Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen

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GERTRUDE, INC. announces the completed renovation of its 35,000 sq. ft. design-forward brand destination, THE BRNDHAUS PL-ZEN.

The two-year long development is a transformational one that brings a new brand and energy to the 20-year-vacant property located at 1727 W. 21st Street in Chicago’s dynamic Pilsen neighborhood; and new opportunity to global brands and professional creative business.

Powered by GERTRUDE, INC., THE BRNDHAUS PL-ZEN is the new global HQ to the agency and its two divisions OZ MFG. COMPANY™ – Design & Content, and RAYE™ – Experiential & Architecture. 

The newly opened BRNDHAUS is described as an ‘Innovation Brand Factory’ dedicated to the development, consumer co-creation, incubation and activation of brands.

“The BRNDHAUS PL-ZEN’s founding purpose is to cultivate brand experiences while aligning professional creative leaders, thinkers, and doers within a premium, forward-looking environment that nurtures memorable brands,” said GERTRUDE and BRNDHAUS Owner and Chief Creative Officer Otis D. Gibson, “It provides a contained, creatively-focused space for brands to develop, rapid prototype, engage with consumers, do pop-ups, and create and test ideas real-time in the heart of Pilsen.” 

Additionally, the BRNDHAUS offers select rental opportunity exclusively for like-minded entrepreneurs and businesses, film and photo production, retail, showrooms, and events. Mindful of today’s ever-shifting businesses realities, Gibson and team took care to create a socially distanced, globally connected space that is COVID-19 safety compliant.

The building features wide-open spaces with 18’ ceilings for production, meetings, and events, along with THE BRNDHAUS PL-ZEN LIVE™—a livestream capability for remote shooting and broadcasting. Other amenities include private offices from 250-10,000 sq. ft., REMOTE WRKSPACE™ (limited to 25), private meeting areas, secured parking, KAFFE ARLO™ LOUNGE, TOKIO 21™ GALLERY & GARDEN, and TOKIO 21™ MERCANTILE.

Gibson added, “With the business climate rapidly evolving and creating new opportunity for entrepreneurial solutions, THE BRNDHAUS PL-ZEN™ is a facility built for today’s world and anticipating what tomorrow may look like. We look forward to serving our clients and creative professionals as we collectively reshape and innovate an even stronger path forward.”


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