The Illinois Lottery launched its very first instant ticket, 7-11-21, in 1975, bringing players millions of dollars in prizes over the past 45 years. With the actual date of 7/11/21
If you’re looking for a last minute gift that’s sure to impress, consider spreading joy and possibility with Illinois Lottery holiday instant tickets. “For many Illinoisans, this holiday season won’t
A new campaign for the Illinois Lottery from its agency O’Keefe Reinhard & Paul (OKRP) stars a charming – but somewhat flawed – hamster who playfully demonstrates the real joy in gifting
A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they
A WINNING LOTTERY STORY for a change. The Illinois Lottery’s agency, Energy BBDO, actually assigned its new commercial to a 100% bona fide Chicago production company.
If you’re looking to win big – there’s a couple of life changing Illinois Lottery jackpots up for grabs over the next couple of days, with a combined prize total
If you’re looking to win big this weekend, then Illinois Lottery players should pick up Mega Millions and Powerball tickets as both jackpots are rolling, with a combined jackpot of
The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add additional support for the introduction of new instant
The state’s new agency of record tempts visitors with the allure of ‘fascinating possibilities’ Chicago-based O’Keefe Reinhard & Paul captured the wonder and awe of traveling in a new campaign
New seven-week, multi-platform campaign showcases the emotion of turning Lottery tickets into holiday gifts (Chicago — Nov. 14, 2018) Illinois Lottery advertising agency O’Keefe Reinhard & Paul partnered with Camelot
Leslie David Baker plays a grumpy genie who sternly informs lotto players, “You can’t wish for multiple wishes” Leslie David Baker — who made fans of The Office laugh with
“ANYTHING’S POSSIBLE” is the Illinois Lottery slogan, except perhaps for the actual possibility of Northstar, hiring
As a rule, ReelChicago doesn’t go in for editorializing. There are times, however, when something provocative comes up that can’t be ignored.
Can it only have been a year since Downtown Partners/Chicago began working on the Illinois Lottery account?
My, how time flies.
And how dramatically so much has changed — for the better
It’s the eyes. Yes, the eyes for sure. How do we know the Illinois Lottery and its ad agency of record Downtown Partners/Chicago got this new round of very smart
THE ILLINOIS LOTTERY’S HOLIDAY CAMPAIGN was filmed in four locations throughout the state, including two days in Red Bud (pop. 3,700) way down south
Yes, we know. By now, we know. More than a year into the reinvention and resuscitation of the Illinois Lottery, it’s become clear that “anything’s possible.” In fact, come to
Taste. Style. Both are lovely words. Though hardly ones we would — in the past — have commonly associated with the Illinois Lottery. After all, how many tacky, juvenile, schticky TV
The changes keep on coming at the Northstar Lottery Group, the private management entity Illinois governor Pat Quinn selected in the fall of 2010 to run the Illinois Lottery. Northstar
Batter up! Amid reports that private manager Northstar Lottery Group isn’t making the revenue numbers it brashly told Illinois officials it could hit, the Illinois Lottery this week is turning
