In early 2020, the independent creative agency, KSV asked Tandem, Inc. and commercial director Tyler Jay to produce, through finish three :30 live action spots.
“This production was a long time coming,” said Tyler Jay. Two days before filming back in March, COVID shut it down, on the day of the pre-pro meeting. Then, mid-August hit and it was back on. With one small problem: due to travel restrictions and safety concerns, the production needed a new city, a new cast, new location, and an entirely new remote solutions to get it all done — in 4 weeks.
With budgets and timelines getting smaller and expectations for premium productions staying the same, it was a real challenge for all parties involved to come out with a win.
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Baby Time
PING PONG
Camp In
Client’s want an ROI. Creatives want the world. Production companies want to hit it out of the park without sacrificing safety for their cast and crew.
“Yes. We absolutely do. And a decent craft setup,” said KSV’s Chief Creative Officer, Kevin Willard. “This campaign is proof you can keep everyone safe on set and still film exceptional work during COVID. I’m very proud of the final product and a big shout out goes to our amazing talent and crew.”
“Tandem did an amazing job. And the work really reflects that,” said KSV Executive Creative Director, Nick Bruskewitz.
Tandem partnered with The Colonie and Noise Floor to complete the spots.
Credits
Agency – KSV
Tucker Wright – Chief Strategy Officer, Partner
Rachel Gage – Executive Director of Client Service, Partner
Kevin Willard – Chief Creative Officer, Partner
Nick Bruskewitz – Executive Creative Director
Jackie Demers – Senior Art Director
Production Company – Tandem, Inc.
Tyler Jay – Director, EP
Becky Werve – Line Producer
Andrew Dryer – DP
Jim Fahey – 1st AD
Editorial – The Colonie
Joe Clear – Editor
Color /grading: Jennifer Gaida
Jenn Moody – CD/Motion Designer
Linsday Fisher – Motion Designer
Tom Dernulc – Flame Artist
Mary Caddy – EP
Post Production Sound Services – NoiseFloor Ltd.
Stosh Tuszynski – Sound Designer/Mixer
Katie Waters – Post Sound Producer
Casting – Paskal Rudnicke Casting
