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Columnist: Colin Costello

Watch Martha Stewart take on Jack in the Box
  • Super Bowl

Watch Martha Stewart take on Jack in the Box

By Colin Costello Jan 30, 2018
Sunday, I will be watching my beloved Eagles take on the hated Pats. And truth be told, I will be chowing down on a genuine cheese steak from Philly’s West in Westwood. How...
More »
Watch Chris Pratt in new Michelob Ultra spot
  • Super Bowl

Watch Chris Pratt in new Michelob Ultra spot

By Colin Costello Jan 30, 2018
"These days, I'm trying to stay in top shape for work. So, when I see a beer I can't help but squint my eyes and imagine a treadmill.” No, that’s not me talking. It’s ...
More »
Schwimmer pushes Skittles for Super Bowl
  • Super Bowl

Schwimmer pushes Skittles for Super Bowl

By Colin Costello Jan 26, 2018
Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and tha...
More »
Lexus, Black Panther team up for Super Bowl LII
  • Super Bowl

Lexus, Black Panther team up for Super Bowl LII

By Colin Costello Jan 26, 2018
Step aside Audi, there’s a new luxury ride in Marvel films. And it’s the vehicle of Kings. Or one King to be exact – T’Challa from the upcoming Disney/Marvel film, Black...
More »
The Reel Deal with Optimus’ Mary Ann Holecek

The Reel Deal with Optimus’ Mary Ann Holecek

By Colin Costello Jan 25, 2018
One at Optimus, the production arm of the post house Optimus, announced earlier this month that Mary Ann Holecek has taken the reins as Executive Producer/Managing Director. ...
More »
Hires and exits in Chicago agencies and posthouses
  • REEL MOVES

Hires and exits in Chicago agencies and posthouses

By Colin Costello Jan 25, 2018
SCC names new CEO in reorganization Cubs’ AOR Schafer Condon Carter shuffled their leadership team into new roles effective this month. According to an agency memo from...
More »
DDB helps Dodge reveal the 2019 Ram 1500
  • CREATIVE

DDB helps Dodge reveal the 2019 Ram 1500

By Colin Costello Jan 23, 2018
Wow. I’m used to DDB Chicago making me laugh and warm my insides. I can’t say they have ever really gotten my head nodding and my foot tapping musically though. ‘Til no...
More »
SAG Awards, PGA Awards, Midnight Oil, Halo in the news
  • REEL LA

SAG Awards, PGA Awards, Midnight Oil, Halo in the news

By Colin Costello Jan 23, 2018
SAG Awards tee up "Three Billboards" for Oscar run Sunday night, the SAG Awards made it very clear that Three Billboards Outside Ebbing, Missouri is a frontrunner for the Osc...
More »
Fiji vows to raise $100K for AFI female directors
  • REEL LA

Fiji vows to raise $100K for AFI female directors

By Colin Costello Jan 22, 2018
Despite Patty Jenkins directing one of the highest grossing films of 2017, Wonder Woman, or Dee Rees getting huge buzz for her debut film, Mudbound, or Greta Gerwig having the h...
More »
Fallon replaces Culligan man with Princess Bride
  • Reel Ad of the Week

Fallon replaces Culligan man with Princess Bride

By Colin Costello Jan 19, 2018
“Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the R...
More »
Optimus editor Rynne helps create a Nike female force
  • CREATIVE

Optimus editor Rynne helps create a Nike female force

By Colin Costello Jan 19, 2018
Lucasfilm CEO Kathleen Kennedy first came out with the shirt that said, “The Force is Female” last year, thrusting her into the SJW (Social Justice Warrior) spotlight. N...
More »
Chrissy Teigen leads new McD’s dollar menu campaign
  • CREATIVE

Chrissy Teigen leads new McD’s dollar menu campaign

By Colin Costello Jan 18, 2018
Reel Chicago is loving the new McDonald’s work. Chrissy Teigen toplines a hilarious new national introduction of McDonald’s new $1 $2 $3 Menu led by AOR We Are Unlimited...
More »
Orbitz, SG+, Luci Creative, “Cartoon Pres” in the news

Orbitz, SG+, Luci Creative, “Cartoon Pres” in the news

By Colin Costello Jan 18, 2018
Orbitz names Havas AOR Havas Chicago announced Tuesday that its culture-based approach was among the factors helping the Chicago shop earn agency of record status for Orbitz....
More »
The 49th Annual NAACP Image Awards
  • REEL LA

The 49th Annual NAACP Image Awards

By Colin Costello Jan 15, 2018
Last night, the non-televised portion of The 49th Annual NAACP Image Awards took place here in Pasadena. The celebration of outstanding work by African Americans in film, TV...
More »
Burrell & Comcast celebrate Dr. King’s dream through art
  • CREATIVE

Burrell & Comcast celebrate Dr. King’s dream through art

By Colin Costello Jan 15, 2018
To celebrate the memory and life of Dr. Martin Luther King Jr., Burrell and Comcast have launched a dynamic new campaign titled Visions of King, using the hashtag #Keepmarching...
More »
Minnie Driver voices new spot for Lexus by Team One
  • Reel Ad of the Week

Minnie Driver voices new spot for Lexus by Team One

By Colin Costello Jan 12, 2018
After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the exp...
More »
New faces at Doner LA and Wonderful
  • REEL LA

New faces at Doner LA and Wonderful

By Colin Costello Jan 12, 2018
Doner LA beefs up McDonald’s team Doner LA announced four senior hires following the recent consolidation of McDonald’s retail and local marketing, where Doner was assign...
More »
Chicagocentric “Big Sick” wins Critics Choice Award
  • REEL LA

Chicagocentric “Big Sick” wins Critics Choice Award

By Colin Costello Jan 12, 2018
Chicago once again proved that the city possesses a great wealth of talent as comedian and actor Kumail Nanjiani and wife, writer Emily V. Gordon, took home Best Comedy for thei...
More »
Cubs name Lauren Fritts VP of Marketing
  • REEL MOVES

Cubs name Lauren Fritts VP of Marketing

By Colin Costello Jan 11, 2018
We are not that far from when pitchers and catchers will report to Sloan Stadium in Mesa, Arizona to begin Spring Training. And with Spring Training comes a new marketing campai...
More »
State Farm to consolidate business with Omnicom
  • BREAKING NEWS

State Farm to consolidate business with Omnicom

By Colin Costello Jan 11, 2018
State Farm will have the McDonald’s agency business model with possibly a couple of co-op vendors on the side to go, according to a report in Adweek. Taking a page from th...
More »

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