Energy BBDO will have a lock on Illinois Lottery advertising and marketing for the next 10 years, with Gov. Pat Quinn having named Northstar Lottery Group as the private manger of the state’s $2 billion lottery.
Energy BBDO is part of the Northstar a collaboration of GTECH, a gaming technology and operations provider and Scientific Games Corporation, which will be paid $15 million a year to run the lottery.
The three companies, which already hold contracts for machines, tickets and marketing, promised to bring in $4.8 million in profits over the next five years. State officials said that would be $1.1 billion more than the state would make running the lottery on its own.
“We’ve had the pleasure of being the Illinois Lottery’s marketing partner since April, 2009, and we’re delighted that our highly successful relationship will continue and evolve,” said agency president/CEO Tonise Paul.
Energy BBDO will continue to lead Team Energy, an Omnicom Group collaboration with OMD and the Integer Group with strategic planning, media planning and buying, creative development, promotion and Web site development.