New book by PR guru, Roger Darnell helps build your dream career

Roger Darnell
Public Relations Consultant, Roger Darnell

Anyone with a cell phone, WiFi, and the desire to communicate can achieve the astronomical. Drawing on his success as a freelance communications consultant, author Roger Darnell has written a new book for professionals and students who want to improve their prospects in business.

Published by Routledge/Taylor & Francis Group, The Communications Consultant’s Foundation prepares and positions readers to build dream careers, providing the education and guidance required to develop vital soft skills, and work remotely and independently. 

Darnell launched his PR consultancy The Darnell Works Agency in Los Angeles in 2000, before relocating to North Carolina’s Blue Ridge Mountains a year later. “Many people acknowledge that mine is a dream job,” Darnell said, “but still, operating as a communications consultant remains something of a mystery. The truth is, anyone can be trained to do this job in some capacity, and learning its core practices is universally impactful.”

Books can now be pre-ordered on the author’s site, where readers can also register for VIP updates, book giveaways, and news on upcoming events.

Already endorsed by scores of business and communications industry luminaries, the author’s curriculum uses a combination of bedrock knowledge from historical figures alongside insights gathered first-hand in his work serving major brands, entertainment ventures, and specialized firms representing virtually every niche of the global creative industry.

Collectively, his clients’ projects have spanned award-winning original feature, short, and brand films; TV series; music videos; film and TV main titles and idents; integrated marketing campaigns; top-rated Super Bowl spots; iconic network promos for major networks; and even Olympics openers. Through his work, Darnell has helped his clients use these developments to full advantage, to heighten and maximize success.

A Three-Stage Blueprint for Career Success

After establishing a foundation for solid professional communications on a personal level, “The Communications Consultant’s Foundation” homes in on business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:

  • The basics of positive, proactive, strategic communications for individuals and organizations
  • What it means to be a PR expert in the creative industry and to do great work
  • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, integrated marketing, and much more
  • Customer service and all it entails
  • Extensive exploration of the PR toolset and its application in real-world marketing scenarios

This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.


Endorsements

These and other comments are featured in the new book and on the author’s site. 

Deirdre Breakenridge, CEO of Pure Performance, Speaker, Author: “Author Roger Darnell does an excellent job breaking down a complex subject in the pages of his book, The Communications Consultant’s Foundation. I would highly recommend the book for students and professionals, as this handy reference guide is rich with helpful information that’s focused on building a communications consulting business and achieving greater success along the way.”

Elise Mitchell, Principal, Velocity Collective and elisemitchell.com: “Roger has written a true field guide for communications consulting, covering everything from branding to business development and finances. An excellent read filled with practical advice for any enterprising professional who dreams of becoming a trusted advisor.”

Ric Peralta, Founder, RogueID, former Chairman and CEO, ATTIK: “A must-read for rising PR professionals. As with the best business books, Mr. Darnell frames the PR business as a calling, one with a set of principles and a way to contextualize concepts with real-life examples. Being great at something literally comes down to understanding the abstraction levels of that practice. This book helps readers achieve that.”

Dean Ramser, Doctor of Education: “This informative and compelling narrative from an accomplished public relations and marketing expert guides and inspires all those interested in liberating their careers in the 21st century post-COVID. Blending astute research and vast empirical knowledge, this book prepares readers to navigate the world as dynamic, successful, independent communications consultants.”

Erin Sarofsky, Executive Creative Director & Owner, Sarofsky Corp.: “Roger Darnell is a best-in-class PR expert with legacy experience that provides a diverse playbook capable of accommodating anything that could arise in a company, especially a creative company where the lines blur a bit. I am so pleased Roger has penned this book. Having worked with him for many years now I have benefited from his experience and distinct point-of-view… and now you can, too!”

Chad Hutson, Managing Director, Envoy Group/Leviathan: “Roger Darnell’s expertise and services have been key to Leviathan’s success over the last decade. To have all of his public relations knowledge packed into a concise compendium such as The Communications Consultant’s Foundation is a tremendous value.”


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