advertising Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

STORY’s real people share sweet memories for Hershey’s

By Reel Chicago Sep 23, 2020 0 Comment

STORY’s Ky Dickens got couples to reveal the magic and mishaps of their first kiss in a sweet campaign for Hershey’s. Conceived by dentsumcgarrybowen, and shot in Los A...

NEW WORK

Leo Burnett delivers new campaign for Foxtrot

By Reel Chicago Sep 1, 2020 0 Comment

With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered c...

NEW WORK

FCB goes RVing with new campaign for new client

By Reel Chicago Aug 31, 2020 0 Comment

Good news for FCB and Chicago advertising in general. Go RVing has selected the IPG agency as creative Agency of Record. More than 25 agencies participated in the competitive r...

NEW WORK

Lunchables Hotline helps navigate mixed-up school year

By Reel Chicago Aug 25, 2020 0 Comment

Lunchables, the brand known for bringing mixed up fun to mealtime, is here to help you navigate the school year on the right foot to make the new school rules and guidelines mo...

REEL MOVES

Mike Roe joins Gravity Labs Chicago as first CCO

By Reel Chicago Aug 20, 2020 0 Comment

25-year ad vet Mike Roe, who has joined Gravity Labs, is a Carmichael Lynch, BBDO, FCB and razorfish alum. Gravity Labs (GL), a fully-integrated advertising agency buil...

NEW WORK

Woodford Reserve launches ‘Spectacle for the Senses’

By Reel Chicago Aug 17, 2020 0 Comment

Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. Woodford Reserve is more...

NEW WORK

OKRP Lottery campaign shows “You Can’t Hide Winning”

By Reel Chicago Aug 17, 2020 0 Comment

The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add addition...

REEL BUSINESS

The Brewing Irish are partnering with the Fighting Irish

By Reel Chicago Aug 14, 2020 0 Comment

While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are buil...

AWARDS

Highdive named Small Agency of the Year, Gold

By Reel Chicago Aug 6, 2020 0 Comment

Holy Jeep! Congratulations to our friends at Highdive Advertising. The independently-owned, full-service creative agency based in Chicago, announces today that i...

REEL PRO

Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen

By Reel Chicago Aug 4, 2020 0 Comment

GERTRUDE, INC. announces the completed renovation of its 35,000 sq. ft. design-forward brand destination, THE BRNDHAUS PL-ZEN. The two-year long development is a transforma...

REEL PRO

Back-to-School ads down 50% with uncertainty of opening

by Reel Chicago Jul 22, 2020 0 Comment

Numerator, the Chicago data and tech company serving the market research space, has launched a Back to School Index to understand how brands and consumers are managing thr...

Events

State Farm & Kraft Heinz sponsor Drive-in movies

By Reel Chicago Jul 16, 2020 0 Comment

Screenvision Media, a national leader in cinema and premium video advertising, announced State Farm and Kraft Heinz as the sole sponsors of its summer drive-in movie series. ...

Reel Ad of the Week

Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands

By Reel Chicago Jul 15, 2020 0 Comment

To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids ...

NEW WORK

Havas & Battery join creative & media for Epic Games

By Reel Chicago Jun 23, 2020 0 Comment

Havas Media and Battery announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campai...

THE NEW NORMAL

Behind the scenes of “We Are Optimus”

By Colin Costello May 15, 2020 0 Comment

They are Optimus. Whether it's creating and delivering top-notch, award-winning content or throwing their legendary block party, which was talked about for an entire year... u...

AWARDS

Burnett wins Agency of the Year from AAA

By Reel Chicago May 7, 2020 0 Comment

Congratulations to our friends at Leo Burnett and mcgarrybowen. Each agency took home three Gold statues from the American Advertising Awards which were announced April 28 virt...

REEL WOMEN

REEL WOMEN: Snake Roth, Dir of Integrated Prod, MARC

By Reel Chicago Apr 1, 2020 0 Comment

10+

Editor's Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women's ...

REEL MOVES

FCB’s Hill to lead North American Integrated Production

By Reel Chicago Mar 31, 2020 0 Comment

FCB has announced that Kerry Hill, who has led its Chicago office production for 10 years, has been promoted to North American Director of Integrated Production. In this newly ...

NEW WORK

Jelmar launches new CLR campaign with MARC USA

Mar 27, 2020 0 Comment

Jelmar, announced the launch of a new creative platform for its CLR brand of products. The first campaign of the new platform, taglined Fight the Clean Fight, brings a fresh an...

REEL MOVES

The Mill has New Creative Leadership Team in Chicago

Mar 27, 2020 0 Comment

The Mill announced today the promotion of several key creatives within its Chicago Studio. In a restructure and bolstering of the studio’s creative offering, several new...