowl 2013 is history.   A game that began looking as if it would be a rout, ended a thrilling — dare we say unforgettable — football game. But how about the 2013 ...
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Andy Richter directs Lottery big payoff spots here
  • Lewis Lazare

Andy Richter directs Lottery big payoff spots here

By Lewis Lazare Jan 31, 2013
Can it only have been a year since Downtown Partners/Chicago began working on the Illinois Lottery account? My, how time flies. And how dramatically so much has changed — for ...
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GSD&M, makes waves of change for Walgreens
  • Lewis Lazare

GSD&M, makes waves of change for Walgreens

By Lewis Lazare Jan 29, 2013
Who hasn’t noticed?   Walgreens is undergoing a major sea change.  A sea change in operations.  A sea change in image.  And most definitely a sea change in...
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Sears Optical sees fresh approach to storytelling
  • Lewis Lazare

Sears Optical sees fresh approach to storytelling

By Lewis Lazare Jan 24, 2013
It’s a basic axiom.  If advertising campaigns don’t get refreshed, they usually get stale.  And when ad campaigns become stale, that usually means consumers become...
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SCC’s ‘world’s biggest spot’ not an idle boast
  • Lewis Lazare

SCC’s ‘world’s biggest spot’ not an idle boast

By Lewis Lazare Jan 23, 2013
It certainly cannot claim to be the world’s largest ad agency.  Or even the largest in Chicago.  But no matter.  Schafer Condon Carter/Chicago can now boast of ...
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C-K adds chef’s favorite Vitamix to new business mix
  • Lewis Lazare

C-K adds chef’s favorite Vitamix to new business mix

By Lewis Lazare Jan 22, 2013
Just when things seem darkest, a ray of light often materializes to indicate all is not lost.   And sure enough, that is what has happened at Cramer-Krasselt/Chicago. ...
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ESW wins new accounts, adds staff, plans rebranding
  • Lewis Lazare

ESW wins new accounts, adds staff, plans rebranding

By Lewis Lazare Jan 17, 2013
It isn’t always on our radar screen in quite the same way some other local ad shops are, but, as it turns out, there’s lots happening at ESW Partners/Chicago these days...
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