Coors Banquet and Wrangler are teaming up once again, this time transforming country music into fashion with a campaign from TBWA\Chiat\Day Chicago that literally prints song c...
BBDO Chicago is helping Dove Men+Care tap directly into the emotional chaos of soccer fandom with a new FIFA World Cup 2026 campaign built around one simple truth: fans put the...
Schafer Condon Carter (SCC) is leaning further into its challenger-brand positioning with a new AI-focused speaker series that asks a question many agencies and marketers are s...
Healthcare advertising tends to look and sound exactly the same. Warm piano music. Slow-motion walking shots. Somebody staring thoughtfully out of a hospital window. Cramer-Kra...
For generations of Chicago bar-goers, a cold Schlitz wasn’t just a beer order. It was part of the atmosphere. The glowing Schlitz signs hanging in old tavern windows. The fad...
Healthcare advertising has a formula problem. Soft piano music. Slow-motion hugs. Generic promises about compassion. Smiling doctors walking through sunlit hallways like they...
BBDO Chicago helped put Chicago squarely in the global creative spotlight Thursday night at the 2026 Clio Awards, taking home two Grand Clios for its emotionally powerful “Th...
Contender co-founder and chief creative officer Robert Clifton Jr. has been named the inaugural recipient of the Chicago Advertising Federation’s (CAF) newly created Creative...
Jeep is teaming up with Marvel and Highdive for a massive new America250 campaign built around two American icons born in 1941: the Jeep Wrangler and Captain America.
Create...
There’s something beautifully uncomfortable about Havas Chicago’s latest work for Stanley Steemer. This week’s Reel Ad of the Week goes to the return of “The Steemer,...
Leo Chicago and ALDI are heading out West for the latest chapter of the retailer’s ongoing “It’s an ALDI Thing” platform, using cowboy wisdom and deadpan humor to celeb...
Ortega Taco is refusing to let the Cinco de Mayo party end. The Mexican food brand has officially declared May 6 “Seis de Mayo,” a new annual holiday designed to extend the...
Tequila Herradura is making a case for patience in a world addicted to speed. The tequila brand has launched “We Leave Nothing to Luck and Everything to Craft,” a new globa...
There are very few brands left that can drop a commercial featuring a bald kangarooman carrying teenage boys in his pouch, a jellyfish massage, and full practical puppetry… a...
ZOA Energy is kicking off a new era for the brand with a fresh creative platform, updated packaging and the launch of a limited edition flavor inspired by its Polynesian roots....
Moen is leaning into the everyday with its new brand platform, Must Be A Moen, a campaign built around a simple idea: life can be messy, unpredictable, and sometimes a little c...
Miller Lite is tapping into real-life connections and a little cultural humor with its latest campaign, teaming up with Livvy Dunne for “Legendary Moments with Livvy.”
T...
BBDO Chicago takes this week’s top spot with a campaign that does exactly what great product launches should do. It makes the familiar feel weird again. Created for M&M...
Smithfield Foods is tapping Leo Chicago as its new creative and strategic agency of record, part of a broader push to unify its marketing ecosystem and accelerate growth across...
Mars is rolling out a new global campaign on April 7, Protect the Peanut, across M&M’S social channels. The campaign centers around a short documentary by BBDO Chicago t...
