Leading independent agency, OKRP is on a winning streak, as Michaels, the largest specialty retailer of arts, crafts, and home décor in North America, has named OKRP, as its new agency of record following a review.
Michaels, which operates 1,290 stores in the United States and Canada, is the destination where all creatives get inspired, learn, shop and create. OKRP was chosen to create a fully integrated brand and marketing refresh that includes design, visual identity and advertising.
The agency will also integrate Michaels intensive promotional marketing initiatives in its strategic and creative approach for the brand. The partnership will target an expanded customer base, reaching beyond traditional crafters to help customers across a wide range of creative pursuits.
“OKRP stood out for their creativity, deep retail experience and collaborative spirit,” said Amanda Rassi, Chief Marketing Officer at Michaels. “Michaels and OKRP will work together to tell the story of Michaels ongoing transformation, inspiring even more customers to tap into their creative selves.”
Michaels noted that the agency’s recent work demonstrated insight into how to help retail brands succeed and grow with new consumer audiences. New work from OKRP is expected to launch in August, coinciding with fall and Halloween.
“This is an exciting time to partner with Michaels, as it expands its offering to a growing audience,” said Nick Paul, OKRP President. “We’re eager to bring our approach of putting the soul in the sale to work for them in a fresh, modern way.”
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