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Tag: Miller Lite

Miller Lite goes for gold after 50 years
  • REEL BUSINESS

Miller Lite goes for gold after 50 years

By Reel Chicago May 2, 2025
Miller Lite is going gold for its golden anniversary. The iconic brand is celebrating 50 years with striking limited-time gold cans and a sweepstakes that gives 21+ fans a chan...
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Pringles and Miller Lite unite for Summer snack
  • REEL BUSINESS

Pringles and Miller Lite unite for Summer snack

By Reel Chicago Apr 23, 2025
Just in time for grilling season, Pringles and Miller Lite have joined forces for a first-of-its-kind flavor collaboration that’s destined to dominate summer snack tables. In...
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Leo kicks off Miller Lite’s 50th anniversary with a toast from Christopher Walken
  • NEW WORK

Leo kicks off Miller Lite’s 50th anniversary with a toast from Christopher Walken

By Reel Chicago Mar 22, 2025
Miller Lite's turning 50, and it’s throwing a yearlong party to celebrate the beer that changed the game. What started in 1975 as a bold experiment in the then-unheard-of lig...
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Miller Lite introduces “Beercracker” for holidays
  • HOLIDAY SPIRIT

Miller Lite introduces “Beercracker” for holidays

By Reel Chicago Dec 20, 2023
The holidays are upon us and Miller Lite is hoping to keep things in the holiday spirit with beer. Now the Molson Coors beer brand has unveiled the "Beercracker," a unique devi...
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J.J. Watt has 99 problems, but Miller Lite ain’t one
  • NEW WORK

J.J. Watt has 99 problems, but Miller Lite ain’t one

By Reel Chicago Sep 15, 2023
Miller Lite is adding some extra kick to this football season with a dynamic multi-year partnership featuring former Houston Texan Defensive End and sports broadcaster, J.J. W...
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Coors Light and Miller Lite announce high stakes ad for the big game
  • Super Bowl

Coors Light and Miller Lite announce high stakes ad for the big game

By Reel Chicago Jan 30, 2023
Coors Light and Miller Lite walk into a bar, and what happens next is anyone’s guess. Today, Coors Light and Miller Lite announced The High Stakes Beer Ad, a first-of-its-...
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Miller Lite announces ‘Beer Registry’ to celebrate Dadhood this Father’s Day
  • REEL BUSINESS

Miller Lite announces ‘Beer Registry’ to celebrate Dadhood this Father’s Day

By Reel Chicago Jun 13, 2022
Parenthood has always been something to celebrate and while there's plenty of showers and festivities, we all know new dads are secretly dreaming of what they really want to ce...
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Miller Lite and DDB Chicago introduce Beercoal to ‘Lite’ up summer grills
  • NEW WORK

Miller Lite and DDB Chicago introduce Beercoal to ‘Lite’ up summer grills

By Reel Chicago May 24, 2022
Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not all grill owne...
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The Best of Chicago Advertising in 2021
  • Year in Review

The Best of Chicago Advertising in 2021

By Colin Costello Dec 29, 2021
So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...
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Miller Lite introduces Beernaments, drinkable ornaments
  • HOLIDAY SPIRIT

Miller Lite introduces Beernaments, drinkable ornaments

By Reel Chicago Dec 10, 2021
The holidays are upon us, and decorations are (mostly) up – but Miller Lite is giving beer lovers across the country a reason to save some space on their trees for one more f...
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Miller Lite introduces 10K Gold Rings to unlock free Miller Lite for life
  • NEW WORK

Miller Lite introduces 10K Gold Rings to unlock free Miller Lite for life

By Reel Chicago Sep 29, 2021
Miller Lite is asking fans to get the game day crew together for a chance to win these precious 10K Gold Rings and unlock free Miller Lite for life. For decades, football se...
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Miller Lite and Equality Illinois to hold first Open & Proud Town Hall
  • Events

Miller Lite and Equality Illinois to hold first Open & Proud Town Hall

By Reel Chicago Aug 5, 2021
Miller Lite and Equality Federation announce the first Open & Proud Town Hall, to be held in Chicago. The Open & Proud initiative aims to create safe, inclusive spaces...
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Miller Lite creates Open & Proud safe spaces for LGBTQ
  • REEL BUSINESS

Miller Lite creates Open & Proud safe spaces for LGBTQ

By Reel Chicago Jun 25, 2021
Miller Lite and Equality Federation are announcing the "Open & Proud'' program, an initiative that aims to create safe, inclusive spaces at bars for the LGBTQ community. ...
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Miller Lite & New Balance collide for first-ever beer shoe
  • NEW WORK

Miller Lite & New Balance collide for first-ever beer shoe

By Reel Chicago Jun 15, 2021
To celebrate Father’s Day (June 20), Miller Lite and New Balance have collided to create the first-ever beer shoe, the Shoezie from DDB North America. Coming together the Fat...
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Burnett, DDB, FCB represent Chicago at Andy Awards
  • AWARDS

Burnett, DDB, FCB represent Chicago at Andy Awards

By Reel Chicago Apr 19, 2021
The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller L...
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