FCB today announced that Andrea Siqueira and Andrew Lincoln (not The Walking Dead’s Andrew Lincoln) have joined the agency as SVPs, Executive Creative Directors (ECDs).
As ECDs, Siqueira and Lincoln will report directly to FCB Chicago Chief Creative Officer Andrés Ordóñez. Siqueira will oversee creative work for Kimberly-Clark’s Family Care portfolio including the Cottonelle and Kleenex brands. Lincoln will oversee creative work for Groupon and Cox Communications.
“Surround yourself with people better than you, who challenge you, push you and motivate you,” said Ordóñez. “That is what I see in Andrea and Andrew. Two incredibly talented individuals who already share our Never Finished mentality. We can’t wait to see what we will accomplish together. Brave together.”
Siqueira joins FCB after three years at BETC HAVAS São Paulo, where she was named Best Brazilian Creative of 2019 and one of the country’s “ad stars.” During her time at BETC HAVAS São Paulo, Siqueira was responsible for leading multiple groundbreaking campaigns such as Hershey’s “HerShe,” PUMA’s “The 9’58 Biography Book” and “#eKingPelé,” Citröen’s “A Hundred Years Scarves Collection” and PepsiCo eQlibri’s “Sorority Packs.”
“It’s a privilege and a responsibility to join FCB Chicago, the winning agency that helped FCB become Network of the Year at Cannes,” said Siqueira. “I’m excited to continue this momentum by working closely with Andrés Ordóñez, Kelly Graves and Susan Credle, in addition to all of the great talent across FCB offices.”
Lincoln is an industry veteran, spending time at top agencies – including FCB – and working across many industries and brands. He helped create the Cannes Lions Titanium Grand Prix-winning Emoji Ordering technology and helped Domino’s Pizza with its digital transformation. Lincoln also brings his entrepreneurial experience co-founding an independent agency recognized as Ad Age’s Small Agency of the Year honoree, WorkInProgress.
He’s been recognized with top industry accolades, including Forbes’ “30 Most Creative People Under 30” and Ad Age’s “40 Under 40” in 2020.
“I wanted to come back to FCB because of the agency’s big commitment to push creativity, and all the aspects it touches,” said Lincoln. “I feel love and respect for the teams’ self-aware and honest look at themselves, and how the agency continuously evolves as a company for the work and our clients. I am excited to be part of a culture that puts passion into action, not just promises, and I look forward to seeing where this mindset can lead our teams.”
Siqueira and Lincoln’s appointments follow on the heels of a record-breaking year for the agency. FCB was recently named 2020/2021 “Network of the Year” at Cannes Lions, accumulating an amazing 80 Lions, consisting of two Titanium, five Grands Prix, 15 Gold, 26 Silver and 32 Bronze.