Utopic partners with KOVAL distillery for COVID-19 video

1+ While the novel coronavirus COVID-19 continues to have a damaging effect on Chicago and Illinois, post-production house Utopic has now partnered with Chicago local distillery, KOVAL, to create a video to promote the company’s response to the health. As soon as the Alcohol and Tobacco Tax and Trade Bureau (TTB) removed restrictions for Chicago distilleries, … Continue reading “Utopic partners with KOVAL distillery for COVID-19 video”

Utopic elicits love for McDonald’s in two new spots

8+ Great performances, top cinematography, and A-list director Morten Tyldum elevate the brand without mentioning a hamburger Utopic helped McDonald’s tell a pair of inspirational tales through two new 30-second spots created by Purple Strategies and shot by Rogue Producer. Moving eloquently through career montages of two fictional employees, Maria Ramirez and Helping Hand celebrate … Continue reading “Utopic elicits love for McDonald’s in two new spots”

Cutters, Mill, Optimus, Utopic among AICE Shortlisters

7+ Rachelle Madden, VP, Post Production and Digital Production Affairs for AICP, has announced the Shortlist for this year’s AICE Awards for post production excellence. “Our 2018 Shortlist is the result of hours of work by our judges,” says Madden. “We want to thank them all for their contributions and also salute all the editors … Continue reading “Cutters, Mill, Optimus, Utopic among AICE Shortlisters”

Utopic collecting for Puerto Rico

3+ The results of Hurricane Maria in Puerto Rico have been devastating to say the least. And the response of the current administration to the island, which is home to 3.4 million Americans, has been ridiculously lax as well. Tuesday, the Trump administration even denied a request from several members of Congress to waive shipping … Continue reading “Utopic collecting for Puerto Rico”

Utopic aggressively poised with new production division

On the crest of Utopic’s second year anniversary in December, partners editors Jan Maitland and Tim Kloehn, and executive producer Michael Antonucci have succeeded in evolving their company into the full-service model they had envisioned from the beginning.

Calling itself “integrated” (“It’s our mantra,” says Antonucci), Utopic offers a range of visual media services: post, print, mobile, web, interactive, audio – and now production.

Utopic opens production side with director LaBellarte

With the signing of director Michael LaBellarte for its new production division, Utopic now has everything it needs under one roof to affirm itself as a full-service hybrid media company. 

“With the addition of Michael, we’ve rounded out our integrated content, production, post and all things web,” says Utopic’s executive producer/partner Michael Antonucci, who is also in charge of the company’s new production division.

Utopic hybrid digital shop bows

The partners of Chicago’s first hybrid digital media company, Utopic, officially opening for business Jan. 4 in River West, are perched on the crest of the first major transformation of the visual media industry in a decade.

“There’s a fantastic growth opportunity for hybrid models on the vendor side that leverage assets across different media,” notes Michael Antonucci, VP/executive producer.

2020 in Review: Top Chicago advertising campaigns

2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Top Chicago advertising campaigns”

BTS: Miller, Lewandowski on new UCM spot

4+ Last Friday, a brave and emotional new spot for the University of Chicago Medicine broke on regional TV. Crafted by independent, digitally driven, creative agency Schafer Condon Carter, the minute-long spot, directed by Sandro Miller, powerfully captures the raw emotions that patients and families feel when confronted with a life-threatening diagnosis. Titled ‘Not Fair,’ … Continue reading “BTS: Miller, Lewandowski on new UCM spot”

Gov Pritzker and OKRP launch $5 M awareness campaign

1+ Governor JB Pritzker and OKRP launched a new $5 million awareness campaign today to encourage Illinois residents to wear a face covering every time they’re in public — because it only works if you wear it. Following the data-driven approach that has guided Illinois’ coronavirus response, the campaign uses local information to advertise on … Continue reading “Gov Pritzker and OKRP launch $5 M awareness campaign”