ADVERTISING Archives · Page 2 of 55

NEW WORK

Fentanyl victims brought back to life via AI in BarkleyOKRP campaign

By Reel Chicago Oct 22, 2024

BarkleyOKRP has launched a powerful new AI-powered campaign, Unfinished Legacies, aimed at raising awareness about the fentanyl epidemic and the tragic loss of lives to acciden...

REEL BUSINESS

The marketing marvel of Boo Buckets

By Barbara Roche Oct 18, 2024

Face it, they're a market marvel and we love them -- McDonald’s Boo Buckets are back! It's officially that time of year and I have to confess, I can not say no to a new ...

Reel Ad of the Week

Optimus, Kelce Bros, General Mills attend Cereal Training Camp

By Reel Chicago Oct 15, 2024

General Mills has teamed up with NFL stars Travis and Jason Kelce for a typical Kelce partnership that brings a new cereal, the Kelce Mix, to life. The collab, which includes T...

NEW WORK

Burt’s Bees introduces a sensory wonder in new FCB campaign

By Reel Chicago Oct 15, 2024

FCB Chicago is at the helm of Burt’s Bees’ newest campaign, introducing the brand's fresh platform, "A Touch of Wonder." This campaign takes natural skincare lovers on a wa...

NEW WORK

SKITTLES unparalyzes gen-Z’s commitment issues

By Reel Chicago Oct 15, 2024

Face it, SKITTLES is strange. But we embrace strange at Reel Chicago. Relish it even. And that's why we are drawn to this thought-provoking new spot created by DDB Chicago and ...

Reel Ad of the Week

Let the Feast Begin! KFC enters the Chicken Tender Wars

By Reel Chicago Oct 15, 2024

The Chicken Sandwich wars may have come to a close, but a new battlefield has emerged in the fast-food world: the chicken tender wars. KFC, who recently switched its account to...

REEL BUSINESS

McDonald’s and Krispy Kreme are teaming up

By Reel Chicago Oct 11, 2024

The wait is finally over for McDonald’s and Krispy Kreme lovers in Chicagoland and Northwest Indiana, as the two beloved brands are teaming up to bring fresh Krispy Kreme dou...

Reel Ad of the Week

The Colonie and Yellow Shoes create a magical new Disney campaign

By Reel Chicago Oct 8, 2024

In a heartwarming new campaign, Disney's creative agency, Yellow Shoes, sent a film crew out on the streets, randomly asking people to share their favorite Walt Disney World me...

NEW WORK

NHL embraces Gen Z stars in Highdive campaign

By Reel Chicago Oct 7, 2024

The National Hockey League (NHL) started the 2024-25 season with a fresh, lighthearted commercial featuring some of its top Gen Z talent. As part of its "The Next Golden Era is...

Reel Ad of the Week

Highdive shows ‘There’s more to DISH” in new work

By Reel Chicago Oct 3, 2024

Just like there’s more than meets the eye to these individuals, DISH Network is positioning itself as a service with more to offer than people might think. The central theme?...

AWARDS

Leo Burnett wins Jay Chiat Awards’ Grand Prix

By Reel Chicago Oct 3, 2024

The 2024 Jay Chiat Awards, organized by the 4A’s (American Association of Advertising Agencies), celebrated strategic excellence in advertising across 12 categories. Leo Burn...

NEW WORK

Heinz Ketchup celebrates superfans with Chicago artist

By Reel Chicago Oct 2, 2024

Heinz Ketchup celebrated superfans in a fun and unique way by creating a one-of-a-kind ketchup packet suit jacket for Heinz Le, a longtime devotee of the brand who wore it for ...

ACCOUNT WINS

Cramer-Krasselt wins Belle Tire business

By Reel Chicago Sep 30, 2024

Cramer-Krasselt (C-K), one of the nation’s largest independent and data-driven marketing agencies, is excited to announce the addition of retailer Belle Tire to its diverse p...

NEW WORK

Comcast Business unveils mobile art installations across Chicago

By Reel Chicago Sep 27, 2024

In a city known for its public art installations, from 1999's iconic Cows on Parade to the infamous Bean and vibrant murals, Comcast Business is following in the tradition of c...

REEL BUSINESS

Drive Safe Chicago challenges teens to create a 30-second PSA

By Reel Chicago Sep 24, 2024

The National Road Safety Foundation (NRSF) and the Chicago Auto Show are hosting the 11th annual Drive Safe Chicago PSA Contest and teens from Chicagoland and throughout Illi...

NEW WORK

Chicago’s Jennifer Hudson teams up with the Dawn Ducklings

By Reel Chicago Sep 19, 2024

The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power. Wildlife rescue experts discovered that Dawn, America’s #1 Dish Brand, effectively removed ...

Reel Ad of the Week

Leo Burnett ‘Love Protects’ campaign supports child car safety

By Reel Chicago Sep 18, 2024

During Child Passenger Safety Week, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) debuted a new creative campaign, titled Love Protects, in su...

NEW WORK

New campaign for Chicago Sports Network delivers

By Reel Chicago Sep 17, 2024

As the Chicago Bulls and Blackhawks gear up for their preseason games, the city’s newest sports broadcasting platform, Chicago Sports Network (CHSN), is preparing to make its...

Reel Ad of the Week

Metro by T-Mobile launches reality dating spoof, “Nada Yada Island”

By Reel Chicago Sep 13, 2024

Metro by T-Mobile is shaking up the advertising world with its latest creative initiative: a faux reality dating series titled Nada Yada Island. In a clever parody of the popul...

ACCOUNT WINS

KFC adds Highdive to diversify agency partnerships

By Reel Chicago Sep 13, 2024

KFC is transitioning its U.S. creative business to an agency roster model, meaning the brand will work with multiple agencies rather than relying on a single lead agency. And o...