The creative struggle — that ongoing battle to keep great advertising great from inception to production — is real. Crafting advertising that not only captures attention, but also resonates with
The 2024 Toyota Grand Highlander is no ordinary SUV. It’s Toyota’s most powerful midsize SUV to date, and this marketing campaign is designed to let the world know it. Now,
Striking members of the Writers Guild of America East (WGA) which includes Chicago, struck hard on the third day of the labor dispute by delaying production on the set of
The AICP Awards released the Shortlists for the 2023 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP
Production Studio Method & Madness adds Director Dwayne Logan to its directorial roster. Logan, a Chicago Native, has a passion for telling stories that look into the depth of the
Ed McCulloch, a seasoned commercial director, has signed with SEED Media Arts for US Commercial Representation. Based in Utah, Ed weaves his role as a husband, father, and nature enthusiast into his
The Chicago advertising family was hit with a loss as news spread this morning of the passing of Louis Slotkin, the beloved co-owner and managing partner of Highdive. Slotkin died
Global producer network Makers is accelerating the continued growth and momentum of its producer-led model with the appointment of industry powerhouse Diane Jackson as VP Global Production, a newly created
The 115th edition of the Chicago Auto Show concluded after a successful 10-day run at McCormick Place that saw a dramatic increase in attendance compared to the previous year. The
Today, Ram unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time today as part of the brand’s Big Game efforts. The commercial also signaled the
Pinnacle Advertising & Marketing client WeatherTech, the leading manufacturer of premium American-made automotive accessories, home, and pet care products, will air a new 30-second commercial, “We All Win,” during the
Chicago has an impressive amount of talented cast and crew members, techs, and vendors who handle absolutely any production challenge that gets thrown at them. Our most often read stories
Harbor announces that Senior Colorist, Oisín O’Driscoll, has joined its roster. O’Driscoll will be based at Harbor’s newly launched Chicago studio and available worldwide, announced Harbor’s founder and CEO, Zak Tucker, today. Originally from Ireland,
Independent Chicago creative agency Highdive has been named the agency of record for five Beam Suntory brands. It also marks the first spirits client for the ad company. The brands
According to the NHL, the first round of the 2022 Stanley Cup Playoffs proved historic for ESPN and Turner Sports, with ratings for TNT and TBS the highest since the advent of
Flavor and Cutters Studios announced promotions for several long-standing team members. According to Flavor’s Executive Producer Neal Cohen, Brian McCauley rises to Executive Creative Director, Brad Backofen and Colby Capes
The 2022 Chicago Auto Show concluded its 10-day run at McCormick Place on Presidents Day. This month, eager attendees traveled to McCormick Place to get a look at the latest
Highdive is back in the 2022 Super Bowl with Rocket Mortgage and Rocket Homes to provide the best commercial advertising entertainment. Two years ago it was Bill Murray in the
What a week! Super Bowl, Auto Show, and Valentine’s Day. Can we get all this done? Automotive manufacturers, exhibitors and enthusiasts from all over the world are revving up for
Iris Chicago welcomes their latest addition to the team, renowned creative, with a highly enriched background, Jayson Szott, as the new executive creative director. The hire is part of the
