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Tag: advertising news

King’s Hawaiian gets cozy with “Softwear” drop at O’Hare
  • CREATIVE

King’s Hawaiian gets cozy with “Softwear” drop at O’Hare

By Reel Chicago Aug 26, 2025
King’s Hawaiian is taking its signature softness from the bakery to the runway, well, the airport terminal, with its first-ever Softwear collection. Inspired by the pillowy t...
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Skydeck Chicago invites visitors to make their own story
  • CREATIVE

Skydeck Chicago invites visitors to make their own story

By Reel Chicago Aug 26, 2025
Some attractions thrill. Some inspire. The Skydeck Chicago, situated 1,353 feet above the city in the Willis Tower, aims to do both with its new campaign, Make Your Own Story....
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Stanley Steemer selects Havas for creative agency
  • ACCOUNT WINS

Stanley Steemer selects Havas for creative agency

By Reel Chicago Aug 25, 2025
Stanley Steemer has tapped Andrew Schneider as its new vice president and head of marketing. With previous leadership roles at The Wendy’s Company and agency SPACEJUNK, Schne...
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SCC elevates Joe Raser to Chief Strategy Officer
  • REEL MOVES

SCC elevates Joe Raser to Chief Strategy Officer

By Reel Chicago Aug 20, 2025
Schafer Condon Carter (SCC) has promoted longtime strategist Joe Raser to Chief Strategy Officer. Raser, who joined the agency in 2018 and most recently served as Executive Dir...
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Cottonelle links cleanliness to confidence in ‘Come Clean’ campaign
  • CREATIVE

Cottonelle links cleanliness to confidence in ‘Come Clean’ campaign

By Reel Chicago Aug 18, 2025
Cottonelle has partnered with FCB to introduce a fresh campaign titled “Come Clean,” which takes a playful approach to connecting cleanliness with confidence. Rather than f...
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Team spirit is now at Chicago Bulls fans fingertips, thanks to CliqOnU
  • SPORTS

Team spirit is now at Chicago Bulls fans fingertips, thanks to CliqOnU

By Reel Chicago Aug 11, 2025
For Bulls fans, game day pride isn’t just about jerseys and caps anymore. Now, that loyalty can be worn all the way to your fingertips. CliqOnU, the California-based premium ...
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An AI polygamist confesses to his many digital affairs
  • REEL TECH

An AI polygamist confesses to his many digital affairs

By Zain Raj Aug 11, 2025
Stop. Before you judge me, know this: I’ve been faithfully married for 36 years to a phenomenal woman who has been my anchor through every twist and turn life has thrown at u...
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Chicago’s production community mourns the loss of Tom Kwilosz of ThereMedia
  • In memoriam

Chicago’s production community mourns the loss of Tom Kwilosz of ThereMedia

By Barbara Roche Aug 5, 2025
Chicago loses a creative force and beloved friend. The Chicago production community is mourning the loss of Thomas Paul 'Tom' Kwilosz, who passed away on July 29, 2025, at...
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Chicago Sky’s brand films are an ode to Chicago
  • SPORTS

Chicago Sky’s brand films are an ode to Chicago

By Reel Chicago Jul 31, 2025
The city of Chicago takes center court in a powerful new campaign from BarkleyOKRP marking the Chicago Sky’s 20th season in the WNBA. The campaign, which kicked off earlier t...
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McDonald’s “Unc” – I Ain’t Lov’n it
  • POV

McDonald’s “Unc” – I Ain’t Lov’n it

By Pardé Bridgett Jul 30, 2025
While the Ad World has been busy dragging American Eagle for its "Make America euGenics Again" with Sydney Sweeney, McDonald's was dishing out its own cultural cringe wrapped i...
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Whirlpool, Premier Lacrosse League turn Chicago River into floating arena
  • SPORTS

Whirlpool, Premier Lacrosse League turn Chicago River into floating arena

By Reel Chicago Jul 30, 2025
Move over, kayaks and architectural tours — the Chicago River just hosted its first-ever floating lacrosse game, thanks to an inventive brand partnership between Whirlpool Co...
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Highdive makes a splash in NYC with new office led by award-winning duo
  • REEL MOVES

Highdive makes a splash in NYC with new office led by award-winning duo

By Reel Chicago Jul 28, 2025
Highdive is heading east. The Chicago-based independent creative agency is expanding into the heart of the U.S. ad world with a new New York office, helmed by executive creativ...
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Translation replaces Burrell as McDonald’s Black agency
  • ACCOUNT WINS

Translation replaces Burrell as McDonald’s Black agency

By Reel Chicago Jul 25, 2025
McDonald’s has tapped Translation as its new agency of record for the African American consumer market, officially parting ways with its longtime partner, Burrell Communicat...
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Geletka+ kicks off second half of 2025 with breakthrough national campaigns
  • ACCOUNT WINS

Geletka+ kicks off second half of 2025 with breakthrough national campaigns

By Reel Chicago Jul 25, 2025
Geletka+ is making waves with two new national campaigns that highlight its growing reputation for bold, fast-moving creative. The Chicago-based full-service agency, known for ...
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Blueberries go big with new campaign led by Chicago’s SCC
  • CREATIVE

Blueberries go big with new campaign led by Chicago’s SCC

By Reel Chicago Jul 23, 2025
Just in time for National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) has unveiled a bold new national marketing platform: “Blueberries. GO BIG.” And behin...
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UScellular offers a  “Pinky Promise” ring to help you digital detox
  • Reel Ad of the Week

UScellular offers a “Pinky Promise” ring to help you digital detox

By Reel Chicago Jul 18, 2025
We’ve all felt it — that tiny, annoying dent on your pinky finger from endlessly scrolling your phone. UScellular has decided to turn that weird little quirk into a full-bl...
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KFC enters Comeback Era with new campaign from Highdive
  • CREATIVE

KFC enters Comeback Era with new campaign from Highdive

By Reel Chicago Jul 16, 2025
After years of falling behind in the chicken wars, KFC is flipping the script—literally. With the help of Chicago-based agency Highdive, the fast-food giant is launching its ...
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State Farm’s ‘Batman vs. Bateman’ marks 3rd Emmy nom for Highdive
  • The Emmys

State Farm’s ‘Batman vs. Bateman’ marks 3rd Emmy nom for Highdive

By Reel Chicago Jul 15, 2025
Highdive has once again cracked the Emmy ceiling. The agency’s wildly popular “Batman vs. Bateman” spot for State Farm has earned a nomination for Outstanding Commercial ...
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Geletka+ scales up with new key senior hires and office expansion
  • REEL MOVES

Geletka+ scales up with new key senior hires and office expansion

By Reel Chicago Jul 10, 2025
Geletka+, the Chicago-based full-service agency, has expanded once again, adding three new key senior hires to support its rapid growth. As the team and client roster continue ...
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CAF Summer Diversity Mixer returns with ‘In The Season’ theme
  • Events

CAF Summer Diversity Mixer returns with ‘In The Season’ theme

By Reel Chicago Jul 7, 2025
The Chicago Advertising Federation (CAF) has announced its highly anticipated 2025 Summer Diversity Mixer, taking place on Thursday, July 17 at The Metropolitan Club in downtow...
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