Taco Bell just made a spicy addition to its agency roster. Following a competitive review, the fast-food disruptor has selected Quality Meats to lead a fresh creative campaign aimed squarely at fueling its innovation pipeline.
The independent Chicago shop will help craft a new communications platform focused on Taco Bell’s beloved limited-time offerings—the kind that drive lines, late-night cravings, and TikTok fanfare.
The assignment? Keep the buzz sizzling and make sure fans know that Taco Bell always has something new (and cheesy) up its sleeve.
“It’s an iconic brand with a cult following and sky-high creative expectations,” said Gordy Sang, co-founder and co-chief creative officer at Quality Meats. “We’re ready to bring our own sauce to the table—maybe mild, maybe fire.”
Known for ground-breaking, highly shareable campaigns, Quality Meats has been on a tear lately. With clients like DoorDash and GoDaddy already in its kitchen, the agency has picked up several “Agency of the Year” nods while building a reputation for impossible-to-ignore, emotionally resonant work.
This marks a major win for the indie agency—and another sign that Taco Bell continues to bet big on creative innovation.
And yes, we’re pretty sure there’s a double-decker taco pun hiding in this partnership somewhere.
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