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Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds

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Tag: advertising

Hornitos Tequila releases empowering new ad First Steps
  • NEW WORK

Hornitos Tequila releases empowering new ad First Steps

By Reel Chicago Jan 27, 2021 0 Comment
1+
Hornitos Tequila, a premium tequila brand founded on the belief that nothing great happens without taking a chance, today announced its newest advertisement titled First Steps....
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Tandem’s Tyler Jay films three spots for KSV
  • NEW WORK

Tandem’s Tyler Jay films three spots for KSV

By Reel Chicago Nov 9, 2020 0 Comment
0
In early 2020, the independent creative agency, KSV asked Tandem, Inc. and commercial director Tyler Jay to produce, through finish three :30 live action spots.  "This ...
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Energy BBDO designs ‘Go Vote!’ gifs for election
  • NEW WORK

Energy BBDO designs ‘Go Vote!’ gifs for election

By Reel Chicago Oct 27, 2020 0 Comment
0
Energy BBDO launched a 'Go Vote!' campaign across its social media channels. The campaign was born internally from a team with a strong desire to encourage all eligible voters ...
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J Balvin’s famous order is next up on McDonald’s menus
  • REEL BUSINESS

J Balvin’s famous order is next up on McDonald’s menus

By Reel Chicago Oct 6, 2020 0 Comment
0
ALSO READ: Travis Scott & McDonald’s launch multi-tier collaboration After last month’s much-buzzed about celebrity menu collaboration, the Golden Arches ar...
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STORY’s real people share sweet memories for Hershey’s
  • NEW WORK

STORY’s real people share sweet memories for Hershey’s

By Reel Chicago Sep 23, 2020 0 Comment
1+
STORY’s Ky Dickens got couples to reveal the magic and mishaps of their first kiss in a sweet campaign for Hershey’s. Conceived by dentsumcgarrybowen, and shot in Los A...
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Leo Burnett delivers new campaign for Foxtrot
  • NEW WORK

Leo Burnett delivers new campaign for Foxtrot

By Reel Chicago Sep 1, 2020 0 Comment
2+
With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered c...
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FCB goes RVing with new campaign for new client
  • NEW WORK

FCB goes RVing with new campaign for new client

By Reel Chicago Aug 31, 2020 0 Comment
4+
Good news for FCB and Chicago advertising in general. Go RVing has selected the IPG agency as creative Agency of Record. More than 25 agencies participated in the competitive r...
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Lunchables Hotline helps navigate mixed-up school year
  • NEW WORK

Lunchables Hotline helps navigate mixed-up school year

By Reel Chicago Aug 25, 2020 0 Comment
0
Lunchables, the brand known for bringing mixed up fun to mealtime, is here to help you navigate the school year on the right foot to make the new school rules and guidelines mo...
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Mike Roe joins Gravity Labs Chicago as first CCO
  • REEL MOVES

Mike Roe joins Gravity Labs Chicago as first CCO

By Reel Chicago Aug 20, 2020 0 Comment
1+
25-year ad vet Mike Roe, who has joined Gravity Labs, is a Carmichael Lynch, BBDO, FCB and razorfish alum. Gravity Labs (GL), a fully-integrated advertising agency buil...
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Woodford Reserve launches ‘Spectacle for the Senses’
  • NEW WORK

Woodford Reserve launches ‘Spectacle for the Senses’

By Reel Chicago Aug 17, 2020 0 Comment
0
Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. Woodford Reserve is more...
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OKRP Lottery campaign shows “You Can’t Hide Winning”
  • NEW WORK

OKRP Lottery campaign shows “You Can’t Hide Winning”

By Reel Chicago Aug 17, 2020 0 Comment
0
The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add addition...
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The Brewing Irish are partnering with the Fighting Irish
  • REEL BUSINESS

The Brewing Irish are partnering with the Fighting Irish

By Reel Chicago Aug 14, 2020 0 Comment
2+
While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are buil...
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Highdive named Small Agency of the Year, Gold
  • AWARDS

Highdive named Small Agency of the Year, Gold

By Reel Chicago Aug 6, 2020 0 Comment
1+
Holy Jeep! Congratulations to our friends at Highdive Advertising. The independently-owned, full-service creative agency based in Chicago, announces today that i...
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Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen
  • REEL PRO

Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen

By Reel Chicago Aug 4, 2020 0 Comment
1+
GERTRUDE, INC. announces the completed renovation of its 35,000 sq. ft. design-forward brand destination, THE BRNDHAUS PL-ZEN. The two-year long development is a transforma...
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Back-to-School ads down 50% with uncertainty of opening
  • REEL PRO

Back-to-School ads down 50% with uncertainty of opening

by Reel Chicago Jul 22, 2020 0 Comment
0
Numerator, the Chicago data and tech company serving the market research space, has launched a Back to School Index to understand how brands and consumers are managing thr...
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State Farm & Kraft Heinz sponsor Drive-in movies
  • Events

State Farm & Kraft Heinz sponsor Drive-in movies

By Reel Chicago Jul 16, 2020 0 Comment
2+
Screenvision Media, a national leader in cinema and premium video advertising, announced State Farm and Kraft Heinz as the sole sponsors of its summer drive-in movie series. ...
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Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands
  • Reel Ad of the Week

Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands

By Reel Chicago Jul 15, 2020 0 Comment
2+
To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids ...
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Havas & Battery join creative & media for Epic Games
  • NEW WORK

Havas & Battery join creative & media for Epic Games

By Reel Chicago Jun 23, 2020 0 Comment
3+
Havas Media and Battery announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campai...
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Behind the scenes of “We Are Optimus”
  • THE NEW NORMAL

Behind the scenes of “We Are Optimus”

By Colin Costello May 15, 2020 0 Comment
4+
They are Optimus. Whether it's creating and delivering top-notch, award-winning content or throwing their legendary block party, which was talked about for an entire year... u...
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Burnett wins Agency of the Year from AAA
  • AWARDS

Burnett wins Agency of the Year from AAA

By Reel Chicago May 7, 2020 0 Comment
1+
Congratulations to our friends at Leo Burnett and mcgarrybowen. Each agency took home three Gold statues from the American Advertising Awards which were announced April 28 virt...
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