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| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production

| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production

Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds

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Tag: advertising

Third Street Agency debuts Father’s Day Campaign for SunFed Ranch
  • NEW WORK

Third Street Agency debuts Father’s Day Campaign for SunFed Ranch

By Reel Chicago Jun 18, 2022
Chicago-based attention agency Third Street is breaking new advertising for client SunFed Ranch, a California-based brand that produces a premium line of 100% grass-fed beef th...
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Big Drop goes big for Chicago’s first National Non-Alcoholic Beer Day
  • REEL BUSINESS

Big Drop goes big for Chicago’s first National Non-Alcoholic Beer Day

By Reel Chicago Sep 29, 2021
Big Drop Brewing Co., the world's first craft brewery dedicated to non-alcoholic beer, is giving away free cases of non-alcoholic beer, Big Drop Pine Trail Pale and Galactic E...
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New book by PR guru, Roger Darnell helps build your dream career
  • MEDIA

New book by PR guru, Roger Darnell helps build your dream career

By Reel Chicago Sep 15, 2021
Anyone with a cell phone, WiFi, and the desire to communicate can achieve the astronomical. Drawing on his success as a freelance communications consultant, author Roger Darnel...
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This Halloween, Tasty Human cat treats are on the menu
  • NEW WORK

This Halloween, Tasty Human cat treats are on the menu

By Reel Chicago Sep 14, 2021
This Halloween season, the TEMPTATIONS brand is sinking their claws into the age-old idea that if our feline friends were bigger, like their lion and tiger relatives, they migh...
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ONE School opens applications for Fall in Chicago
  • REEL BUSINESS

ONE School opens applications for Fall in Chicago

By Reel Chicago Aug 20, 2021
Following a successful first year, ONE School, the groundbreaking free portfolio school for Black creatives, has opened applications for its Fall 2021 programs run out of Atlan...
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Hornitos Tequila releases empowering new ad First Steps
  • NEW WORK

Hornitos Tequila releases empowering new ad First Steps

By Reel Chicago Jan 27, 2021
Hornitos Tequila, a premium tequila brand founded on the belief that nothing great happens without taking a chance, today announced its newest advertisement titled First Steps....
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Tandem’s Tyler Jay films three spots for KSV
  • NEW WORK

Tandem’s Tyler Jay films three spots for KSV

By Reel Chicago Nov 9, 2020
In early 2020, the independent creative agency, KSV asked Tandem, Inc. and commercial director Tyler Jay to produce, through finish three :30 live action spots.  "This ...
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Energy BBDO designs ‘Go Vote!’ gifs for election
  • NEW WORK

Energy BBDO designs ‘Go Vote!’ gifs for election

By Reel Chicago Oct 27, 2020
Energy BBDO launched a 'Go Vote!' campaign across its social media channels. The campaign was born internally from a team with a strong desire to encourage all eligible voters ...
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J Balvin’s famous order is next up on McDonald’s menus
  • REEL BUSINESS

J Balvin’s famous order is next up on McDonald’s menus

By Reel Chicago Oct 6, 2020
ALSO READ: Travis Scott & McDonald’s launch multi-tier collaboration After last month’s much-buzzed about celebrity menu collaboration, the Golden Arches ar...
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STORY’s real people share sweet memories for Hershey’s
  • NEW WORK

STORY’s real people share sweet memories for Hershey’s

By Reel Chicago Sep 23, 2020
STORY’s Ky Dickens got couples to reveal the magic and mishaps of their first kiss in a sweet campaign for Hershey’s. Conceived by dentsumcgarrybowen, and shot in Los A...
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Leo Burnett delivers new campaign for Foxtrot
  • NEW WORK

Leo Burnett delivers new campaign for Foxtrot

By Reel Chicago Sep 1, 2020
With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered c...
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FCB goes RVing with new campaign for new client
  • NEW WORK

FCB goes RVing with new campaign for new client

By Reel Chicago Aug 31, 2020
Good news for FCB and Chicago advertising in general. Go RVing has selected the IPG agency as creative Agency of Record. More than 25 agencies participated in the competitive r...
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Lunchables Hotline helps navigate mixed-up school year
  • NEW WORK

Lunchables Hotline helps navigate mixed-up school year

By Reel Chicago Aug 25, 2020
Lunchables, the brand known for bringing mixed up fun to mealtime, is here to help you navigate the school year on the right foot to make the new school rules and guidelines mo...
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Mike Roe joins Gravity Labs Chicago as first CCO
  • REEL MOVES

Mike Roe joins Gravity Labs Chicago as first CCO

By Reel Chicago Aug 20, 2020
25-year ad vet Mike Roe, who has joined Gravity Labs, is a Carmichael Lynch, BBDO, FCB and razorfish alum. Gravity Labs (GL), a fully-integrated advertising agency buil...
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Woodford Reserve launches ‘Spectacle for the Senses’
  • NEW WORK

Woodford Reserve launches ‘Spectacle for the Senses’

By Reel Chicago Aug 17, 2020
Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. Woodford Reserve is more...
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OKRP Lottery campaign shows “You Can’t Hide Winning”
  • NEW WORK

OKRP Lottery campaign shows “You Can’t Hide Winning”

By Reel Chicago Aug 17, 2020
The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add addition...
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The Brewing Irish are partnering with the Fighting Irish
  • REEL BUSINESS

The Brewing Irish are partnering with the Fighting Irish

By Reel Chicago Aug 14, 2020
While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are buil...
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Highdive named Small Agency of the Year, Gold
  • AWARDS

Highdive named Small Agency of the Year, Gold

By Reel Chicago Aug 6, 2020
Holy Jeep! Congratulations to our friends at Highdive Advertising. The independently-owned, full-service creative agency based in Chicago, announces today that i...
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Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen
  • REEL PRO

Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen

By Reel Chicago Aug 4, 2020
GERTRUDE, INC. announces the completed renovation of its 35,000 sq. ft. design-forward brand destination, THE BRNDHAUS PL-ZEN. The two-year long development is a transforma...
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Back-to-School ads down 50% with uncertainty of opening
  • REEL PRO

Back-to-School ads down 50% with uncertainty of opening

by Reel Chicago Jul 22, 2020
Numerator, the Chicago data and tech company serving the market research space, has launched a Back to School Index to understand how brands and consumers are managing thr...
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