OKRP is hosting a virtual Spring Forward Happy Hour on Friday March 12th beginning at 4pm EST on DJ Trauma’s Twitch channel. The idea is part of a formal initiative by the agency to change Daylight Savings time into a Friday celebration, giving everyone the opportunity to lose an hour of work instead of an hour of sleep.
OKRP has filed a petition at Change.org to move Daylight Savings Time to Spring Forward Happy Hour time on 4pm on the second Friday of March instead of 2 am on the second Sunday in March.
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“With longer days and warmer weather, we believe people are looking for safe and responsible reasons to celebrate,” explained Matt Reinhard, Chief Product Officer at OKRP. “But changing clocks ahead in the middle of the night this coming Sunday isn’t one of them – unless we all rally to change our clocks on Friday at 4PM to start the weekend an hour earlier. We’re claiming that time and calling it Spring Forward Happy Hour.”
DJ Trauma will host a special three-hour session open to everyone that will be streamed live on Twitch. It will feature some special drop in guests and will be sponsored by Chicago-based Harold’s ‘83 Honey Ale, a Black-owned and created craft beer named after Chicago’s first Black mayor, Harold Washington.
OKRP will be supporting Spring Forward Happy Hour with a social media and influencer campaign and through a dedicated website at www.springforwardhappyhour.com
· DJ Trauma has livened up shows as Dave Chappelle’s official DJ for nearly seven years. He has toured globally with many high profile artists, including Ciara, Tiffany Haddish, Monica, Keri Hilson, Chingy and Sean Garrett. He has also been an integral part of promotions and tours, serving as host of the Mountain Dew “How You Dew” DJ Battle and the official tour DJ on the Coors Light “Search For The Coldest” Tour, to name a few. DJ Trauma’s dynamic live sets have been described as a unique blend of Top 40 R&B & Hip-Hop.
· Harold’s ‘83 Honey Ale was created by Sam Ross and Jay Westbrook in collaboration with Haymarket Brewery just as the Covid-19 pandemic hit in March of 2020. The honey in the name comes from Chicago’s Sweet Beginnings, a beekeepers program that employs ex-offenders to tend to the bees and make honey. The beer has garnered great reviews and is being celebrated for bringing more diversity to the craft brewing community both in Chicago and nationwide.