FCB: New brand campaign encourages people get out and grab Groupon

Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. “Grab Life by the Groupon” was developed in partnership with FCB and showcases the brand as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and … Continue reading “FCB: New brand campaign encourages people get out and grab Groupon”

Haddish to Groupon users: “Let’s get weird” for V-Day

In keeping with the attitude that made her a favorite among Super Bowl viewers, Girls Trip star Tiffany Haddish combines firm advice with genuine enthusiasm in a new Groupon Valentine’s Day spot by Chicago-based O’Keefe Reinhard & Paul (OKRP). Titled, Date Night, the commercial features the sassy spokesperson iterating a list of romantic gift ideas … Continue reading “Haddish to Groupon users: “Let’s get weird” for V-Day”

OKRP unveils Tiffany Haddish / Groupon Super Bowl spot

O’Keefe Reinhard & Paul (OKRP) capitalized on the timeless hilarity of a football-to-the-groin in Who Wouldn’t, a Groupon commercial set to air during the fourth quarter of Super Bowl LII next Sunday. Featuring Girls Trip star Tiffany Haddish, the 30-second spot reinforces Groupon’s commitment to neighborhood businesses by dealing a forceful pigskin rebuke to a … Continue reading “OKRP unveils Tiffany Haddish / Groupon Super Bowl spot”

Groupon uses classic song to add fun to holiday spot

The classic Neapolitan favorite, “Funiculi, Funicula” is not what you’d expect to hear on a holiday campaign, but it’s remarkably effective as the musical sound track for Chicago-based Groupon’s first holiday campaign via agency O’Keefe Reinhard & Paul (OKRP).

The idea for using the rollicking song came from agency CCO Matt Reinhard, the campaign’s creative leader. (The song was written in 1880 to commemorate the opening of the first funicular — cable railroad — on Mt. Vesuvius).

Groupon’s first in-house ads disappointingly mundane

A major moment of reckoning is coming for Chicago’s very own tech darling (at least for now). Yes, we refer to Groupon, the online discount coupon company founded by former Northwestern University music student Andrew Mason. 

Groupon is about to go public with its first stock offering on Nov. 4.

That IPO is happening, however, as serious questions about the discount coupon company and its long-term viability loom larger with each passing day.

Explore produces direct-to-brand creative for ‘We Can Help’

Creative production company Explore recently produced a commercial campaign for 1st Source Bank which aired during the 2021 Olympic Games, broadcast on the NBC network from Tokyo, Japan.  The spots were unique because they were contracted directly between the production company and the brand, but still exhibited an agency-level feel from both messaging, creativity, and … Continue reading “Explore produces direct-to-brand creative for ‘We Can Help’”

Andrea Siqueira and Andrew Lincoln join FCB as Executive Creative Directors

FCB today announced that Andrea Siqueira and Andrew Lincoln (not The Walking Dead’s Andrew Lincoln) have joined the agency as SVPs, Executive Creative Directors (ECDs). As ECDs, Siqueira and Lincoln will report directly to FCB Chicago Chief Creative Officer Andrés Ordóñez. Siqueira will oversee creative work for Kimberly-Clark’s Family Care portfolio including the Cottonelle and … Continue reading “Andrea Siqueira and Andrew Lincoln join FCB as Executive Creative Directors”

Cutters, Flavor help bring Distillery Project’s Meijer campaign to life

In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching ‘Stop & Go’, a 15-second spot that shows the many options to traipsing through crowded, potentially germ-incubating, retail environments.  ‘Stop and Go’ takes place in a Meijer’s parking lot. A … Continue reading “Cutters, Flavor help bring Distillery Project’s Meijer campaign to life”

Cut+Run promotes Brian Mulvey to Senior Producer

Cut+Run’s Brian Mulvey has been promoted to Senior Producer. Known by friends, colleagues, and clients for his generosity of spirit and unflappable work ethic, Brian has produced notable projects spanning many genres, from comedy spots to music videos, feature films, and commercials. Among them, spots for Geico, Sling TV, the Grammys, and the 2020 Super … Continue reading “Cut+Run promotes Brian Mulvey to Senior Producer”

Havas bolsters data-driven creative leadership

Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas Helia, a digital agency that uses data to create optimized customer experiences, as managing director. In addition, … Continue reading “Havas bolsters data-driven creative leadership”

OKRP hires Aubrey Walker as Group Creative Director

Veteran agency copywriter and creative leader Aubrey Walker is joining O’Keefe Reinhard & Paul as a Group Creative Director. Walker has previously worked at such agencies as Leo Burnett, Carol H. Williams, Matlock, Burrell, The TRUE Agency, Globalhue, commonground, GMR, MKTG and FCBX before starting his own independent freelance consultancy. Walker’s initial focus includes leading … Continue reading “OKRP hires Aubrey Walker as Group Creative Director”

OKRP launches #312Soul for Black History Month

Chicago agency O’Keefe Reinhard & Paul has officially launched #312Soul, a four-week, four-part multimedia online showcase promoting Chicago’s Black Music History from 1955 through 1990. Featuring original video essays, interviews, playlists, artifacts and more, #312Soul will continue throughout February to celebrate Black History Month and also reinforce 2020 as the Year of Chicago Music. ALSO … Continue reading “OKRP launches #312Soul for Black History Month”

Periscope appoints Edwin Polanco Chief Engineer

“There is great camaraderie and shared purpose at this facility” Edwin Polanco Post-production IT specialist Edwin Polanco has joined Periscope Post & Audio, Hollywood, as its chief engineer. Polanco will set engineering policies, oversee technical operations and lead technology planning. He will also manage the engineering aspects of the facility’s ongoing buildout. “Edwin brings deep … Continue reading “Periscope appoints Edwin Polanco Chief Engineer”

OKRP promotes four staff in Chicago

Fast-growing independent agency O’Keefe Reinhard & Paul also adds new finance head Fast-growing independent creative agency O’Keefe Reinhard & Paul has elevated four senior employees to new expanded roles as it deepens the ranks of its leadership. Rahul Roy will take on the new role of Chief Operating Officer at OKRP where he will have … Continue reading “OKRP promotes four staff in Chicago”

OKRP helps Ace tout in-store pickup & delivery

A new spot reinforces campaign to differentiate the store’s national footprint Just as Amazon’s Prime Day launches, Ace Hardware is amping up its support for its recently announced e-commerce delivery service in a new advertising campaign from O’Keefe Reinhard & Paul appearing on national television, online video, dynamic digital and paid social. A new :15 … Continue reading “OKRP helps Ace tout in-store pickup & delivery”

Rich Ellis to lead sales at Periscope, Hollywood

Ellis will drive sales for the Audio & Post company’s all-new, 22,000 sq ft facility Chicago-headquartered Periscope Post & Audio has appointed Rich Ellis as Executive Sales Manager at its recently-opened facility in Hollywood. A highly-regarded industry veteran with more than two decades of experience, Ellis will drive sales for the all-new, 22,000 square foot … Continue reading “Rich Ellis to lead sales at Periscope, Hollywood”

Almost Gold shines with major expansion

Chicago-based production studio celebrates five years of creativity Design-driven production studio Almost Gold is excited to unveil a major expansion of both environment and talent. In addition to production, animation, and motion graphics capabilities, Almost Gold now offers editorial, color, finish, VO recording, and audio mix in its newly completed East Wing. The expansion comes … Continue reading “Almost Gold shines with major expansion”

OKRP puts Illinois ‘Up For Amazing’ in new campaign

The state’s new agency of record tempts visitors with the allure of ‘fascinating possibilities’ Chicago-based O’Keefe Reinhard & Paul captured the wonder and awe of traveling in a new campaign for the Illinois Office of Tourism. Enhancing the state’s long-time Are you Up for Amazing? concept with a focus on ‘Amazing,’ the multi-channel campaign opens … Continue reading “OKRP puts Illinois ‘Up For Amazing’ in new campaign”

Creative team Sarah Uchison, Emily Walton join OKRP

The former We Are Unlimited duo that flipped McDonald’s arches upside down will handle Chili’s and other accounts Fast-growing agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new Associate Creative Directors, Sarah Uchison and Emily Walton, who are joining the agency as partners from We Are Unlimited. … Continue reading “Creative team Sarah Uchison, Emily Walton join OKRP”

The year’s biggest posts about commercials

Chicago excels at beer, insurance, sea creatures, pickup trucks, romance, and sweet-smelling toilet bowls Outside the realm of direct advertising, the technique for measuring the success of a commercial can be somewhat fuzzy. Using a digital yardstick that combines Google analytics, social media engagement, and our thumbs-up button, we’ve determined the most widely acclaimed spots … Continue reading “The year’s biggest posts about commercials”

OKRP helps Illinois Lotto go for the heart

New seven-week, multi-platform campaign showcases the emotion of turning Lottery tickets into holiday gifts (Chicago — Nov. 14, 2018) Illinois Lottery advertising agency O’Keefe Reinhard & Paul partnered with Camelot Illinois, the Lottery’s private management company, to create a holiday marketing campaign that focuses on the joy of thoughtful giving. The seven-week campaign brings to … Continue reading “OKRP helps Illinois Lotto go for the heart”

OKRP launches new Home Chef campaign

Humorous and informative spots celebrate everyday people who become “Heroes of the Kitchen” with help from the meal kit company (Chicago — 15 October 2018) O’Keefe Reinhard & Paul cooked up a new Home Chef advertising campaign that distinguishes the meal kit company as the solution for chefs of all cooking abilities. Profiling everyday people … Continue reading “OKRP launches new Home Chef campaign”

‘Office’ star trolls in OKRP’s latest for IL Lottery

Leslie David Baker plays a grumpy genie who sternly informs lotto players, “You can’t wish for multiple wishes” Leslie David Baker — who made fans of The Office laugh with his trolling of Michael Scott for eight seasons as Stanley Hudson — now has a new target for his grumpy, eye-rolling expressions: The Illinois Lottery. … Continue reading “‘Office’ star trolls in OKRP’s latest for IL Lottery”

OKRP welcomes new creative team

  Agency adds nine creatives across several clients and disciplines       (Chicago — 20 July 2018) – OKRP is expanding its creative department with the addition of nine new employees including two Creative Directors, four ACD’s, a senior AD, a digital visual designer and a designer with individuals coming from such agencies as … Continue reading “OKRP welcomes new creative team”

Chili’s names O’Keefe Reinhard & Paul Agency of Record

(Chicago — 4 May 2018) Chili’s Grill & Bar, a leading casual dining restaurant brand owned by Brinker International, Inc. (NYSE:EAT), has named O’Keefe Reinhard & Paul its agency of record. The move follows the success of recent marketing initiatives launched by Chili’s and solidifies their relationship with OKRP, which started on a project basis … Continue reading “Chili’s names O’Keefe Reinhard & Paul Agency of Record”

Explore Media names Seth Deahl Executive Producer

Deahl brings 15 years of experience producing commercials to leadership role as company expands Chicago offices Explore Media, a full-service HD video production company focused on creating commercials and digital content, is thrilled to announce that Seth Deahl has been named Executive Producer. Deahl brings over 14 years of successful experience producing acclaimed commercial productions … Continue reading “Explore Media names Seth Deahl Executive Producer”

“A-List” Burrell, Russell Stover, Zapwater, box office

Burrell among Chicago shops on Ad Age’s annual A-list While some were out shopping for mattresses or watching Marvel’s Black Panther for a third time on President’s Day, Ad Age dropped its annual “A-List” issue of the best agencies, and some Chicago shops made the list. We’re not surprised. We’ve been covering them all year. … Continue reading ““A-List” Burrell, Russell Stover, Zapwater, box office”

Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2

Motion PR & AgencyMSI merge to form Motion Move over new agency Merge, there is another merger happening between two agencies. Yesterday, Chicago-based public relations and digital firm Motion PR announced its merger with AgencyMSI, the 57-year-old, integrated communications agency. Effective immediately, the two companies come together as Motion. According to the landing page on … Continue reading “Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2”

SAG-AFTRA’s renovated KMRC now ready for use

SAG-AFTRA members’ home-away-from-home, its place to work, record, rehearse, audition and connect — the 15-year old Kaufherr Members Resource Center (KMRC) — has reopened after a month of updating and renovation.

The renovation covered the installation of a new, 6×8-ft. sound recording booth, from Whisper Room Sound Booths, and the upgraded Fern Persons’ 10×15-ft. video suite, with all-new lighting, camera and backdrops for members to use to market their talents and enhance their skills.

The talent union membership is estimated at more than 5,000.

SCC’s PSA campaign reminds about disaster preparation

SEPTEMBER IS NATIONAL PREPAREDNESS MONTH and it kicked off with Schafer Condon Carter (SCC), The Ad Council and FEMA’s Ready Campaign of PSAs and online videos that help families to be prepared before emergencies like earthquakes, tornadoes and hurricanes occur.

This is the second year SCC has been involved with the Ready Campaign, advancing its 2015-produced 30-second “Don’t Wait Communicate” spot from traditional media to social media outlets.

Producers Elise and Gregg Jaffe: ?We survived!’

Elise and Gregg Jaffe were all grins as 75 friends, family, vendors, freelancers, and clients celebrated their Chicago-based Big Teeth Productions’ five-year anniversary as a one-stop production shop.

The husband-wife duo described their momentous occasion with one simple word ? surviving. “We’ve scraped and clawed and come out alive,” says Elise Jaffe. “We’re really proud.”

Big Teeth Productions (BTP) landed its first “real” Twitter job with deal-of-the-day Chicago phenom, Groupon, last year.

Chicago’s tech industry gets mayoral boost

Chicago’s technology industry got a big boost recently when Mayor Daley announced the formation of the Mayor’s Committee on Technology Infrastructure consisting of 20 respected Chicago tech leaders.

They offer specific suggestions on how to meet the explosive and unique space needs of the technology industry for the next generation of tech-based companies and entrepreneurs, the mayor said.

“The fast-growing technology field is an essential part of our plan to make Chicago the most competitive destination in the world for new businesses and new jobs,” Daley said.