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Columnist: Reel Chicago

Cat’s Pride & Two by Four make odor… very hard to ignore
  • CREATIVE

Cat’s Pride & Two by Four make odor… very hard to ignore

By Reel Chicago Oct 7, 2025
Oversized cats, oversized laughs. Chicago’s Two by Four teams with Cat’s Pride on “Breathe Easy,” a storytelling-led campaign that literalizes the two worst parts of li...
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PARAGON levels up its new roster and EP Tom Leonard
  • REEL MOVES

PARAGON levels up its new roster and EP Tom Leonard

By Reel Chicago Oct 7, 2025
PARAGON, the next-gen shop for commercials, cine-docs, and brand content, is widening its creative footprint with a refreshed director lineup and the addition of Executive Prod...
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KFC introduces the big a** wet nap for its original Honey BBQ
  • CREATIVE

KFC introduces the big a** wet nap for its original Honey BBQ

By Reel Chicago Oct 6, 2025
KFC is in its comeback bag, and Chicago’s Highdive just dropped the sauciest flex yet: Original Honey BBQ is back starting Oct. 6, and the TV spot literally introduces a gian...
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What are critics saying about Monster: The Ed Gein Story?
  • CHICAGO MADE

What are critics saying about Monster: The Ed Gein Story?

By Reel Chicago Oct 3, 2025
Season 1 of Ryan Murphy and Ian Brennan’s anthology planted its flag with Monster: The Jeffrey Dahmer Story, a mega-hit that doubled as a cultural lightning rod. Season 2 pi...
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Havas Chicago gives Stanley Steemer its swagger back
  • Reel Ad of the Week

Havas Chicago gives Stanley Steemer its swagger back

By Reel Chicago Oct 2, 2025
Stanley Steemer is done being polite about “clean enough.” The heritage deep-clean brand just teamed with Havas Chicago on a sharp, funny relaunch aimed squarely at younger...
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Former Bear, Jay Cutler, reports to jail for DUI
  • REEL LEGAL

Former Bear, Jay Cutler, reports to jail for DUI

By BANG Showbiz Sep 30, 2025
Jay Cutler, the former Chicago Bears quarterback, who has Camden, 13, Jaxon, 11, and Saylor, 9, with his ex-wife, Kristin Cavallari, pleaded guilty to one count of misdemeanor ...
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Campbell’s Chunky, NFL stars crush cravings in new campaign
  • CREATIVE

Campbell’s Chunky, NFL stars crush cravings in new campaign

By Reel Chicago Sep 30, 2025
Campbell’s Chunky is taking direct aim at hunger with a new platform that treats the brand like a craveable meal, not just a soup. The integrated campaign, titled “Crush Yo...
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Metro by T-Mobile turns price cut into streetwear
  • CREATIVE

Metro by T-Mobile turns price cut into streetwear

By Reel Chicago Sep 30, 2025
Metro by T-Mobile wants a ten-dollar monthly discount to feel like culture, not math. The carrier’s new “Price Drop Drop” campaign, created by BarkleyOKRP, takes that sav...
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Former Bear writer detained in handcuffs on NYC train
  • REEL LEGAL

Former Bear writer detained in handcuffs on NYC train

By Reel Chicago Sep 26, 2025
Alex O’Keefe, an ex-staff writer for The Bear and political speechwriter, says a routine commute turned confrontational last week when MTA Police detained him on a Metro-No...
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Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha
  • CREATIVE

Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha

By Reel Chicago Sep 26, 2025
The world may still never know. But it doesn’t hurt to ask again. Chicago-based Tootsie Roll Industries is bringing back one of candy’s most enduring mysteries with a remas...
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Charlie Sheen is Wild AF and so is his new non-alcoholic beer
  • CREATIVE

Charlie Sheen is Wild AF and so is his new non-alcoholic beer

By Reel Chicago Sep 26, 2025
Charlie Sheen is drinking beer but still retaining his sobriety. The actor has entered the non-alcoholic beer space with the launch of Wild AF, a brand he created with the Chic...
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Laughlin Constable PR wins trio of Chicago Industry Honors
  • AWARDS

Laughlin Constable PR wins trio of Chicago Industry Honors

By Reel Chicago Sep 25, 2025
Laughlin Constable Public Relations (LCPR), the Chicago- and Milwaukee-based public relations firm, has added three more awards to its growing trophy case. The agency earned tw...
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Christian Bale returns to Chicago for The Bride!
  • FILM

Christian Bale returns to Chicago for The Bride!

By Reel Chicago Sep 24, 2025
Christian Bale is coming back to Chicago. At least on screen. Warner Bros.’ newly announced feature from writer-director Maggie Gyllenhaal, The Bride!, is set in 1930s Chicag...
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Smartphone Free Childhood launches PSA from Tessa Films
  • Reel Ad of the Week

Smartphone Free Childhood launches PSA from Tessa Films

By Reel Chicago Sep 23, 2025
Smartphone Free Childhood US (SFCxUS), a growing grassroots movement of parent advocates, has released a new PSA that targets the pressures smartphones and social media place o...
More »
Chicago takes center stage: A Grammy salute to Earth, Wind & Fire
  • MUSIC

Chicago takes center stage: A Grammy salute to Earth, Wind & Fire

By Reel Chicago Sep 22, 2025
On the most famous date in pop music, Chicago’s greatest groove finally got its flowers. A GRAMMY Salute to Earth, Wind & Fire Live: The 21st Night of September aired las...
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Charlie Hunnam is dressed to kill in Netflix’s Monster: The Ed Gein Story trailer
  • CHICAGO MADE

Charlie Hunnam is dressed to kill in Netflix’s Monster: The Ed Gein Story trailer

By Reel Chicago Sep 19, 2025
Charlie Hunnam is going full-monster in Monster: The Ed Gein Story, the third season of Ryan Murphy and Ian Brennan’s anthology on Netflix. With the full trailer now avai...
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Unions protest in New York over ABC’s Jimmy Kimmel suspension
  • MEDIA

Unions protest in New York over ABC’s Jimmy Kimmel suspension

By Reel Chicago Sep 19, 2025
The backlash against Disney’s suspension of Jimmy Kimmel Live! spread to New York on Friday, where more than 100 members of the Writers Guild of America East (WGAE) and their...
More »
NBC Chicago’s hit ‘Poochie & Pang (eat Chicago)’ returns for Season 2
  • CHICAGO MADE

NBC Chicago’s hit ‘Poochie & Pang (eat Chicago)’ returns for Season 2

By Reel Chicago Sep 19, 2025
Fresh off the palate of its Emmy-nominated first season, NBC Chicago’s hit culinary/comedy series Poochie & Pang (eat Chicago) returns for its eagerly awaited second se...
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61st Chicago International Film Festival announces full slate of films
  • FESTIVALS

61st Chicago International Film Festival announces full slate of films

By Reel Chicago Sep 18, 2025
The Chicago International Film Festival announced the full lineup of films and programs included in this year’s 61st edition of North America’s longest-running competitiv...
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Patrick Mahomes and Meghan Trainor team up with State Farm
  • CREATIVE

Patrick Mahomes and Meghan Trainor team up with State Farm

By Reel Chicago Sep 16, 2025
State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear:  in both f...
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