Iris Chicago welcomes their latest addition to the team, renowned creative, with a highly enriched background, Jayson Szott, as the new executive creative director.
The hire is part of the exponential growth happening across Iris North America through a series of high profile account wins for the agency, including being named Bentley Motors agency of record for experiential and PR, winning the strategic and creative account for retail giant Winn-Dixie and becoming the agency of record for brand and digital transformation for cloud HR solutions, Alight. In addition to new client wins, Iris’ scope with existing clients such as adidas continues to grow. Last year the agency was responsible for creating adidas’ unified global brand platform ‘Ready for Sport’ throughout the global pandemic and was appointed lead agency for PayPal.
Jayson Szott joined Iris back in July and has already been developing strong client relationships, empowering teams and leading campaign developments across the Chicago office for Alight, Zaxby’s, and Lam Research, to name a few. He has also been a key piece in new business pitch development.
Throughout his career, Jayson has worked in every medium, including television, print and radio, to all things digital, like branded content, site builds, social and mobile. Jayson is a decisive yet collaborative digital vet and deeply rooted in a traditional idea-first mindset. For him, it’s idea first, regardless if it’s broadcast, branded content, digital, an interactive experience, social, print, etc. Not to mention, he is always in service of solving real business problems.
As Jayson put’s it, “The best work is born from a real truth, solves real business problems and creates envy in others. My goal is to make more of that kind of work.”
Previously, Jayson was the group creative director at Dentsu mcgarrybowen, where he worked and led accounts for Olive Garden, Capri Sun, Lunchables, Kool-Aid, Maven (GM), Oscar Mayer, and JCPenney. Other experiences include working for Razorfish, Digitas, Edelman Digital, Organic, and Doner.
His work has been recognised by Cannes, the One Show, the Addys, the Effies and more. However, what he is most passionate about is supporting business growth. Most notably, he’s helped Lunchables become the 5th billion dollar brand at Kraft, helped Olive Garden to 24 quarters of consecutive growth, and has helped Jeep successfully launch an entirely new vehicle with an interactive feature film.