Just in time for National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) has unveiled a bold new national marketing platform: “Blueberries. GO BIG.” And behin...
After years of falling behind in the chicken wars, KFC is flipping the script—literally. With the help of Chicago-based agency Highdive, the fast-food giant is launching its ...
Move over, frosé—Peroni Nastro Azzurro just dropped the chicest way to cool off this summer, and it comes on a spoon. The No. 1 Italian beer brand is teaming up with Giada D...
Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer M...
Schafer Condon Carter (SCC) is flexing its creative muscle with the launch of two national campaigns that elevate everyday brands into unforgettable moments. The independent Ch...
That’s the message behind the latest creative campaign from WeatherTech, developed by longtime agency partner Pinnacle Advertising. With three new spots rolling out nationwid...
As the world celebrated the historic election of Pope Leo XIV—the first American pope, born in Dalton, Illinois—Old National Bank celebrated in its own way: on Chicago's Ke...
With over 150 years of brewing history behind it, Coors Banquet is turning its gaze toward the future. The iconic beer brand has launched “Start Your Legacy,” a new campaig...
This Mother’s Day, Sandals Resorts is offering the ultimate luxury to moms everywhere—not flowers, not brunch, but something far more sacred: a nap.
In its latest creati...
Orkin, the pest control industry leader, has launched a bold new national campaign, "Pests Are Smart, Orkin Pros Are Smarter," in partnership with creative agency DDB Chicago. ...
Highdive is making more waves—literally. The award-winning creative agency has unveiled a bold new global brand campaign for Culligan, the water filtration company that’s b...
What happens when chewy goes crunchy? According to DDB Chicago, the answer is an identity crisis—and they’re helping fans laugh (and scream) their way through it in the lat...
Leo Chicago has rolled out a fresh and witty new campaign for Visionworks, reframing how we think about eye care—not by taking it to the extremes, but by simplifying it.
P...
For the first time in decades, Master Lock is redefining its brand identity — and it's doing so with longtime creative agency partner Laughlin Constable. The launch of a bold...
Poise, the leading brand for light bladder leak protection, is taking on a critical gap in women’s healthcare with a new initiative focused on supporting perimenopausal and m...
In an industry where flashy promotions and "switch-to-save" deals reign supreme, UScellular is doing something refreshingly different: showing love to the customers who are alr...
Concert season is heating up—literally—and Dove is making sure fans stay fresh with its newest campaign, Hot Seats, a multicity scavenger hunt that rewards music lovers wit...
From building pixelated Golden Arches to constructing full-on restaurants block by block, Minecraft fans have been showing their love for McDonald’s inside the digital sandbo...
Miller Lite's turning 50, and it’s throwing a yearlong party to celebrate the beer that changed the game. What started in 1975 as a bold experiment in the then-unheard-of lig...
When a four-year-old Wisconsin boy dialed 911 to report his mother for "stealing" his ice cream, the internet had a field day. The story quickly went viral, making headlines ac...
