Miller Lite Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

REEL BUSINESS

Miller Lite announces ‘Beer Registry’ to celebrate Dadhood this Father’s Day

By Reel Chicago Jun 13, 2022

Parenthood has always been something to celebrate and while there's plenty of showers and festivities, we all know new dads are secretly dreaming of what they really want to ce...

NEW WORK

Miller Lite and DDB Chicago introduce Beercoal to ‘Lite’ up summer grills

By Reel Chicago May 24, 2022

Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not all grill owne...

Year in Review

The Best of Chicago Advertising in 2021

By Colin Costello Dec 29, 2021

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...

HOLIDAY SPIRIT

Miller Lite introduces Beernaments, drinkable ornaments

By Reel Chicago Dec 10, 2021

The holidays are upon us, and decorations are (mostly) up – but Miller Lite is giving beer lovers across the country a reason to save some space on their trees for one more f...

NEW WORK

Miller Lite introduces 10K Gold Rings to unlock free Miller Lite for life

By Reel Chicago Sep 29, 2021

Miller Lite is asking fans to get the game day crew together for a chance to win these precious 10K Gold Rings and unlock free Miller Lite for life. For decades, football se...

Events

Miller Lite and Equality Illinois to hold first Open & Proud Town Hall

By Reel Chicago Aug 5, 2021

Miller Lite and Equality Federation announce the first Open & Proud Town Hall, to be held in Chicago. The Open & Proud initiative aims to create safe, inclusive spaces...

REEL BUSINESS

Miller Lite creates Open & Proud safe spaces for LGBTQ

By Reel Chicago Jun 25, 2021

Miller Lite and Equality Federation are announcing the "Open & Proud'' program, an initiative that aims to create safe, inclusive spaces at bars for the LGBTQ community. ...

NEW WORK

Miller Lite & New Balance collide for first-ever beer shoe

By Reel Chicago Jun 15, 2021

To celebrate Father’s Day (June 20), Miller Lite and New Balance have collided to create the first-ever beer shoe, the Shoezie from DDB North America. Coming together the Fat...

AWARDS

Burnett, DDB, FCB represent Chicago at Andy Awards

By Reel Chicago Apr 19, 2021

The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller L...