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Reel Chicago

Category: CREATIVE

DIYer Nick Offerman goes undercover for True Value
  • CREATIVE

DIYer Nick Offerman goes undercover for True Value

By Reel Chicago Jan 9, 2026
A new campaign from Laughlin Constable for True Value puts an undercover Nick Offerman (The Last of Us, Death By Lightning) at the center of a brand reset designed to meet mode...
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Leo Study finds America’s real crisis isn’t politics; it’s respect
  • CREATIVE

Leo Study finds America’s real crisis isn’t politics; it’s respect

By Reel Chicago Jan 5, 2026
A new study from Leo US suggests that what’s truly fracturing American society isn’t politics, economics, or ideology, but something far more personal: a growing lack of re...
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FCB claims top spot in One Club’s 2025 Global Creative Rankings
  • CREATIVE

FCB claims top spot in One Club’s 2025 Global Creative Rankings

By Reel Chicago Jan 3, 2026
As it enters its final year operating under the FCB agency brand, FCB closed out 2025 on a high note, once again topping The One Club for Creativity’s Global Creative Ranking...
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National Guard turns high school gyms into virtual crisis zones
  • CREATIVE

National Guard turns high school gyms into virtual crisis zones

By Reel Chicago Nov 17, 2025
With recruiting tougher than ever and most teens unaware that the Army National Guard is the frontline force in disaster response, Team DDB and TMA decided to stop explaini...
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Chew 5 Gum turns TikTok fan reactions into animation
  • CREATIVE

Chew 5 Gum turns TikTok fan reactions into animation

By Reel Chicago Nov 5, 2025
Mars Wrigley and Energy BBDO are bringing a new kind of sensory overload to social media, and they’re letting TikTok fans lead the charge. The latest chapter in the brand...
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Tillamook ends the Great Grilled Cheese Debate
  • CREATIVE

Tillamook ends the Great Grilled Cheese Debate

By Reel Chicago Nov 4, 2025
After years of internet arguments over whether butter or mayonnaise makes the best grilled cheese, Tillamook has finally settled the debate. Partnering with Leo Chicago and All...
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Citi x American Airlines launch two travel campaigns
  • CREATIVE

Citi x American Airlines launch two travel campaigns

By Reel Chicago Nov 3, 2025
Citi has unveiled two new campaigns with long-time partner American Airlines, signaling the next phase in their deepened collaboration and marking Citi’s return to in-airport...
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Jimmy John’s x Demi Lovato make Pickle Season official
  • CREATIVE

Jimmy John’s x Demi Lovato make Pickle Season official

By Reel Chicago Nov 3, 2025
Taking the comeback to pop-culture levels, Champaign-based Jimmy John’s has teamed up with Demi Lovato, a self-proclaimed pickle lover who famously named her dog “Pickles,"...
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Messy characters marvel at the versatility of Viva
  • CREATIVE

Messy characters marvel at the versatility of Viva

By Reel Chicago Oct 30, 2025
Viva Paper Towels is reintroducing itself with a new campaign that brings everyday messes to life — literally. Developed by FCB, the “Feel What Viva Cloth Can Do” campaig...
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Animals share wild thoughts about new 2026 Jeep Grand Cherokee
  • CREATIVE

Animals share wild thoughts about new 2026 Jeep Grand Cherokee

By Reel Chicago Oct 30, 2025
Jeep is taking a walk —well, driving —on the wild side for its latest campaign. The legendary off-road brand has released “Wild Thoughts,” a social-first marketing push...
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Iliza Shlesinger gets dirty in Jeep Grand Wagoneer reveal
  • CREATIVE

Iliza Shlesinger gets dirty in Jeep Grand Wagoneer reveal

By Reel Chicago Oct 23, 2025
The Jeep brand is turning up the humor, and maybe a little blush, with a new social media reveal starring comedian Iliza Shlesinger for the 2026 Jeep Grand Wagoneer. In the ...
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Giordano’s rolls Out Tavern-Style Pizza in new campaign from SCC
  • CREATIVE

Giordano’s rolls Out Tavern-Style Pizza in new campaign from SCC

By Reel Chicago Oct 21, 2025
Chicago’s iconic pizza brand Giordano’s is expanding its empire, this time beyond deep dish. The company has officially launched a new tavern-style pizza, celebrating the t...
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Ronald McDonald House launches “Family Stays” campaign
  • CREATIVE

Ronald McDonald House launches “Family Stays” campaign

By Reel Chicago Oct 16, 2025
Ronald McDonald House is reintroducing itself to the world with “Family Stays,” a new global campaign that puts real families and their words at the heart of the story. ...
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Cat’s Pride & Two by Four make odor… very hard to ignore
  • CREATIVE

Cat’s Pride & Two by Four make odor… very hard to ignore

By Reel Chicago Oct 7, 2025
Oversized cats, oversized laughs. Chicago’s Two by Four teams with Cat’s Pride on “Breathe Easy,” a storytelling-led campaign that literalizes the two worst parts of li...
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KFC introduces the big a** wet nap for its original Honey BBQ
  • CREATIVE

KFC introduces the big a** wet nap for its original Honey BBQ

By Reel Chicago Oct 6, 2025
KFC is in its comeback bag, and Chicago’s Highdive just dropped the sauciest flex yet: Original Honey BBQ is back starting Oct. 6, and the TV spot literally introduces a gian...
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Campbell’s Chunky, NFL stars crush cravings in new campaign
  • CREATIVE

Campbell’s Chunky, NFL stars crush cravings in new campaign

By Reel Chicago Sep 30, 2025
Campbell’s Chunky is taking direct aim at hunger with a new platform that treats the brand like a craveable meal, not just a soup. The integrated campaign, titled “Crush Yo...
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Metro by T-Mobile turns price cut into streetwear
  • CREATIVE

Metro by T-Mobile turns price cut into streetwear

By Reel Chicago Sep 30, 2025
Metro by T-Mobile wants a ten-dollar monthly discount to feel like culture, not math. The carrier’s new “Price Drop Drop” campaign, created by BarkleyOKRP, takes that sav...
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Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha
  • CREATIVE

Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha

By Reel Chicago Sep 26, 2025
The world may still never know. But it doesn’t hurt to ask again. Chicago-based Tootsie Roll Industries is bringing back one of candy’s most enduring mysteries with a remas...
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Charlie Sheen is Wild AF and so is his new non-alcoholic beer
  • CREATIVE

Charlie Sheen is Wild AF and so is his new non-alcoholic beer

By Reel Chicago Sep 26, 2025
Charlie Sheen is drinking beer but still retaining his sobriety. The actor has entered the non-alcoholic beer space with the launch of Wild AF, a brand he created with the Chic...
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Patrick Mahomes and Meghan Trainor team up with State Farm
  • CREATIVE

Patrick Mahomes and Meghan Trainor team up with State Farm

By Reel Chicago Sep 16, 2025
State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear:  in both f...
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