It’s been a long time coming. But recently-appointed Illinois Lottery superintendent Michael Jones has made it happen. Finally, the Lottery’s marketing game plan is going in a different direction. A markedly
It’s ready to go. And it will definitely mark a new era in Illinois Lottery advertising. On Monday, the Lottery unveils its first ad campaign from Downtown Partners/Chicago and its
And then there was one — the winner. As first predicted days ago, Downtown Partners/Chicago, in conjunction with digital partner Critical Mass/Chicago, has prevailed in the review to select a new ad
With just days to go before the Illinois Lottery and its private manager Northstar Lottery Group are expected to name a new ad agency of record for the Lottery, a startling
And then there were two. Late Friday afternoon — very late — Illinois Lottery private manager Northstar Lottery Group posted the two finalists still in the running for the Lottery’s
The five agencies left in the running for the Illinois Lottery advertising account have gotten the assignment from the Lottery private manager Northstar Lottery Group that all will present in
We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January.
Those five
So far so… well, so not according to plan. The race to find a new ad agency for the Illinois Lottery has just begun, and already so much has
It still isn’t over. Anyone who followed the quick, but torturous process to pick a private manager to run the Illinois Lottery knows it was not pretty.
There were lots of
So the race is on to find the new ad agency of record for the Illinois Lottery. And from what we know now, it promises to be one of the
As we prophetically noted could happen in mid-October when Michael Jones was named the new superintendent of the Illinois Lottery, Energy BBDO/Chicago is being dumped as the ad agency of
Yes, dear readers, miracles do happen. Even, much to our amazement, in Illinois state government. Certainly one of the biggest miracles in the recent history of this state happened late
Energy BBDO/Chicago is about to unveil a major ad campaign for the Illinois Lottery’s new “Cash Spectacular” game. The new game will award 7.6 million prizes — four times more
IT AIN’T OVER ‘til it’s over. Close followers of our extensive reporting last summer and fall on the protracted process to select the first ever private manager for the Illinois
AN UPDATED ILLINOIS LOTTERY holiday spot from Energy BBDO now airing builds last year’s successful musical campaign that encourages Illinoisans to “Joy Someone” by gifting them with holiday
Energy BBDO will have a lock on Illinois Lottery advertising and marketing for the next 10 years, with Gov. Pat Quinn having named Northstar Lottery Group as
THE LATEST ILLINOIS LOTTERY COMMERCIAL, this one for the Mega Millions game, via Energy BBDO, was directed by bi-coastal MJZ’s Dante Ariola and edited by Peepshow Post of
ILLINOIS TOURISM COMMERCIALS are being produced by Story for agency for agency JWT by Story, for the third consecutive year. Director/DP Marcus Stevens shot beautiful locations in Chicago
Burrell Communications bested three other minority agencies to win an initial two-year, $6.4 million Illinois Lottery contract to provide advertising and PR targeted to African Americans. The contract provides
New York-based Station Films hit the jackpot when it came up the winner in the three-way bid among exclusively coastal companies for the Illinois Lottery’s two-spot Second Chance comedy
