OKRP Archives · Reel Chicago News

REEL MOVES

Award-winning CD Rony Castor joins OKRP

By Reel Chicago Nov 14, 2023

OKRP is strengthening its creative leadership team with the appointment of Rony Castor as Group Creative Director, overseeing its Metro by T-Mobile account. Castor, a multi...

Reel Ad of the Week

Jane Lynch is back with an even better batch of Illinois Tourism spots

By Barbara Roche Jun 22, 2023

At this time of year, there's only one thing I look forward to more than the arrival of Summer Solstice and that is the release of another batch of Jane Lynch spots for the Ill...

ACCOUNT WINS

Michaels names OKRP new Agency of Record

By Reel Chicago May 11, 2023

Leading independent agency, OKRP is on a winning streak, as Michaels, the largest specialty retailer of arts, crafts, and home décor in North America, has named OKRP, as its n...

Reel Ad of the Week

Son of a Snickerdoodle! Jane Lynch is at it again

By Barbara Roche Nov 15, 2022

They're here! To everyone's delight, the newest batch of Jane Lynch Illinois Office of Tourism spots have been released. Last month Reel Chicago gave our readers a heads up ...

NEW WORK

Jane Lynch is back in the director’s chair with her STORY team for OKRP

Barbara Roche Oct 10, 2022

Jane Lynch was back in her home town Chicago last week, where she was not only seen throwing the first pitch and singing the 7th inning stretch at Wrigley Field in one of the C...

REEL BUSINESS

Chicago Sky launches Mental Health initiative from OKRP

By Reel Chicago Aug 8, 2022

As issues of mental health make headlines in sports – and women’s sports in particular – the WNBA Championship team Chicago Sky are launching The Net, (A Network of Menta...

PRODUCTION CENTRAL

OKRP launches Putney, an independent Black-owned production company

By Reel Chicago Aug 8, 2022

Leading independent Chicago agency OKRP is launching Putney, an independent production and content studio to be owned and led by current agency Head of Production Elena Robinso...

REEL BUSINESS

Ace Hardware celebrates Father’s Day by creating Dad’s grilling shoes

By Reel Chicago Jun 10, 2022

This Father's Day, Dads everywhere will slip their feet into their trusty grilling shoes, yet they are often old, dingy, and smelly. Ace Hardware is bringing a fresh twist ...

ACCOUNT WINS

OKRP becomes BKRP

By Colin Costello Apr 28, 2022

Chicago is not a McDonald's town anymore. It hasn't been for a while since the golden arches moved their main account to Wieden + Kennedy, New York. But all of that has changed...

REEL MOVES

Kevin Lilly joins ORKP as Head of Strategy

By Reel Chicago Mar 11, 2022

OKRP is expanding its strategy department with the addition of agency veteran Kevin Lilly who is joining the agency in the new role as Head of Strategy. He will report to Nate ...

Year in Review

The Best of Chicago Advertising in 2021

By Colin Costello Dec 29, 2021

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...

ACCOUNT WINS

NERDS flock to OKRP

By Reel Chicago Nov 2, 2021

Ferrara has named OKRP as its advertising agency of record for its growing NERDS brand, following a review. The agency will handle advertising and activation initiatives f...

CITY NEWS

Pritzker announces $10M Tourism Attractions and Festivals Grant program

By Reel Chicago Aug 10, 2021

Governor Pritzker announced a new $10 million grants program aimed at revitalizing the hard-hit tourism industry by bringing back new and returning tourism attractions and fest...

NEW WORK

Vinyl & OKRP launch Illinois Office of Tourism campaign

By Reel Chicago May 17, 2021

Vinyl, a Songtradr company that provides direct access to creative talent, commercial music licensing, pre-cleared music, sonic branding, and custom composition, announced toda...

NEW WORK

Fellowes celebrates the return to ‘Work from Work’

By Reel Chicago Apr 20, 2021

Fellowes, a leader in commercial-grade air purification, has launched a new advertising campaign from O’Keefe Reinhard & Paul that informs the public of its smart technol...

NEW WORK

OKRP launches ‘It’s Matchical’ campaign for Cars.com

By Reel Chicago Mar 16, 2021

Cars.com, a leading digital automotive marketplace and solutions provider, announced the launch of its new nationwide brand campaign from O’Keefe Reinhard & Paul, �...

Events

Join the Spring Forward Happy Hour hosted by OKRP

By Reel Chicago Mar 12, 2021

OKRP is hosting a virtual Spring Forward Happy Hour on Friday March 12th beginning at 4pm EST on DJ Trauma’s Twitch channel. The idea is part of a formal initiative by the ag...

NEW WORK

Chan C. Smith brings her storytelling skills to Tessa Films

By Reel Chicago Mar 8, 2021

Chan C. Smith, a Chicago native who’s taken her skill as a storyteller to such genres as publishing, media and documentary film, is set to make her mark on the advertising sc...

Super Bowl

OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021

Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...

Year in Review

2020 in Review: Top Chicago advertising campaigns

By Colin Costello Jan 2, 2021

It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...