OKRP Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

REEL BUSINESS

Ace Hardware celebrates Father’s Day by creating Dad’s grilling shoes

By Reel Chicago Jun 10, 2022

This Father's Day, Dads everywhere will slip their feet into their trusty grilling shoes, yet they are often old, dingy, and smelly. Ace Hardware is bringing a fresh twist ...

ACCOUNT WINS

OKRP becomes BKRP

By Colin Costello Apr 28, 2022

Chicago is not a McDonald's town anymore. It hasn't been for a while since the golden arches moved their main account to Wieden + Kennedy, New York. But all of that has changed...

REEL MOVES

Kevin Lilly joins ORKP as Head of Strategy

By Reel Chicago Mar 11, 2022

OKRP is expanding its strategy department with the addition of agency veteran Kevin Lilly who is joining the agency in the new role as Head of Strategy. He will report to Nate ...

Year in Review

The Best of Chicago Advertising in 2021

By Colin Costello Dec 29, 2021

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...

ACCOUNT WINS

NERDS flock to OKRP

By Reel Chicago Nov 2, 2021

Ferrara has named OKRP as its advertising agency of record for its growing NERDS brand, following a review. The agency will handle advertising and activation initiatives f...

CITY NEWS

Pritzker announces $10M Tourism Attractions and Festivals Grant program

By Reel Chicago Aug 10, 2021

Governor Pritzker announced a new $10 million grants program aimed at revitalizing the hard-hit tourism industry by bringing back new and returning tourism attractions and fest...

NEW WORK

Vinyl & OKRP launch Illinois Office of Tourism campaign

By Reel Chicago May 17, 2021

Vinyl, a Songtradr company that provides direct access to creative talent, commercial music licensing, pre-cleared music, sonic branding, and custom composition, announced toda...

NEW WORK

Fellowes celebrates the return to ‘Work from Work’

By Reel Chicago Apr 20, 2021

Fellowes, a leader in commercial-grade air purification, has launched a new advertising campaign from O’Keefe Reinhard & Paul that informs the public of its smart technol...

NEW WORK

OKRP launches ‘It’s Matchical’ campaign for Cars.com

By Reel Chicago Mar 16, 2021

Cars.com, a leading digital automotive marketplace and solutions provider, announced the launch of its new nationwide brand campaign from O’Keefe Reinhard & Paul, �...

Events

Join the Spring Forward Happy Hour hosted by OKRP

By Reel Chicago Mar 12, 2021

OKRP is hosting a virtual Spring Forward Happy Hour on Friday March 12th beginning at 4pm EST on DJ Trauma’s Twitch channel. The idea is part of a formal initiative by the ag...

NEW WORK

Chan C. Smith brings her storytelling skills to Tessa Films

By Reel Chicago Mar 8, 2021

Chan C. Smith, a Chicago native who’s taken her skill as a storyteller to such genres as publishing, media and documentary film, is set to make her mark on the advertising sc...

Super Bowl

OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021

Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...

Year in Review

2020 in Review: Top Chicago advertising campaigns

By Colin Costello Jan 2, 2021

It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...

REEL MOVES

OKRP promotes Aubrey Walker to Exec Creative Director

By Reel Chicago Dec 18, 2020

O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leader...

NEW WORK

OKRP ‘Brings Back Joy’ in new Illinois Lottery campaign

By Reel Chicago Dec 4, 2020

A new campaign for the Illinois Lottery from its agency O’Keefe Reinhard & Paul (OKRP) stars a charming - but somewhat flawed - hamster who playfully demonstrates t...

NEW WORK

Chicago turns Black Friday into Black Shop Friday

By Reel Chicago Nov 17, 2020

The Chicago Urban League in partnership with the City of Chicago and Chicago agency O’Keefe Reinhard & Paul, joined together to announce the launch of Black Shop Friday, ...

NEW WORK

Gov. Pritzker Launches ‘Healthy Holidays to You’

By Reel Chicago Nov 13, 2020

With a new wave of COVID-19 sweeping the nation and concerning trends here in Illinois, Governor JB Pritzker launched a new awareness campaign. ‘Healthy Holidays to You' crea...

SOCIAL MEDIA

Ding-dong ditch your neighbor with Chili’s Margs-to-go

By Reel Chicago May 21, 2020

O’Keefe Reinhard & Paul and Chili's invented a ding-dong ditch with benefits and we love it. With the insight that everyone needs a little extra care right now, OKRP ...

NEW WORK

OKRP’s Illinois Lottery spot goes beyond monetary prizes

By Reel Chicago May 5, 2020

A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of ev...