McDonald’s Black & Positively Golden Mentors program is driving into a new industry – the world of competitive racing – in the fourth episode of its digital content series featuring NASCAR driver and advocate Bubba Wallace.
During the episode, Wallace mentors 18-year-old emerging NASCAR/Rev Racing driver Rajah Caruth, sharing advice about navigating adversity as the lone Black driver in the auto racing sport, industry insights and more. Starting today, fans can tune in to IGTV on @wearegolden to hear both mentor and mentee discuss their careers and experiences on and off the track.
“I am so grateful to have had the opportunity to be mentored by Bubba through this McDonald’s program,” says Caruth. “Bubba shared such great advice about racing and life, and I can’t wait to make him proud this year!”
In addition to providing one-on-one mentoring to Caruth – who is also a freshman at Winston-Salem State University – Wallace and McDonald’s gifted the driver a $1,000 gift card for racing gear.
Launched last fall, the Black & Positively Golden Mentors program pairs industry leaders with up-and-coming changemakers in the same fields taking steps today to own tomorrow. To date, the program has featured mentors in coding and music, including 16-year-old tech genius Ian Michael Brock, award-winning rapper and songwriter Big Sean and gospel legacy Kierra Sheard, respectively.
“As a McDonald’s racing partner, I couldn’t be more excited about being a Black & Positively Golden mentor,” said Wallace, who McDonald’s sponsors as a founding partner of 23XI Racing. “Mentorship is important in racing and in life, and I’m honored to help elevate young leaders as they pursue their passions and dreams. Golden Mentors is a perfect combination of both and I’m here for it all.”
The Black & Positively Golden Mentors program is a continuation of McDonald’s focus on elevating the next generation of leaders and shows the difference between being in a community and being part of one. McDonald’s is committed to feeding and fostering the communities they serve.
“Bubba Wallace’s star continues to shine brightly on and off the track, and because of that, we’re excited to call him a ‘Golden Mentor’,” said Marc O’Ferrall, Mississippi McDonald’s franchisee. “Connecting Bubba and Rajah, and the other mentors and mentees, is of upmost importance as we aim to positively impact the communities and people we serve at a time when it’s needed most.”