Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them.
“Grab Life by the Groupon” was developed in partnership with FCB and showcases the brand as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and removing repeat purchase restrictions to give consumers the value, selection and convenience they want from a local experiences marketplace.
With the recent launch of a new, personalized user experience that brings the new inventory front and center, Groupon is releasing a new campaign to drive consumer engagement and make the brand synonymous with local experiences.
For the first time since 2019, the brand is returning to TV with a 30-second spot titled “Grab Life” asking people to choose whether to accept life as it is or grab life like their life depends on it. “Grab a drumstick, grab a paintbrush, grab a concert, grab a back wax, grab anything, everything, that laser thing, hands of America grab the Groupon app and grab life by the Groupon,” says the narrator of the ad. Watch below:
“We’re thrilled to partner with Groupon to evolve their brand identity with consumers and merchants and drive engagement through bold and adventurous activations and storytelling,” said Andrés Ordóñez, Chief Creative Officer of FCB Chicago. “We can’t wait to show the world how experiences define who we are and help us live our best life.”
“Grab Life by the Groupon” is the first campaign from the agency for Groupon and since its historic showing at Cannes Lions, where FCB won the coveted “Network of the Year” title and took home an unprecedented five Grands Prix, including two Titanium honors.
“This is a zeitgeist moment for Groupon — coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that.” said Chief Marketing Officer Jill Balis. “Grab Life showcases what we’ve been doing over the past year to improve our inventory and modernize the customer and merchant experiences. We’re excited to show off this work and help people explore the thousands of fun and affordable experiences available in their local communities.”
The campaign officially debuts in the United States next week and will launch in select international markets later this year.