In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching ‘Stop & Go’, a 15-second spot that shows the many options to traipsing through crowded, potentially germ-incubating, retail environments.
‘Stop and Go’ takes place in a Meijer’s parking lot. A nervous dad sits in the passenger seat as his teenage son practices driving and parking herky-jerky style. “Sometimes you need to spend more time in the car,” the announcer notes as dad picks up his phone and types something.
The ad, directed by Reform School’s Evan Silver, is promoting Meijer’s digital shopping app, which allows people to preorder and arrange curbside pickup. “Practice free pickup,” the announcer continues as a store worker responds to dad’s message and loads grocery bags into the hatchback. “Just order ahead in the Meijer app.” Meanwhile, dad continues to tighten up – he’s clutching a carton of eggs – as his boy attempts to navigate his way out of the parking spot.
During a time when essentials became scarce, and shopping became worrisome for some, Meijer doubled down on its commitment to deliver groceries and staples right to customer’s homes and cars.
This is the second spot in the series after “Windows Down.”
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“Stop and Go” began airing on August 1 in six Midwestern states. It is part of a four 15-second broadcast TV package and part of a larger, year-long campaign for Meijer to promote its free pickup service.
CREDITS:
AGENCY: The Distillery Project
- CCO : John Condon
- CD : Kristi Neitzel
- CD : Phil Jungmann
- ASSOCIATE PRODUCER : Annabelle Kline
- HEAD OF PRODUCTION : Nik Traxler
- HEAD OF OPERATIONS : Kim Tanner
- SENIOR BUSINESS AFFAIRS MANAGER : Bonnie Kalaf
PRODUCTION COMPANY: Reform School
- DIRECTOR : Evan Silver
- LINE PRODUCER : Ryan Ennis
- DIRECTOR OF PHOTOGRAPHY : Evan Silver
- AD : Kevin Brady
- CASTING : ASG Casting
- PRODUCTION DESIGNER : Arne Knudsen
POST PRODUCTION OFFLINE EDITORIAL: Cutters Chicago
POST PRODUCTION ONLINE / COLOR: Flavor Chicago
- EDITOR: Marian Oliver
- HEAD OF PRODUCTION: Patrick Casey
- COLORIST: Chris Elliot
- POST / COLOR PRODUCER : Bruce Rindler
SOUND DESIGN COMPANY: Margarita Mix Santa Monica
- SOUND DESIGNER / ENGINEER: Nathan Dubin
- OPERATIONS MANAGER: Brian Frank
- EXECUTIVE PRODUCERS: Whitney Morris & Paula Arnett
