The International ANDY Awards has unveiled this year’s winners and for the first time an independent creative agency, Canada’s Rethink, received the competition’s highest honor, a GRANDY, for its work for Kraft Heinz Canada. The best in show kudo–which shines a light on the power of the idea and the execution of craft–was bestowed upon … Continue reading “Leo Burnett Chicago and FCB Chicago among wins at ANDY Awards”
COX Communications teams up with FCB Chicago and Picture North to show how technology can provide new ways of connecting. What does a hug mean? During the COVID-19 pandemic, the way people think about hugs has drastically changed. As lockdowns have come and gone, there has been a collective strain on relationships, forcing citizens across … Continue reading “COX + Picture North + FCB Chicago sending hugs in new campaign”
Marketing Resources, Inc. and FCB Chicago have won the Gold 2021 PRO Award for Best Vehicle-Based Campaign and the Silver PRO Award for Best Post-COVID Era Campaign for their work on the Blue Bunny ‘Summer of Funlightenment’ campaign. Marketing Resources, Inc., FCB Chicago, and all the amazing partners on the project teamed up to bringing … Continue reading “FCB Chicago wins Pro Award for Blue Bunny Summer Of Funlightenment”
FCB Chicago received eight One Show Gold Pencils this year. They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, … Continue reading “One Show: FCB Chicago wins eight Gold Pencils”
FCB Chicago reportedly went through a round of layoffs last week, impacting approximately 5% of employees. According to AgencySpy who reported the moves, a spokesman for the agency issued a statement to Reel Chicago, “Due to changing scopes of work for a few clients impacted heavily by Covid-19 in our Chicago office, our team there … Continue reading “FCB Chicago reportedly lays off 5% of staff”
FCB today announced major staff updates, promoting three key leaders within the Chicago office. Fernando Espejel has been named Chief Technology Officer (CTO), while Michelle Stoessel has been appointed Chief Financial Officer (CFO). In addition, Eric Chun has been promoted to EVP, Managing Director of Strategic Analytics. The leadership updates come on the heels of … Continue reading “FCB Chicago elevates key leaders”
Jack Daniel’s spot encourages whiskey drinkers to enjoy sweet new flavor with bold confidence FCB Chicago helped launch Tennessee Apple with a rocking trip through infinity. According to an agency press release, the sweet new Jack Daniel’s variety garnered an “overwhelmingly positive” reception when it landed on shelves around the nation earlier this month. Moving … Continue reading “FCB Chicago sends Tennessee Apple through infinity”
Former BBDO leader brings big global brand ideas to life through innovation FCB today announced that Andrés Ordóñez has been brought on board as Chief Creative Officer of FCB Chicago, joining President Michael Fassnacht in leading the agency. Ordóñez will also work closely with Global Chief Creative Officer Susan Credle and join FCB’s Global Creative … Continue reading “Ordóñez joins FCB Chicago as Chief Creative Officer”
The Wind City agency celebrated the planet with a creative call to action for hundreds of guests FCB Chicago celebrated World Environment Day with a sensational poetry reading at Café Brauer on June 5. Combining selections from Here: Poems for the Planet with a multimedia performance by Clark Street Bridge, the verse, music, and … Continue reading “World Environment Day with FCB Chicago”
Windy City office’s four Lions add to the Network’s eleven and counting at the Fest so far The FCB Network is off to an excellent start on day one of this year’s Cannes Lions International Festival of Creativity. To date, FCB has had a strong showing, being awarded eleven Lions: five Gold, two Silver, and … Continue reading “FCB Chicago scores huge first day at Cannes”
The agency’s latest effort to make the world safer is an 853-page educational book and political action website FCB Chicago and the Illinois Council Against Handgun Violence (ICHV) unveiled The Gun Violence History Book during a celebration at St. James Plaza on Tuesday afternoon. Besides outlining 228 years of gun violence history in America, the … Continue reading “FCB Chicago helps IL organization stop a bullet”
New executive creative director has been recognized as one of the most creative women in advertising Congratulations are in order for FCB Chicago’s Lisa Bright. The agency announced she has been promoted to EVP, ECD. In this role, she will continue to report to FCB Chicago’s chief creative officer Liz Taylor, while overseeing all creative … Continue reading “FCB Chicago promotes Lisa Bright to EVP, ECD”
A new integrated campaign addresses the nether regions with frank, informative, and delightful moxie FCB Chicago and Cottonelle get to the bottom of a sensitive issue with downtherecare, a new campaign that launched this week. Highlighting the moments when toilet paper and flushable wipes are consequential to moments that matter, the campaign delivers advertising and … Continue reading “FCB Chicago goes “down there” for Cottonelle”
FCB Chicago’s award-winning short film for the Clark Street Bridge School of Writing, Looking Back, is an inspirational trip into creativity. With galactic visuals and sparse music, it compares the Voyager II space probe’s exit from our solar system to a child’s first day at school: both craft and student turn around for one last … Continue reading “The celestial inspiration of FCB Chicago’s “Looking Back””
And there it is — the headline I’ve been waiting to write forever. The new “Reel Ad of the Week” goes to FCB Chicago for their very funny Liquid Plumr spot titled, “There’s a Plumr in all of us.”
Set to the finger popping tune of Rosemary Clooney’s, Too Marvelous for Words, we watch various folks ranging from a cute old couple swimming to a bowler and firefighter, all doing their thing… while displaying a little plumber’s crack!
FCB veteran Jon Flannery returns to FCB Chicago on Oct. 1 as EVP/executive creative director, after leading FCB Toronto for two years – and marking the first appointee of Liz Taylor, the agency’s new CCO.
“We feel very lucky to have Jon back in Chicago,” said Taylor. “He’s a culture builder, a creative talent and the kind of leader that brings out the best in everyone. He will continue to raise the bar and make us all better.”
Award-winning Liz Taylor moves from global executive creative director at Ogilvy & Mather Chicago to become FCB Chicago’s chief creative officer on Sept. 15, replacing Todd Tilford, who remains with the agency, and joins FCB global CCO Susan Credle at the top of the Interpublic-owned agency.
Taylor will partner with CEO/President Michael Fassnacht to lead the 750-person shop and work on such accounts as Fiat and Clorox, newly won this year, Radio Flyer, digital work for Humana and others.
FCB CHICAGO’S NEW EVP/ECD is Susan Treacy, with more than 20 years of agency creative experience, who moved over from six years as Leo Burnett’s EVP/CD, where she oversaw a suite of P&G brands including the two-time Cannes-winning “Mean Stinks” platform for Secret Deodorant.
FCB today announced that “strategic powerhouse” Mollie Partesotti has been named Chief Strategy Officer (CSO) of Chicago. As the CSO, Partesotti will partner with FCB Chicago President Kelly Graves and Chief Creative Officer Andrés Ordóñez to evolve the agency’s strategic offering, deliver innovative and timeless ideas for clients across all disciplines, and cultivate a dynamic … Continue reading “FCB appoints Mollie Partesotti as Chief Strategy Officer of Chicago”
The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller Lite and Coors Light respectively. Burnett The Chicago office took home an Idea Andy for their work on Country Time Lemonade’s Littlest Bailout. , which … Continue reading “Burnett, DDB, FCB represent Chicago at Andy Awards”
This week, FCB and the City of Chicago launched an initiative to greatly increase local participation in the upcoming presidential election. FCB, in partnership with the City of Chicago, transformed plywood boards that covered Chicago storefronts during protests into voting booths to encourage voter registrations and participation in this year’s election. People are urged to … Continue reading “Chicago, FCB make voting easier than ever”
The dark harbinger delivers antique scrolls announcing an event with “Game of Thrones” author George RR Martin FCB Chicago captured an airborne fantasy to help the Chicago Humanities Festival spread the word about its October 11 event, An Evening with George R. R. Martin. To advertise the engagement with the legendary Game of Thrones author, … Continue reading “FCB captures raven for Chicago Humanities Festival”
Amazon CEO Jeff Bezos is a “Trekkie.” Who knew? And he’s a rabid fanboy at that, having gone as far as to make a cameo as an alien Starfleet officer in the JJ Abrams-helmed Paramount film, Star Trek Beyond. Soooo what’s a city to do when they are among the 20 finalist cities trying to … Continue reading “FCB, Shatner ask Amazon to boldly go to Chicago”
(Cannes, France — 22 June 2017) FCB took home three more Silver Lions and two Bronze on the third night of the Cannes Lions festival. There were five award ceremonies held in – Entertainment, Entertainment for Music, Design, Media and Product Design.
“CHICAGO’S COOLEST OFFICES” is Crain’s Chicago Business’ annual effort to bring forth the best places to work, among the workplaces nominated by hundreds of enthusiastic, satisfied employee.
FCB was the agency choice of Choose Chicago, the city’s tourism arm, to promote the city as a tourist destination throughout the world. Starcom USA will handle media planning.
FCB topped other finalists Leo Burnett and Magnani for the estimated $3 to $4 million account, which doesn’t include the invaluable prestige associated with business.
Draftfcb has laid off the largest number of employee at one time with its cut of 10% of the Chicago workforce, or 100 jobs out of the agency’s estimated 1,000 employees. The jobs were cut across the board, at all functions and levels.
The layoffs were not unexpected in the aftermath of Draftfcb losing the $1 billion SC Johnson business after 60 years, although the cuts came quickly. Less than three weeks ago, SC Johnson officially announced the account switch to Ogilvy & Mather and Energy BBDO.
You can’t control everything life throws at you: a sneeze in a crowded elevator, a nosebleed or a lipstick smudge. We treat vulnerable moments as if they’re something to fix, but what if we flip our mindset? These moments are a natural part of life and Kleenex wants to display them on a larger-than-life scale to … Continue reading “Kleenex and FCB launch 3D billboard in New York’s Times Square “
Area 23 New York leads the way with the most finalists entries in The One Show 2022, followed closely by Leo Burnett Chicago. All finalists will win either Gold, Silver or Bronze Pencils or Merits, to be announced on May 19 during Creative Week 2022. Area 23 New York has 48 finalists entries, including 13 … Continue reading “Leo Burnett Chicago takes second place finalists tally for The One Show”
Chicago Fire pics and promo for a new episode titled What’s Inside You. The episode will air Wednesday at 8 PM CST on NBC. Here’s the official information that NBC has made available for Wednesday’s episode: Firehouse 51 must band together when one of their own is taken hostage. Below are set pics that NBC has put together for … Continue reading “Chicago Fire: New episode this week, pics & promo for What’s Inside You”
UNAIDS and FCB’s India and Chicago offices have partnered to launch “Unbox Me,” an initiative aimed at raising awareness for the rights of transgender children by empowering them to stop hiding their identities and embrace their true selves. Part of the #SeeMeAsIAm campaign, “Unbox Me” is the latest collaborative effort from UNAIDS and FCB, whose … Continue reading “UNAIDS and FCB launch Unbox Me highlighting the rights of trans children”
Let’s talk trash. Face it, trash bags are boring. They are made to hold our garbage, not our attention. In fact, we usually hide them — in a can, under the sink. But what if that perception changed? What if people saw their trash bag as an affordable indulgence that is as unique as they are? … Continue reading “Glad and FCB launch a trash bag for those living the extra life”
Canon, in partnership with FCB and its experiential practice FCBX have teamed up with Joseph Gordon-Levitt to debut Canon’s latest hybrid work system AMLOS (Activate My Line of Sight) via a virtual, real-time writers’ room at CES, the annual trade show organized by the Consumer Technology Association which was held January 5-8 at the Las … Continue reading “FCBX and Joseph Gordon-Levitt collaborate with Canon at CES”
11 Dollar Bill, continuing to grow its leadership team, has appointed René Steinkellner as Executive Producer at its Chicago studio. Steinkellner, who served as Executive Producer at FCB, Lord+Thomas, Chicago, for 12 years, will lead post-production, business development and client relations. Steinkellner knows 11 Dollar Bill well, having worked with the studio on several recent … Continue reading “11 Dollar Bill adds René Steinkellner as Executive Producer in Chicago”
Tariq Hassan has been hired as USA’s Chief Marketing and Digital Customer Experience Officer for McDonald’s USA. Although his career has taken him around the world with stops in a number of cities, Chicago holds a special place in his heart. Here’s five things to know about McDonald’s USA’s incoming Chief Marketing and Digital Customer … Continue reading “Tariq Hassan returns to Chicago as Chief Marketing Officer at McDonald’s”
FCB today announced that Andrea Siqueira and Andrew Lincoln (not The Walking Dead’s Andrew Lincoln) have joined the agency as SVPs, Executive Creative Directors (ECDs). As ECDs, Siqueira and Lincoln will report directly to FCB Chicago Chief Creative Officer Andrés Ordóñez. Siqueira will oversee creative work for Kimberly-Clark’s Family Care portfolio including the Cottonelle and … Continue reading “Andrea Siqueira and Andrew Lincoln join FCB as Executive Creative Directors”
Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. “Grab Life by the Groupon” was developed in partnership with FCB and showcases the brand as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and … Continue reading “FCB: New brand campaign encourages people get out and grab Groupon”
The 2021 AICP Next and Post Awards debuted virtually this week in New York during AICP week, recognizing creative excellence in new and emerging media. Chicago post-houses and agencies did take home wins during the ceremonies. Utopic The post-house had a big win last night at the AICP Post Awards. Craig Lewandowski was honored with a win … Continue reading “AICP: Utopic, DDB, Cutters, Highdive rep Chicago in Next and Post Awards”
The Chicago film community is sadden by the loss of film pioneer Jeff Marpé, executive producer, director and founder of Line 9 Productions who passed away suddenly on July 14th. Jeff’s sudden passing came as a shock to his family, son Breydon age 23, daughter Kali age 20, and ex-wife Rose who said that Jeff had … Continue reading “Chicago film community mourns loss of Jeff Marpé”
Chicago creatives are the recipients of 15 Cannes Lions International Festival Awards, including the Titanium Lion – the top creative award in the world for the “Boards of Change” work. In addition to the awarded Cannes Lions, the City of Chicago was recognized at The One Show 2021, receiving one Grand Prix, four gold, four … Continue reading “Chicago creatives bring home 15 Lions for their city”
The FCB Network continues its winning streak on day two of the Cannes Lions International Festival of Creativity, taking home two more Grand Prix trophies – the first, in the category of Media – Social Behaviour for FCB Chicago’s “Boards of Change,” on behalf of the City of Chicago. The second Grand Prix was awarded … Continue reading “FCB continues its winning streak at Cannes Lions”
As the world reemerges, people can begin to connect again, but for those who are immunocompromised, social distancing and separation extend past the pandemic. As a technology company — and a human company — Cox Communications aims to be a part of the solution to safely help families that are unable to reunite in person. … Continue reading “Cox & FCB bring families together with The Hug Project”
Experiences marketplace Groupon announced that it has selected Interpublic Group’s FCB as its global creative partner to help evolve its consumer and merchant brand perceptions. The account leaves incumbent TBWA/Chiat/Day New York after awarding the account last year from OKRP. Following the company’s recent progress in expanding the types of inventory it offers from local … Continue reading “Groupon taps FCB as global creative partner”
A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across all media. The campaign’s vibrant, masterfully executed “Cheliamos” (:30) and “Ingredient Explosion” (:15) spots were produced in Chicago by one-stop cross-media production company Sarofsky. To … Continue reading “FCB invites Sarofsky to get creative for Bud Light Chelada”
After the success of her critically acclaimed debut book, You and Me and Us: A Novel, Chicagoan Alison Hammer, VP creative director at FCB Chicago, is releasing her second book, Little Pieces of Me: A Novel on April 13, 2021 complete with an exclusive virtual launch party for all pre-orders! After featuring Alison as a … Continue reading “Alison Hammer, VP/CD at FCB releases second novel”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” Founder of the ‘Every Damn Day … Continue reading “REEL WOMEN: Alison Hammer, FCB VP Creative Director”
Chicago Fire airs Wednesday (as if you didn’t know it) at 8 PM CST on NBC 5. This week’s episode is titled Double Red. What we do know about this episode is several members of Firehouse 51, Mouch (Christian Stolte), Blake Gallo (Alberto Rosende), Darren Ritter (Daniel Kyri) and Gianna Mackey (Adriyan Rae) report for training … Continue reading “Preview pics of this week’s Chicago Fire, “Double Red””
Safelite AutoGlass, the nation’s largest provider of vehicle glass repair, replacement and recalibration services, today announced the selection of FCB Chicago as its creative agency of record. Beginning this month, FCB will be responsible for elements of Safelite’s consumer campaign and communication materials, including broadcast, online video, social media and digital channels. The win comes on the heels … Continue reading “Safelite feels protected with FCB as Agency of Record”
FCB today announced that Nicole Brandell has been brought on board as Chief Strategy Officer (CSO) of FCB Chicago. As the CSO, Brandell will partner closely with Kelly Graves, FCB Chicago President, and Andrés Ordóñez, FCB Chicago Chief Creative Officer, to drive the strategic vision for the Agency, deliver world-class creative work across over 30 brands, … Continue reading “Nicole Brandell Joins FCB as Chief Strategy Officer”
It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Top Chicago advertising campaigns”
Havas Chicago announces the appointment of two key executives to round out a dynamic and diverse leadership team with proven abilities to drive the agency’s future growth and success. Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer. “At Havas Chicago, we’re focused on operating as … Continue reading “Havas Chicago bolsters Executive Leadership team”
FCB Chicago has announced that prolific producer Juan Woodbury has joined the agency as EVP, Director of Branded Content & Entertainment. In this newly created role, Woodbury will be responsible for founding a branded content & entertainment practice within FCB. While he will report directly to Chief Creative Officer Andrés Ordóñez, his hybrid role will extend across … Continue reading “Juan Woodbury joins FCB to transform branded content”
While his bid for the White House is nowhere near as polarizing as when Hilary Clinton ran against President Donald J. Trump in 2016, there are those (looking at you Bernie and Warren supporters) who are still lukewarm on former Vice-President Joe Biden. With just about three weeks to go until election, many (and rightfully) … Continue reading “Chicago teen has winning campaign for “settling””
Furthering its commitment to building iconic brands through craft and culture, Havas Chicago has named Jamie McGarry as Chief Growth Officer to help ignite a new phase of growth for the agency. McGarry will serve as a key member of Havas Chicago’s executive leadership team, contributing to the agency’s overall strategic vision, performance and growth. … Continue reading “Havas Chicago names McGarry as Chief Growth Officer”
Good news for FCB and Chicago advertising in general. Go RVing has selected the IPG agency as creative Agency of Record. More than 25 agencies participated in the competitive review process which was coordinated and managed by Pile+Company in partnership with the Go RVing staff and was completed remotely due to COVID-19. Interpublic Group’s UM … Continue reading “FCB goes RVing with new campaign for new client”
25-year ad vet Mike Roe, who has joined Gravity Labs, is a Carmichael Lynch, BBDO, FCB and razorfish alum. Gravity Labs (GL), a fully-integrated advertising agency built for the new economy, hires Mike Roe as its first Chief Creative Officer (CCO). In the newly created role, Roe will lead ideation and creative output strengthening GL’s model to remove … Continue reading “Mike Roe joins Gravity Labs Chicago as first CCO”
This afternoon, Angela Kinsey from The Office announces Glad ForceFlex Plus in a Kitchen Keynote that’s guaranteed to keep you entertained for 8 full minutes. Similar to Apple, Microsoft and other Silicon Valley Tech Titans, Glad has an innovation to be proud of. So, the brand decided to go big and launch its “greatest innovation … Continue reading “Glad & FCB launch a Kitchen Keynote with Angela Kinsey”
The City of Chicago announced a racial healing and historical reckoning project to assess the memorials, monuments and other art across Chicago. The project will grapple with the often unacknowledged – or forgotten – history associated with the City’s various municipal art collections, and will provide a vehicle to address the hard truths of Chicago’s racial … Continue reading “City of Chicago to Assess Memorials and Monuments”
Mayor Lori E. Lightfoot today launched the “Boards of Change” project by FCB – a civic engagement initiative to encourage participation in not only the 2020 U.S. Census, but also in democracy as a whole through actions such as registering to vote, going to the polls, and engaging in public dialogue. The Census is a … Continue reading “Mayor Lightfoot Launches “Boards of Change” by FCB”
Anti-gun violence campaigns scored big this year at The One Show 2020 as winners were revealed today. “Generation Lockdown” by McCann New York for March For Our Lives; “The Gun Violence History Book” by FCB Chicago, Lord + Thomas and The Mill for Illinois Council Against Handgun Violence; and “Back To School Essentials” by BBDO New York for Sandy Hook Promise all won multiple Gold Pencils at The One Show 2020 FCB was awarded … Continue reading “FCB takes home 7 Gold Pencils at 2020 One Show”
FCB Chicago leads Chicago agencies with 31 The One Show 2020, finalists, including 28 on behalf of Illinois Council Against Handgun Violence. Working with FCBXLord+Thomas, both Chicago, the agency has 16 for the organization’s “Most Dangerous Street”, and 12 with Lord+Thomas and The Mill, both Chicago, for “The Gun Violence Handbook.” Ogilvy Chicago with 27 including work for … Continue reading “Chicago agencies nab 89 finalists in One Show”
The New York Times Magazine was the biggest winner on the second day of the week-long online ADC 99th Annual Awards, when 55 prestigious Cubes were awarded in Experiential Design, Photography and Spatial Design. Best of Discipline for Experiential went to FCB Chicago with FCBX and Lord + Thomas, both Chicago for “Most Dangerous Street“ on behalf of Illinois Council Against Handgun Violence. The New York … Continue reading “FCB’s ‘Most Dangerous Street’ best Experiential Design”
To celebrate Chicago’s music history and support the city’s creative communities, the Arts & Business Council of Chicago invites the public to participate in the #ChiMusic35 campaign. Music has always had a sweet home in Chicago. It’s where Louis Armstrong cut his first big records in the 1920s. It’s where Muddy Waters and Howlin’ Wolf made the … Continue reading “#ChiMusic35 Challenge: Submit favorite Chicago music”
The Obamas and Oprah are among the Chicago celebrities reading children’s books across the Chicago Public Library social channels. Mayor Lori Lightfoot and Chicago Public Library (CPL), one of the largest libraries in the US with over 385 professional librarians, and the CPL Foundation have partnered to host ‘Live from the Library,’ a daily story … Continue reading “FCB & Mayor Lightfoot launch ‘Live from the Library’”
Aside from Oscar the Grouch, who would have thought that one day, taking out the trash would be the best time of your day? Many people are now using this time as a new form of entertainment – even as an opportunity to dress up. So, as a brand that exists to keep people Glad by bringing … Continue reading “Glad, FCB thank sanitation workers in new campaign”
In response to COVID-19, Cox Communications and FCB Chicago have created a 360-campaign (including TV, print, digital, social and OOH) designed to empower and support small business owners who are #MakingItWork. The campaign messaging focuses on making the new way of working work better for Cox Business customers. Rather than using the tactics in this campaign to promote … Continue reading “Cox, FCB support small biz owners in new 360 campaign”
Mayor Lori E. Lightfoot today announced a groundbreaking campaign, “We Are Not Playing,” in partnership with Chicago’s professional sports teams to combat the spread of the coronavirus disease 2019 (COVID-19). Each of Chicago’s hometown professional sports teams – including the Chicago Bears, Blackhawks, Bulls, Cubs, Fire, Red Stars, Sky, White Sox – has signed on to the initiative, … Continue reading “Chicago sports teams combat COVID ‘We Are Not Playing’”
Mayor Lori E. Lightfoot and World Business Chicago (WBC) Vice Chair Mellody Hobson today announced that WBC will name Michael Fassnacht as the Chicago Chief Marketing Officer (CMO). Working alongside City agencies and its public and private partners, the CMO will create a unified, citywide marketing, branding and business development strategy to elevate perceptions of Chicago as an … Continue reading “Michael Fassnacht to serve as Chicago CMO”
As the effects of Coronavirus (COVID-19) continue to put additional stress on consumers around the world to locate their most essential products, Cottonelle is calling on Americans to #ShareASquare to alleviate the toilet paper needs of friends and neighbors. The #ShareASquare social media initiative, from AOR FCB Chicago, is meant to celebrate acts of generosity … Continue reading “Cottonelle, FCB asks Americans to #ShareASquare”
FCB has announced that Kerry Hill, who has led its Chicago office production for 10 years, has been promoted to North American Director of Integrated Production. In this newly created role, Hill is uniting FCB’s production groups in Toronto, New York, Chicago and San Francisco, which comprises a team of more than 150 people producing … Continue reading “FCB’s Hill to lead North American Integrated Production”
In a new campaign from FCB Canada, Bank of Montreal (BMO) is taking a public stand to promote women’s financial empowerment. In celebration of International Women’s Day, the campaign sheds light on stereotypes and terms like “gold digger” and “trophy wife” that, over time, can erode a woman’s financial confidence. This initiative raises awareness of … Continue reading “BMO & FCB championing financial confidence for women”
With help from FCB Chicago, Glad put a banana in a Flex’n Seal bag, taped it on a wall, and called it #ProtectedBanana to comfort the less fortunate. Shared in a December 12 Instagram post, the suspended yellow fruit is the centerpiece of a charity auction to generate funds for the Alameda County Community Food … Continue reading “FCB, banana help Glad transform art into charity”
First-of-its-kind initiative in the US will shine spotlight on the Windy City’s vibrant music scene Department of Cultural Affairs and Special Events (DCASE) Commissioner Mark Kelly, Grammy and Oscar Award-winning artist Che “Rhymefest” Smith, and many other civic, arts, and music leaders yesterday announced plans to designate 2020 as the Year of Chicago Music. This … Continue reading “City designates 2020 as the ‘Year of Chicago Music’”
New structure includes Tyler Turnbull as North American CEO, Kelly Graves as Chicago President, and departure of Chicago CEO Michael Fassnacht In a move to deliver clients greater access to talent, capabilities and stronger integrated solutions, FCB today announced a new North American structure that will unite its offices in the region under dedicated leadership. … Continue reading “FCB unites North American offices”
Fast-growing independent agency O’Keefe Reinhard & Paul also adds new finance head Fast-growing independent creative agency O’Keefe Reinhard & Paul has elevated four senior employees to new expanded roles as it deepens the ranks of its leadership. Rahul Roy will take on the new role of Chief Operating Officer at OKRP where he will have … Continue reading “OKRP promotes four staff in Chicago”
Unique thrills, high production values, and spy music make ‘Apartment Leap’ and ‘Ultimate Noses’ as cool as their titles suggest FCB combined humor and suspense to create a pair of unforgettable new Glad trash bag commercials. Staging unique thrills with high production values and slinky, fabulous spy music, Apartment Leap and Ultimate Noses show how … Continue reading “FCB premieres exciting sequel to Glad ‘Torture Test’”
FCB Chicago is proving the agency is determined to support and build their in-house production studio, Lord + Thomas. The name harkens back to FCB’s original founders, Lord & Thomas, a Chicago ad agency founded in 1881. Erika Pflederer has left her position as Group Managing Director of Production at mcgarrybowen after eight years to … Continue reading “FCB hires Erika Pflederer to grow in-house studio”
FCB President has advocated for brands and people while stocking a trophy case full of awards over 30-year career The Chicago Advertising Federation is pleased to announce Tina Manikas, president, FCB/RED, as the 2019 Advertising Woman of the Year. Over the course of her career of 30+ years, Manikas significantly helped raise, advance and set … Continue reading “Tina Manikas, Chicago Ad Federation Woman of the Year”
The recipients of the agency’s third-annual #FCBsocialEYEs program will engage festival attendees at La Côte d’azur FCB has announced that Eunice Kindred and Wilbert Cheng are the recipients of the agency’s third-annual #FCBsocialEYEs at Cannes 2019. Eunice and Wilbert were chosen from more than 50 FCB applicants worldwide as part of the #FCBSocialEye contest, which … Continue reading “FCB appoints staffers to ‘socialeyes’ at Cannes”
Pop culture commentary on the faces of fictitious celebrities is a weird and brilliant triumph FCB helped Glad use pop culture to describe the quality of one of its products in a highly stylized new campaign titled, Anti-Leak. Promoting the company’s Advanced Protection kitchen bag, the campaign features a series of print ads in which … Continue reading “FCB’s latest for Glad fuses celebrity with trash bags”
Award-winning leader accepts challenge to help make marquee client Capital One “even more successful.” DDB Chicago today announced that Jon Flannery has been hired as EVP, Executive Creative Director. As a creative leader, Flannery has a reputation for architecting innovative work that both grows brands and garners creative recognition. In his new role, he will … Continue reading “Creative force Jon Flannery joins DDB Chicago”
The agency and the council create “Most Dangerous Street” to commemorate victims and inspire action To inspire conversation and action about handgun violence prevention and control, FCB Chicago and the Illinois Council Against Handgun Violence (ICHV) created a kinetic installation that visualizes a week-by-week toll of the tragedies resulting from Chicago’s gun violence. Set in … Continue reading “New FCB / ICHV installation addresses gun violence”
Director Nate Camponi turns up the heat with distillery workers, who also volunteer as firefighters, at Jack Daniel’s in Tennessee. On a cold winter morning in Tennessee, Picture North and FCB Chicago teamed up with the local distillery workers at Jack Daniel’s to fight fire with fire. Every bottle of Jack Fire helps the distillery … Continue reading “Picture North gets hot with FCB, Jack Daniel’s”
Undeterred, the brand and the agency are doubling down in a new campaign within-a-campaign called #FreedomOfPeach FCB has run afoul of some major television networks with its recent “downtherecare” campaign for Cottonelle, but the agency and the brand are doubling down on the perceived transgression. The trouble started with a sly implication contained in the … Continue reading “FCB Cottonelle campaign “Not Safe For (net) Work””
Accommodating a talented cast with a light touch, director Ron Lazzeretti sets a stage for the action to flow naturally STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB Chicago. The campaign represents the first work by FCB since … Continue reading “STORY captures magic in new GE spots by FCB”
Expert speakers, engaging activities, and sensational presentations helped to guide 1,300 industry attendees onto the same important long-term group project Besides being informative, last month’s 3% Conference at Navy Pier was enlightening, collaborative, optimistic, intense, cosmopolitan, introspective, touching, intimate, raunchy, and hilarious. And that was just during the final few hours of the two-day … Continue reading “The 3% Conference rises in Chicago”
Industry vet returns to the town where he launched his career and became one of Michigan Avenue’s youngest VPs Executive Creative Director Aaron Evanson is returning to Chicago, the city where his career began, after working at in VMLY&R Kansas City, one of the agency’s principal offices. Formed in September 2018, VMLY&R is the union … Continue reading “VMLY&R brings ECD Aaron Evanson back to Chicago”
Outstanding work and the creative forces behind it come together during a fancy bash at the Cultural Center Chicago will play host to the AICP Show and AICP Next Awards on November 15th at the Chicago Cultural Center. The AICP Next Awards will be screened, and a stellar panel of industry luminaries from Chicago, will … Continue reading “2018 AICP Show Chicago November 15th”
I love a good Medieval battle and with Game of Thrones not showing up for another six months or so I was kind of itching for one. That is until I stumbled on this fun Cox Communications spot from FCB Chicago. Appropriately titled ‘Epic Battle,’ the effort takes the nation’s third largest cable provider into … Continue reading “FCB goes into epic battle with Cox Communications”
FCB and The Museum of Contemporary Art continue the success of “Made You Look” with a campaign and exhibit about the influence of the internet Last weekend, the Museum of Contemporary Art Chicago (MCA), in partnership with the Chicago office of FCB, launched a thrilling integrated campaign in conjunction with the MCA’s newest exhibition … Continue reading “FCB launches “I Was Raised on the Internet””
Former FCB Chicago creatives John Godsey and Anthony “Chusy” Jardine’s new documentary, It All Begins With A Song: The Story of the Nashville Songwriter, had a special public screening at the Nashville Film Festival on May 17. In production for two years, the 82-minute film explores Nashville’s songwriting community — their creative processes, their inspiration, … Continue reading “Former FCB’rs celebrate songwriters with new doc”
(New York — 2 May 2018) FCB global CCO Susan Credle has been named chairwoman of the Board of Directors for The One Club for Creativity, as voted by club members and the current Board. The One Club, the foremost non-profit organization celebrating creative excellence in advertising and design, also announced 12 new appointees to … Continue reading “One Club names FCB’s Susan Credle as chairwoman”
Independent award-winning innovation agency, Fusion92, has named uber-talented FCB Chicago Creative Director Josh Hurley, as its new Executive Creative Director. Prior to joining FCB Chicago, Hurley was a copywriter with Peter A Mayer Advertising and Chicago Creative Partnership. He spent close to a decade at FCB Chicago where he served as Vice President, Creative Director. … Continue reading “Fusion92 hires away FCB Creative Director Josh Hurley”
This weekend, the Museum of Contemporary Art brings the year 1979 to life in a free, two-day Wicker Park pop-up experience dedicated to the work of artist Howardena Pindell. Boasting a t-shirt stand, a Space Invaders game, a wall of album covers, and a loaded record store rack next to a turntable with a pair … Continue reading “FCB helps the MCA bring 1979 to life in Wicker Park”
Earlier this week, DDB announced the promotion of popular Mel Routhier to Executive Creative Director from her previous position of Group Creative Director. Routhier and fellow ECD Colin Selikow will both report to DDB Chicago CCO John Maxham. With her promotion to ECD, Routhier will continue overseeing the creative for State Farm, one of the … Continue reading “Mel Routhier promoted to ECD of DDB Chicago, more”
The Chicago Advertising Federation announced the winners of this year’s American Advertising Awards in a video posted to YouTube yesterday. Chicago’s largest shops were represented equally in the results, but mcgarrybowen emerged with the highest honors, winning Agency of the Year as well as Best of Show for Oscar Mayer’s For The Love of Hotdogs. … Continue reading “Chicago Advertising Awards 2018 winners”
FCB “gets cooking” with GE Appliances Louisville, KY-based GE Appliances has chosen FCB Chicago as its creative AOR to handle advertising, digital, social and shopper marketing. The agency beat out incumbent BBDO, Ogilvy & Mather, McCann and MullenLowe in a competitive review that began last November, just 18 months after Chinese manufacturer Haier bought the … Continue reading “Busy week of account moves led by FCB & GE Appliances”
FCB Chicago followed a Glad trash bag’s journey through the luggage-handling processes in airports across the country to make “Torture Tests,” a 90-second video that plays like an undercover exposé. After thunking onto conveyor belts, falling into puddles and plopping into aircrafts, the bag emerges intact, proving that Glad’s ForceFlex Plus Advanced Protection can withstand … Continue reading “FCB goes undercover with a Glad trash bag”
Well, here’s a scoop. Or two, depending how you like your ice cream. FCB Chicago is now in the ice cream business after being appointed agency of record for the largest privately held, family-owned manufacturer of the frozen treat in the United States. The agency has been tapped for creative duties for Blue Bunny ice … Continue reading “FCB named AOR for Blue Bunny Ice Cream”
There are 1,440 minutes in the day. And if you’re Slotomania, a mobile Las Vegas-style slot game, there is a valid reason to play at any moment in the day. Now how do you pull a campaign as ambitious as this off? If you’re FCB Happiness, located in London and Brussels you call on every … Continue reading “73 FCB offices play Slotomania around the world”
Chicago gets HUGE IPG digital agency Huge is opening in Chicago after picking up global digital user experience work from McDonald’s. According to a spokeswoman, Huge will handle the strategy and design of McDonald’s digital interfaces and the digitally enabled interaction between McDonald’s and its customers. Although the work was pitched out of Huge’s headquarters … Continue reading “HUGE, FCBX and Table Read My Screenplay”
Tyrion has traded his world of dragons, thrones and white walkers to enter the world of technology in a new spot for Cisco from Ogilvy, Chicago.
Featuring Peter Dinklage from “Game of Thrones,” which just wrapped Season 7 on HBO, the three-minute spot ponders some provocative questions. It introduces the world to Cisco’s new “interest-based networking” solutions. The campaign is titled “The Network. Intuitive.”
The solutions will help clients speed up digital operations and protect against future cyber attacks.
McDonald’s veteran Jenina Nuñez has joined FCB Chicago as Director of Communications. With experience working on some of the most visible consumer brands and cultural events in the world, she brings an incomparable dose of relevance to the agency.
Nuñez will oversee FCB’s public relations and corporate communications efforts across media outlets and digital platforms while collaborating with senior leadership to generate strategic development plans.
She will report directly to Chief Marketing Officer Kelly Graves and Global Chief Communications Officer Brandon Cooke.
On Friday, McDonald’s AOR We Are Unlimited announced that former FCB Chicago SVP/ECD, Max Geraldo had been tapped to serve as Executive Creative Director. Joining him is Bruno Guimaraes, who left DigitasLBI Chicago to serve as Creative Director.
Both creatives will report to the agency’s Chief Creative Officer Toygar Bazarkaya. These are Bazarkaya’s first hires since joining the agency two months ago, and builds out the creative leadership team.
Geraldo has over 50 Cannes Lions to his credit including the Mobile Grand Prix.
Congratulations are in order for well-liked and respected advertising veteran, Kurt Fries, as he has been promoted to CCO of Mcgarrybowen Chicago.
According to an Adweek article published last weekend, the agency is shuffling its U.S. creative leadership as Matthew Bull, chief creative officer in New York, has decided to leave the agency.
FCB will not be serving up anymore Lime-a-rita campaigns for client AB INBev, as the brewing giant launched a review Friday for its brand.
On June 22, Adweek broke the news that the brewer had issued an RFP.
A spokesman was quoted as saying, “We are proud of the work that was created from our collaboration with FCB Chicago and Lime-A-Rita, which has produced a number of memorable ads since 2015. As the brand evolves, we continually look to refresh our perspective and evaluate our agency structure.”
Hero Solutions’ Ira Amyx and Jay Neander knew just what to do when advertising agency FCB Chicago asked them to fuse a stuffed animal with a firearm.
“We made a metallic-silver looking teddy bear with a pistol coming out of his face,” says Neander. “The bear was 3d printed and then re-coated and finished.”
“The gun was a .357,” adds Amyx. “We cast a real one and made a fake one.”
(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.
Bright will report directly to Chief Creative Officer, Liz Taylor, and will be responsible for creative leadership across a diversity of brands including Humana, Renew Life, Liquid Plumbr, Pine-Sol, and Glad.
The 2016 Chicago/Midwest regional Emmy nominations were announced this week simultaneously in Chicago and Milwaukee this week – more than 200 recognitions in 41 categories of broadcast programming.
Winners will be announced at the 58th annual Emmy Awards ceremony Dec. 3 at the Chicago Marriott Downtown, 540 N. Michigan.
Highland Park-based Bitter Jester Creative garnered six Crafts Achievement Off-Air category nods; October Productions scored three. On the broadcast side, Fox overwhelmed with a record 27 nominations.
Low carb, low calorie Michelob ULTRA beer, via FCB Chicago, welcomed the return of golf to the 2016 Olympics after an absence of 112 years and shows its support of Team USA with a hilarious YouTube video, “Golf Returns to the Games,” produced by the agency’s in-house studio, Lord + Thomas.
The footage that was extracted from a live golf game during the 2014 PGA Memorial Tournament, features PGA pro golfer Scott Langley, Barrington native and University of Illinois grad, attempting a hole-in-one.
FCB / Chicago and The Mill today released a fully immersive VR 360-degree experience on YouTube 360 for client Jack Daniel Distillery on the 150th anniversary of America’s oldest distillery.
“This new technology is a way for us to celebrate the Jack Daniel Distillery with fans everywhere and to give them a better perspective of the care that goes into making Jack Daniel’s here in the Tennessee Valley,” notes Master Distiller Jeff Arnett.
Earlier this year, global marketing and digital agency VML Chicago, a WPP company, consolidated several of its office locations into 20,000-sq. ft. of space at 223 N. Michigan and expanded its staff to more than 100.
Now in another expansion spurt, VML has made three high-level appointments.
IT’S A WELCOME HOMECOMING for the massive Clorox portfolio of brands, globally, which has moved back to FCB after a 20 year run with DDB, following an account review that began last December.
The account spent $269 million on measured media on its main brand in 2015.
The household product giant ended its 71-year relationship with FCB’s San Francisco office in 1996 when it consolidated its business at DDB. It was billing $71 million at that time.
THE TOP 2016 REGGIE AWARD, the Super REGGIE, selected from among 70 agency and brand winners for the best in marketing, went to FCB Chicago for its Valspar Paint’s “Color for the Colorblind” campaign, at April 20 ceremonies at the Westin Hotel attended by more than 300 guests.
Local agencies scoring 10 top prizes among 23 categories were Starcom MediaVest, four: two Golds and a Silver for REI and a Silver for Delta Faucet.
Arc Worldwide, three: A Bronze for P&G’s Always Discreet campaign, a Silver for Alcon and a Bronze for 3M.
DDB Chicago’s SVP/executive producer Will St. Clair will join FCB Chicago on Monday, April 11 as its Director of Integrated Production, a new position created within the agency’s production capabilities.
St. Clair’s new position was announced Friday by FCB’s Chief Creative Officer Todd Tilford in a memo sent to agency staffers.
“The agency’s continuous evolution and growth is due in part to bringing in innovative, talented people who can add new dimensions to what we do,” he said.
Chicago isn’t known for automotive advertising, so perhaps news that Fiat Chrysler Automobiles (FCA) is reportedly adding FCB and DDB to its agency roster could be the start of something big.
“There are two very different Chicagos that children can grow up in today. There is the world-class, opportunity-filled Chicago that many of us have been fortunate to give to our own kids,” says Rich Stoddart, CEO of Leo Burnett North America.
“And then there’s another Chicago, where access to so much of what we love about our city can be very, very distant.”
FCB CHICAGO continues to increase its creative assets with the VP/creative director team of copywriter Kathleen Waille and art director Marisa Groenweghe rejoining the agency from nine years at DDB Chicago.
A TRIO OF EXPERTS within Resolution Productions Group is holding demonstrations of a new time and money-saving approach to commercials by using LED backdrops on its main stage Dec. 3-Dec. 18, says Christopher Payne, VP / sales and marketing.
The advertising community’s involvement in Off the Street Club dates back to 1902 when Frank Thomas, president of FCB’s predecessor agency Lord & Thomas, made the first donation to a struggling, West Side club for kids and persuaded his advertising colleagues to join him.
ACTOR DAVID DASTMALCHIAN, an e
After six years in Chicago advertising, Leo Burnett US chief creative chief Susan Credle will head back to New York to assume one of the adworld’s most exclusive positions – and one held by very few women.
The first-ever exhibition of Chicago-conceived advertising icons to be honored by the Museum of Broadcast Communications will remind the public that many of the great moments (and 30-seconds) in radio and television originated in Chicago.
Cossette, the number one Toronto agency that opened a Chicago office last May after winning the McDonald’s Owner/Operators of Chicagoland and Northwest Indiana (MOCNI) business, has hired award-winning Chuck Rachford as executive creative director, after 14 years at DDB.
Out of AICP’s annual 2014 AICP Show and AICP Next Awards Shortlist of 212 nominees for excellence and expertise in commercials, only five Chicago agencies in eight categories are up for awards.
When Carter Murray became Draftfcb’s new global CEO last September, one of his stated missions was to rebrand the agency to reflect its fully integrated nature.
Mission accomplished. On March 10, the formal announcement decarled the new name would be FCB (FooteCone & Belding) – with one of the smartest twists in marketing.
It’s back to the future as DraftFCB plans to drop Draft from its name. The agency will be called Foote, Cone & Belding, or FCB, the name of Chicago’s original decades-old Mad Men agency before it merged with marketing services Draft in 2006.
The name change news comes just months after CEO Carter Murray took charge of the beleaguered agency last September, reports Crain’s Chicago Business.
Who could blame him. On Wednesday, veteran Chicago ad man Tom O’Keefe probably breathed a huge sigh of relief, and simply said he wanted out.
Though details are still being finalized, DraftFCB North American executive creative director Tom O’Keefe said he will leave DraftFCB at some point in the not too distant future to do what a few of the braver souls in this increasingly irrational excuse for an industry dream of doing — start his own ad agency.
We dread it. We shouldn’t, really. Yet we always do.
It’s time to ask the question that always rises to the top of the bin right about now: What kind of year has this been for the Chicago advertising industry?
Why should it be such an unpleasant question? Well, because we always hate to face the hard cold facts once again and try to draw some conclusions.
But let’s plunge in, shall we?
With the hiring of veteran agency executive producer Tom Cronin as SVP/EP in charge of Foundation Content’s Chicago office, the versatile production company may be changing direction.
Cronin, who joins Foundation Jan. 1, had been freelancing since he left Draftfcb after its loss of the Coors beer account.
He will report to Samantha Hart, Foundation’s CEO/chief creative officer, who headquarters in the company’s Culver City studio.
Life goes on. Even at DraftFCB/Chicago. No one needs to be told that the ad shop — which not that long ago could lay claim to being the city’s largest — has been hit again and again by misfortune the past couple of years — primarily in the form of major account defections.
Those kinds of blows can knock a lot out of agency. But for now, at least, DraftFCB appears to have hunkered down and decided it will carry on no matter what. Such determination will be necessary to get the shop fully turned around.
The grand piano he happened upon at Newberry Library turned John Claxton’s plans for a writing workshop into something he says “is at least a hybrid, if not fairly unique. It’s still meant to help people write better, but because of the music and content, it tends to do a lot more than that.”
CHICAGO AGENCY APPEARANCES on the prestigious AICP Show Reel or agency honors list were virtually non-existent. The 21st annual AICP Show and the NEXT Awards, was held June 12 at the Museum of Modern Art in New York and attended by a number of local adfolk who apparently weren’t going to Cannes next week.
How many hits can we take? Year after year, for more than a decade, Chicago’s ad industry has suffered body blow after body blow — leaving most to wonder how long this business could survive such a pummeling.
Well, the good news is there still is an ad industry in Chicago. And it still has signs of life. But the bad news is the bad news obviously is not over. Not by a long shot.
The news couldn’t have been more devastating. At 10:30 Tuesday morning DraftFCB/Chicago president Michael Fassnacht picked up his phone and discovered MillerCoors chief marketing officer Andy England was on the line. Without wasting time, England delivered the long-rumored bombshell.
Only it was worse than expected.
England told Fassnacht MillerCoors was pulling all its business — every single bit — out of DraftFCB and redistributing it across a couple of entities.
The big red notebook was missing. That was the first thing we noticed — how could we not? — when Draft FCB/Chicago chief creative officer Todd Tilford barreled into the office where we had just settled in to chat with him and DraftFCB co-leader and president Michael Fassnacht.
It took us a second to adjust to that stunning development because the big red book Tilford had in hand during our first meeting last fall was such a prominent detail about the way he presented himself at the time.
In the eyes of a lot of local ad executives, the Chicago Cubs have just struck out. Big time.
The team lost a big chunk of potential fans from Chicago’s advertising industry in recent days when the Cubs rather quietly announced it had retained a New York-based ad agency, quaintly-named The Brooklyn Brothers, to orchestrate its newest ad campaign with the theme line “Baseball Is Better.”
Tease. Tease. Tease. It’s a familiar tactic in the advertising industry to whet the public’s appetite for what’s to come. And DraftFCB/Chicago is doing just that in a big way via a 46-foot-tall chalkboard now visible on the side of a building in Soho in lower Manhattan.
Passersby at the site this week will see a gentleman writing out a lengthy, puzzling mathematical equation that, we’re told, combines mathematics and numbers that relate to significant aspects of human achievement.
Have you heard about Todd Tilford’s little red book? Well, truth be told, it’s not so little. But it is red.
According to Tilford, DraftFCB/Chicago’s new chief creative officer, it is where he is constantly writing down thoughts, ideas or whatever it is he wants to make sure he remembers. Sometimes, he told us, he even draws in the book.
These are not the best of times at DraftFCB/Chicago. The loss of the $1 billion S.C. Johnson account after nearly 60 years has prompted the layoff of 10 percent of DraftFCB/Chicago’s staff, which translates into about 100 positions.
With all the blaring headlines about the bloodletting in recent days, DraftFCB now must deal quickly and effectively with the real image problem that almost inevitably arises when any shop loses a major account, especially one that has been around as long as S.C. Johnson.
This we know for sure. Todd Tilford isn’t in Kansas anymore.
On Monday afternoon, DraftFCB/Chicago tapped Tilford, 47, as its new chief creative officer, starting in early August.
Tilford grew up in Kansas, attended the University of Kansas in Lawrence, and got his first job in advertising at Valentine Radford in Kansas City.
But that was all a while ago.
FOX TV Monday night did what was not unexpected by canceling freshman entry, The Chicago Code, due to ratings that started out so-so and didn’t improve. While everyone involved with the show, and especially the IFO which has its hopes pinned on series television shooting here, they knew in their hearts that while the Chicago scenes were impressive, the plotline was not.
FOR DRAFTFCB, 2011 will not start off with a proverbial bang, as S.C. Johnson, its major client of 58 years, plans to review its $1 billion marketing accounts for its entire global brand.
Draftfcb has handled advertising for many of Racine-based S.C. Johnson brands, including Pledge, Windex and Raid. Incumbents, which include RG/A, Ogilvy and Mullen, will be invited to participate in an agency review (gulp) early next year.
TWO TOP AWARD-WINNING CREATIVES, Ken Erke and Matt Marcus, joined the Chicago office of R/GA, called advertising’s most creative interactive agency, as executive creative directors to help bolster the agency’s work out of Chicago.
R/GA Chicago currently has 13 employees and looks to grow to upwards of 30 by the end of the year.
Previously, Erke was an EVP/CCC at Y&R and crafted award-winning integrated campaigns for Sears, Craftsman and Die Hard, among others, and launched the Miller Genuine Draft “MGD 64” campaign.
“You win some, you lose some” is a philosophy equally applicable to Chicago advertising as it is the city’s sports teams.
Consider: The little-known Jones Agency in 2007 came from left field to win the Cubs ticket sales campaign from Draft (pre FCB merger), which had the account for one year at that point. And now it’s Draftfcb’s turn at bat again.
Jones president and executive creative director Scott Maney says, “It’s been a great experience,” another philosophic statement that covers all bases.
Some years ago, spot editor Yamus (real name Jim Mudra) was working on a PSA spot. The footage involved many children and atmospheres, related his friend and colleague Red Car editor Bob Carr.
After reviewing the footage, Yamus called the copywriter and said he’d found a single 30-second take that was perfect. “You don’t need an editor,” he said. “The magic was captured in this one take.”
Called “the consummate craftsman,” Yamus will be inducted into the AICE’s Hall of Fame during the 9th annual AICE Awards Show, May 20 at the Field Museum.
It’s an understatement to say that it was Chicago’s night at the 2010 Hugo International Awards for Television Excellence.
DDB, Draftfcb and Leo Burnett didn’t just win big — they swamped the awards: a staggering total of 23 top Hugos and gold and silver plaques out of out of 29 commercial awards — plus eight Certificates of Merit.
Either other local agencies don’t enter television competitions, or apparently not this one, or the Big 3 simply turn on the juice and submit in quantity. Or perhaps that ? Never mind.
WOMEN IN FILM’S well-attended Executive Breakfast March 31 takes on a very broad subject — a panel discussion about “Bringing Production to Chicago.”
That provocative title could mean Hollywood features. Or it also could mean trying to stimulate commercial production, since Dan “Ziggy” Ziguluch, Draftfcb’s production head, is a panelist, along with the IFO’s Betsy Steinberg. Producer and former IFP president Sandy Gordon is the moderator. The Wit Hotel is the venue.
CHICAGOANS AT SUNDANCE expected this weekend at Park City, Utah include Fox TV’s Robin Robinson and Ch. 7’s Sylvia Perez, providing TV coverage of the festivities; Julee White, NBC director of strategic sales and marketing; RDS’ Megan Ross; Kevin Farley, brother of the late Chris; the IFO’s Betsy Steinberg and Todd Lizak, Mesirow Financial’s Les Coney and Christina and Mike McGrath of Lexis McGrath.
Any substantial, new advertising account that lands in Chicago these days is a reason for rejoicing and DraftFCB’s winning MillerCoors’ Miller Lite was reason to break out the, well, Miller Lite and celebrate.
Its reported billings of more than $100 million are a good start in making up for the heavy hits the Chicago ad business has taken in the past three years.
The MillerCoors’ account moved over after two years at Bartle Bogle Hegarty, New York. BBH and DraftFCB had been competing for assignments on the brand since late last year.
AFTER A REMARKABLE 28 YEARS, DEBBIE BECK retired Friday from the Chicago Film Office without fanfare.
She had joined in June, 1980 a scant three months after the office was officially created by Mayor Jane Byrne as an adjunct of the police department and was headed by a police sergeant, Sam Babich.
Beck shared an office with police officers Babich, Jim Cunningham and Tom Flanagan in cramped space on the eighth floor of City Hall.
THE ONLY NEW TV SHOW on the Chicago horizon seems to be “Peep Show” for Spike TV. The pilot of the Americanized version of the British hit series is scheduled to shoot here in September or October.
Tenner Paskal Rudnicke is casting eight or nine actors for lead roles, “but no one is officially cast yet,” says TPR partner Jennifer Rudnickne.
On the commercial front, TPR’s recent casting was for 59 Films’ two-day shoot for Coors/DraftFCB, calling in the four “regular guys” for the latest entry in the ongoing campaign.
Chicago ad agencies have been increasingly and conspicously MIA in national trade publications. Either agency PR departments are out for coffee, or they are non-existent.
(Exceptions: the DraftFCB-Walmart fiasco reported everywhere, and Bernie DiMeo’s agency that regularly commands space in the Sun-Times ad column.)
Chicago’s absence on the national scene was again glaringly evident in Advertising Age’s Dec. 17 issue.
Two DraftFCB commercials led the 43rd Hugo Awards last week, where Chicago ad agencies dominated the awards, marking a nice change from Chicago’s near invisibility in other competitons, with notable exceptions, of course.
The Hugo Awards, the television component of the Chicago International Film Festival, were presented before a sell-out audience at the Cultural Center.
DraftFCB’s corporate identity spot, “Babysitter,” won the Audience Choice Award as voted by 100,000 viewers of Ch. 11’s “Image Union,” which screened all spot finalists.
Tom Rovak, S2/Swell’s ace colorist for a dozen years, has been freelancing under the banner of his new company, Highly Defined, Inc., until he opens Chicago’s only independent color room outside of a post house.
A $400,000 da Vinci Resolve? v3.4 digital mastering suite will be the heart of the facility.
The new company probably will be located in 4-5,000-sq. ft. space in a River West building he’s currently negotiating for, Rovak said.
“Most color correction rooms in town are traditional linear rooms.
A THREE-MAN TEAM will head DraftFCB’s ?broadcast & emerging content department’ as its called. They are FCB producers Chris Bing and Ron Lazzeretti, and editor Steve Morrison.
Bing and Lzzeretti’s new titles are being determined, while Morrison was named SVP/director of broadcast editorial, and whose mandate is to build an internal editing department.
Morrison, incidentally, edited Lazaretti’s three acclaimed short films, “Last Day,” “Flowers,” and “Wedding Night.” which are now playing in worldwide film festivals.
Award-winning spot director and independent filmmaker Ron Lazzeretti joined FCB as SVP/creative development director, a position created exclusively for him.
“How many agencies have an accomplished director in house? Ron gives us a real edge by making our culture more creative,” said ECD Tom O’Keefe.
Added Jonathan Harries, FCB Chicago chairman/CEO: “Ron is a funny guy. He knows funny, he thinks funny and we want funny.”
In 2003, Lazzeretti and partner Ed Amaya started 59 Films, after a three-year stint at Spoke Films.
Early the other morning Emoto Music’s executive producer Paul Schultz got a harried call from Cramer/Krasselt clients. They needed to tweak a sound track Emoto had produced. Could the change be made, ah, in time for a 4 p.m. client meeting?
Sure, said Schultz, although the clients were in Chicago and the track would be revised in Emoto’s Santa Monica studios.
By 11 a.m., the clients were comfortably seated in Emoto’s one-of-a-kind studios in front of a giant, 5×7-ft.
Lapiz Integrated Hispanic Marketing topped the seven Chicago winners who were among the 68 U.S. winners of top prize Golden Statuette winners in the recent 2003 Mobius Advertising Awards.
Lapiz took a total of eight awards — five Golden Statuettes and three Second Place certificates. Cramer-Krasselt, Another Country and Leo Burnett each brought home two and Campbell Mithun one for TV. Grant-Jacoby won a Golden Statuette for mixed media and The Monogram Group for direct mail. Cramer-Krasselt also was one of six U.S.
Advertising veteran Dan Fietsam, formerly executive creative director with FCB Chicago and Energy BBDO, has joined Laughlin Constable as its chief creative officer, effective June 1.
Fietsam will lead creative across LC offices in Chicago, Milwaukee, New York and New Jersey, with the goal of “becoming one of the most successful ndependent agencies in the country,” says LC’s CEO Mat Lignel.
DDB WON BIG with Fiat Chrysler’s Jeep Business, which was shifted from FCB Chicago and became the lead agency on the account. In January DDB also became the lead agency on FCA’s Alfa Romeo account.
WHO HE IS: Nadav Kurtz, editor at post-production house Cutters since January 2007. He’s working with Draft/FCB Chicago on 3 :30 commercial spots to air internationally and domestically in March.
HOW HE VIEWS HIS JOB: “It’s storytelling!
A boy, a tuba, and a quixotic quest to woo the girl of his dreams make this heartwarming short film. Mariachi Boy was directed by Michael Gabriele and produced by Daily Planet. “As a director, I want to tap into real emotions, whether joy, sadness or excitement, and tell stories that draw people in because they … Continue reading “Daily Planet’s Michael Gabriele proves love conquers all in Mariachi Boy”
As many of us return to our social lives and plan to celebrate the holidays together, Cox wanted to support those who continue to remain separated from loved ones. Immigrants leave behind everything to start a new life in a new country: family, friends, language, culture and traditions. Fourteen percent of the U.S. population are … Continue reading “Cox gives immigrants away from family the chance to hug again”
The principals of specialized creative agency Leviathan have announced a key promotion and several new hires expanding their capabilities in creative technology. Effective immediately, Adam Pere rises to Director of Creative Technology, while the full-time staff additions include Senior IT Operations Manager Andrew Peplinski, Senior Creative Software Engineer Grady Sain, and Creative Software Engineer Kate Milleker. Pere joined … Continue reading “Leviathan announces key promotion and staff expansion”
Attorney General Kwame Raoul issued the following statement today after testing positive for COVID-19. He was sworn in as the 42nd Attorney General of Illinois in January 2019. “After experiencing minor symptoms over the weekend, I consulted with my health care provider using telehealth services. Upon the advice of my doctor, I was tested yesterday and informed today that … Continue reading “Attorney General Kwame Raoul tested positive for COVID”
Zanah Thirus, director and producer, joins the 2020 edition of Reel Chicago Black List, an annual celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes Global Mixx founder Mary Datcher, McDonald’s US Marketing Director Lizette Williams, and filmmaker Rhyan LaMarr. To view the archives, click here. Zanah Thirus is … Continue reading “Zanah Thirus, producer + director”
Jennifer Zimmerman, Global Chief Strategy officer at mcgarrybowen, today announced changes in the agency’s U.S. strategic leadership. Jamie Shuttleworth has been promoted from Chief Strategy Officer of the Chicago office to U.S. Chief Strategy Officer and will have responsibility for leading strategy across the agency’s U.S. presence, currently with offices in New York, Chicago, and … Continue reading “mcgarrybowen announces new US strategic leadership”
When you’re always the last stop on the AICP NEXT Awards Show tour year after year, you know you have to come hard. There’s a reason (actually multiple) why the chatter among producers, creatives and reps, around the country, is that Chicago is their favorite AICP city stop. The city’s advertising peeps from agencies to … Continue reading “Protokulture rocks 2019 AICP sponsorship video”
Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as well as Woodford Reserve and … Continue reading “Energy BBDO wins Brown-Forman”
Panel guests for the Chicago finale include DDB Chief Britt Nolan, FCB Chief Andrés Ordóñez, and Leo Burnett Chief Liz Taylor Lisa Masseur, President of the AICP Midwest Chapter, today announced the panel line-up for the 2019 AICP Next Awards presentation, which will be presented as part of the AICP Awards in Chicago. Britt Nolan, … Continue reading “AICP announces stellar lineup for 2019 Awards”
Musical creative director chairs continue in Chicago. With Andrés Ordóñez choosing to take the helm at FCB Chicago, Energy BBDO has announced the promotion of Josh Gross and Pedro Pérez from Executive Creative Directors to Co-Chief Creative Officers. The announcement was made by Tonise Paul, President and CEO, Energy BBDO. “For the past five years, … Continue reading “Gross, Pérez succeed Ordóñez at Energy BBDO”
Internal memo obtained by Ad Age does not disclose the agency Nolan is heading to More changes are coming to Leo Burnett. Just two months after Liz Taylor announced she was leaving FCB Chicago to join the Wacker Avenue shop as its Global Chief Creative Officer, comes word that U.S. Chief Creative Officer and co-President … Continue reading “Britt Nolan departs Leo Burnett”
28-year veteran innovation specialist will oversee the agency’s customer insights and engagement AbelsonTaylor, the world’s largest independent health and wellness advertising agency, has hired veteran marketing strategist Christopher Dimmock as senior vice president of customer insights and engagement. An innovation specialist whose 28-year career spans all areas of healthcare as well as an impressive roster … Continue reading “AbelsonTaylor hires SVP Christopher Dimmock”
Former FCB Chief Creative Officer will assume leadership across Publicis Communications North America in new role Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer. Starting July 8, she will sit at the agency’s Chicago headquarters leading the creative direction of the global agency network. Taylor will work alongside the … Continue reading “Liz Taylor named Chief Creative Officer at Leo Burnett”
OKRP’s creative phenom talks about family, work, evolving attitudes towards women, and tropical drinks Emily Walton is an Associate Creative Director (Art Director) at O’Keefe Reinhard & Paul where she helps lead the Chili’s business. Having visited over 40 countries, Emily looks to her experiences abroad to inspire her work, which has also made its … Continue reading “Reel Women: Emily Walton, advertising pro”
Winning selections for “the most important advertising showcase in the U.S.” will be preserved in The Museum of Modern Art Matt Miller, President and CEO of AICP, and Daniel Bergmann, Founder and President of global creative network Stink and the 2019 Chairperson of the AICP Show: The Art & Technique of the American Commercial, today … Continue reading “2019 AICP Show Curatorial Committee Announced”
Successful new business streak sparks hiring of ACDs Lauren Hystead and Lauren Swago On the heels of an impressive new business streak that has resulted in seven new clients being added to its agency roster over the past few months, as well as a year-over-year revenue surge of nearly 70 percent, SOCIALDEVIANT has hired Lauren … Continue reading “SOCIALDEVIANT bolsters creative ranks”
The term “sucked” could have applied to the parade of mediocre, ho-hum spots that aired during Sunday’s big game. And so ends another Super Bowl season. The build up of anticipated commercials is finally (and mercifully) over until next January. If one were to say Sunday, “Well, that sucked the life out of me,” we … Continue reading “The Best and Worst of Super Bowl LIII commercials”
“We were inspired to create a pure moment because an organic beer like this is worthy of some goosebumps” Liz Taylor CCO, FCB Chicago Michelob ULTRA Pure Gold, the first national organic beer brand inspired by nature with only 85 calories and 2.5 carbs, is bringing a new kind of sensory experience to Super Bowl … Continue reading “Michelob and Zoe Kravitz make big game debut”
A screening of select shorts from the Athena Film Festival demonstrate the dynamic grace and power of today’s female filmmakers Four short films directed by women were screened at the Cannes Lions 2018 International Festival of Creativity as a part of a June 20 presentation by FCB Chicago’s CCO Liz Taylor and The 3% … Continue reading “Moxie and resilience on display at Cannes Lions”
FCB’s Liz Taylor and 3% Movement’s Kat Gordon announced that the femme-focused advertising competition is now open to women around the world During a presentation at the Cannes Lions Festival of Creativity, FCB Chicago’s Chief Creative Officer Liz Taylor and 3% Movement founder Kat Gordon announced that the Athena Advertising Awards are going global … Continue reading “NYC-based Athena Advertising Awards go global”
One of America’s fastest growing fast-food chains, Champaign, IL-based Jimmy John’s has launched an exciting new advertising campaign nationwide. Long known for making sandwiches “freaky fast,” the campaign, created by FCB Chicago, ups the freaky ante by celebrating the brand’s freaky employees and the lengths to which they go to prepare the perfect sandwich. Apparently, … Continue reading “Freak Yeah! Jimmy John’s has gotten like, freaky fast”
“I deeply apologize to everyone that this situation has caused distress. I believe all women have the right to feel safe and be heard. I am focusing on healing with my family.” – Dan Fietsam It’s never easy to report bad news, especially in the era of #metoo. What we say and how we … Continue reading “Laughlin Constable fires CCO Fietsam after allegations”
For your viewing pleasure, here’s a collection of inspiring spots and trailers that got Reel Chicago’s attention. McDonald’s Agency: Burrell Communications Nothing really spectacular happens in this new breakfast spot for the fast food giant’s Sausage, Egg and Cheese McGriddles, but it just leaves you with a warm feeling as son hustles to meet … Continue reading “New creative to get your week going — 05.08.18”
For your viewing pleasure, here’s a collection of spots and trailers that are currently holding Reel Chicago’s attention. Blue Bunny Agency: FCB Chicago “Bye Bye britches!” FCB’s latest for Blue Bunny ice cream (a recent account win that we reported on last year) features the tagline, “Give into the bunny” and boasts just the … Continue reading “Latest eye catching new work — 4.16.18”
Chicago’s We Are Unlimited, FCB, Onion Labs and Energy BBDO are among the ad agency and post-production companies nominated for this year’s Webby Awards, the International Academy of Digital Arts & Sciences announced today. The Webbys were established in 1996, when most people thought of the web as something Spider-man shot from his wrists. The … Continue reading “We Are Unlimited, Energy BBDO among Webby noms”
Ewan McGregor joins RSA as commercial director RSA Films president Jules Daly announced Monday that “The Force” is now with RSA as former Obi-Wan Kenobi, Ewan McGregor, has joined the Ridley Scott-owned company. The acclaimed film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s Fargo, joined for … Continue reading “Ewan McGregor, Backyard, Whitehouse industry moves”
Burrell among Chicago shops on Ad Age’s annual A-list While some were out shopping for mattresses or watching Marvel’s Black Panther for a third time on President’s Day, Ad Age dropped its annual “A-List” issue of the best agencies, and some Chicago shops made the list. We’re not surprised. We’ve been covering them all year. … Continue reading ““A-List” Burrell, Russell Stover, Zapwater, box office”
Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect Fit, also starred Chris Pratt and featured The Guardians of the Galaxy star preparing for his very first Super Bowl spot. Its sequel, titled I Like … Continue reading “Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot”
“These days, I’m trying to stay in top shape for work. So, when I see a beer I can’t help but squint my eyes and imagine a treadmill.” No, that’s not me talking. It’s Chris Pratt, who appears in a new Michelob Ultra Super Bowl spot that premiered yesterday from the fastest growing beer brand … Continue reading “Watch Chris Pratt in new Michelob Ultra spot”
St. Louis agency, Rodgers Townsend announced today the appointment of Andrew Dauska as Chief Executive Officer.
Effective August 30, Dauska will partner with Michael McCormick, EVP and Chief Creative Officer, taking over from Tim Rodgers, one of the agency’s two founders, as he enters retirement.
Dauska leaves TBWA\Chiat\Day, where he served as Managing Director and lead client partner for Nissan North America.
According to multiple June 13 reports, Sears announced it would cut 400 jobs, affecting mostly its employees at its corporate headquarters in Hoffman Estates.
The layoffs come as part of an effort to restructure, which is designed to deliver Sears $1.25 billion in annual cost reductions.
On top of the corporate office jobs, positions at field operations will be affected as well due to store closures Sears initiated earlier in June.
The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.
While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.
EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.
Last week, I wrapped my directorial debut on a short film I wrote, an homage to “The Twilight Zone” called, “The After Party.” The film is a commentary on binge drinking among women as well as how we as a society are addicted to so much from “Boomerang videos” to pain killers.
As I cried during the entire 2:40 AM drive home — a teary cocktail of exhaustion, relief, sadness and shock that I actually did this — I began to think about the script’s journey. You see, every good story has a story. And this is “The After Party’s.”
11 DOLLAR BILL, Bridges Media’s 2-year old post division, opened a branch facility in downtown Boulder, Colorado, run by partner / CCO Christian Robins, who recently moved to Boulder, and Managing Director Lisa Effress, a former agency EP and co-founder of the branded content engine F. Yeah & Associates in Boulder.
PARTICIPANT MEDIA’S $25 MILLION FEATURE, “Captive State,” will lead off movie production in Chicago in 2017, having opened an office, production, wardrobe and construction mill space at Cinespace.
The sci-fi epic was co-written and will be directed by Rupert Wyatt (“Rise of the Planet of the Apes” and EP of “The Exorcist” series).”
NORTHWESTERN MEMORIAL HEALTHCARE hired a new marketing officer: veteran Chicago adman Mark Modesto, who joined from his role as CEO of Ryan Partnership. He will oversee marketing relations for the hospital’s network of seven affiliated Chicago area hospitals.
“With Mark’s considerable experience,” said President / CEO Dean Harrison, “he will be able to elevate the Northwestern medical brand experience for the patients and communities we are privileged to serve.”
AFTER A FIVE MONTH REVIEW, Dallas-headquartered Epsilon won the estimated $24 million consolidated Del Monte Foods account from three incumbent agencies, to be handled by Epsilon’s Chicago-based team that includes chief creative officer John Immesoete.
THE MIDWEST PREMIERE of writer/director Robert Budreau’s “Born to be Blue” biopic of jazz legend Chet Baker will open the 7th annual Blue Whiskey Independent Film Festival, July 24-31 at the AMC Randhurst 12 in Mt. Prospect starting at 7 p.m.
MULTI-HONORED JEAN BATTHANY has departed DDB as ECD/EVP after four years to join Walt Disney Parks and Resorts as VP / Global Creative in LA. A native New Yorker and an art director by profession, with more than 20 years experience, Batthany has been an advocate for changing the ratio of men to women in creative leadership roles.
At DDB she received tons of industry awards including Women in Film’s Focus Award, Business Insider’s Most Creative Women in Advertising and the Keith Reinhard People Award. Chicago will miss her.