Vinyl & OKRP launch Illinois Office of Tourism campaign

Vinyl, a Songtradr company that provides direct access to creative talent, commercial music licensing, pre-cleared music, sonic branding, and custom composition, announced today the commercial license of “Time for Me to Fly” by REO Speedwagon for the new Illinois Office of Tourism ad spot.

The ad titled “Time for Me to Fly” encourages families to get back on the road and was created by OKRP Advertising Agency in Chicago. 

“Dave and the team at Vinyl were the music partners we needed, when we needed it most,” Tom O’Keefe, Founder and CEO of OKRP. “Not only did they help us execute a pretty big request in a short period of time, they were also spot-on strategic partners, who successfully guided us through the process every step of the way.”

Time for Me to Drive,” launched by Governor JB Pritzker, the Illinois Office of Tourism last week, highlights the state’s seven national scenic byways and highways as more travelers seek to pack their cars and hit the road, a trend seen increasingly across the country as cities begin to open up. The campaign is now running on TV, radio, digital and print media, and highway billboards spanning 18 markets, and with ads also available in Spanish. The campaign is a key step forward as the state works to revive the tourism industry and reclaim Illinois’ place as a top destination for business and leisure travel.

“For this campaign, we wanted a song that would drive a sense of nostalgia and motivate both Illinoisans and visitors to safely explore everything our state has to offer,” said Karla Flannery, Deputy Director of  the Illinois Office of Tourism. “Time For Me To Fly” by Illinois’ own REO Speedwagon instills excitement to hit the road for a trip across Illinois.”

“This was a great project to partner on with Tom and the team at OKRP. They had the concept and idea for building the campaign around the song – which is perfect and where we were able to come in and help,” said Dave Curtin, VP of Partnerships at Vinyl. “We then investigated ‘Time For Me To Fly’ with the publisher and we were looped in with management. We had to get the artist’s approval for the use and once we did the whole project came together nicely. It was a win-win.”

“Vinyl by Songtradr” has a number of innovations planned for 2021 and positions Songtradr at the forefront as platforms evolve to enable and streamline more complex music transactions. ‘Vinyl by Songtradr’ will create frictionless, value-added connections between music and businesses worldwide.


Credits

CLIENT
Illinois Office of Tourism                                        
100 W. Randolph Street
Chicago, IL 60601

AGENCY
O’Keefe Reinhard & Paul                                   
Phone: 312.870.9100
328 S. Jefferson St, Suite 850
Chicago, IL 60661

Executive Creative Director
Aubrey Walker

Group Creative Director / Head of Design
Marian Williams

Creative Director / Copywriter       
Marissa Rhines

Creative Director / Art Director      
Angela Coster

Senior Copywriter                                                        
Jose Gordillo

Senior Visual Designer                                         
Chelsea Coolsaet  

Senior Visual Designer                                              
Max Forster 

Chief Client Officer                                        
Brenda Donahue

Client Management
Melissa Luebbe

Senior Producer                                                  
Nathen Grigsby

Chief Strategy Officer                               
Nate Swift

Director of Brand Strategy
Jani Westcott

Account Executive
Lauren Mitchell

Account Coordinator
Diana Berumen

Production Business Affairs             
George Sylva & Deanna Romine

Founder/Chief Executive Officer
Tom O’Keefe

Founder/President
Nick Paul

Founder/Chief Product Officer
Matt Reinhard

PRODUCTION COMPANY
Minimal
161 E Grand Ave #300
Chicago, IL 60611

Director                                                                 
Greg Brunkalla             

Executive Producer                                            
Will Meyers

Executive Producer
John Condne

Head of Production
Kris Rey-Talley

Director of Photography
Sam Wootton

EDITORIAL

Optimus                                                              
161 East Grand Ave
Chicago, IL 60611

Managing Director                                            
Brian Hraster

Executive Producer                                                      
Jon Desir

Editor                                                                   
Ruben Vela II

Assistant Editor                                                   
Carolyn Moore

Assistant Editor
Chris Shepard

FINISH
Optimus                                                              
161 East Grand Ave
Chicago, IL 60611

Colourist                                                               
Paul Galati

Colour Assist                                                       
Colin Cubr

Finish VFX Artist
Glen Noren

Finish VFX Artist Assistant
Connor Luczak

SOUND DESIGN & MIX
Optimus
161 East Grand Ave
Chicago, Il 60611

Engineer                                                               
Ben Treimer                                                     

MUSIC HOUSE
Comma Music
171 N Aberdeen St #400
Chicago, Il 60654

Creative Director                                            
Larry Pecorella

Senior Producer                                                     
Leigh Salzman

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