Lottery spot reprises 2009’s “Joy Someone”

AN UPDATED ILLINOIS LOTTERY holiday spot from Energy BBDO now airing builds last year’s successful musical campaign that encourages Illinoisans to “Joy Someone” by gifting them with holiday scratch-off tickets.

The 2010 campaign, again produced by local 59 Films and directed by Aaron Ruell of L.A. based Biscuit Filmworks, features humorous new lyrics to “Deck the Halls” arranged by Spank Music’s Mat Morse.

The campaign includes a Holiday Card Joy-a-nator on the website,, that allows users to upload photos of themselves, friends and family and insert them into one of eight ridiculously uncomfortable posed holiday cards that are shareable via Email, Twitter, Facebook and more.

In reality, the website’s awkward family photos are Energy BBDO employees.

Agency credits: ECD, Dan Fietsam; CDs, Grant Tennison, Jonathan Linder, ACDs, Jonathan Ozer, Isabela Ferreira; senior EP, Shawn Lacy, EP, Holly Vega, producer, John Pratt.

Production: DP, Bob Yeoman; post house, Machete/Utopic, editor Tim Kloehn; audio mixer, Dave Gerbosi, Another Country.