One Show: FCB Chicago wins eight Gold Pencils

ONE SHOW

FCB Chicago received eight One Show Gold Pencils this year.  They include four Golds with FCBXLord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, Print and Public Relations, and one with Lord + Thomas for Chicago Public Library “Live from the Library” in Social Media.

FCB wasn’t the only agency to represent the midwest at the One Show. DDB Chicago won Bronze and Gold Pencils for Miller Lite’s Farewell Work Holiday Parties in the Branded Entertainment Category. The agency, along with Another Country, also won Gold for their work for Starburst Swirlers in the Mobile Category. DDB also won a gold for the same work in the Digital/Interactive Categories.

Pencil – OS-53391 – IP & Products – Physical Product – SC Johnson, Baygon – Light for Hope

Merit – OS-53263 – Branded Entertainment – Experiential – Virtual Events – Livestream – Brown-Forman, Old Forester – Kentucky Turtle Derby

Merit – OS-53266 – Branded Entertainment – Innovation in Lockdown – Brown-Forman, Old Forester – Kentucky Turtle Derby

Merit – OS-53350 – Interactive & Online – Online Advertising – Display Ads – SC Johnson, Ziploc – Leftover Recipes

Ogilvy Chicago took home a Bronze for SC Johnson/Pledge Trendiest Apartment in the Digital Craft category. Energy BBDO also won a Bronze Pencil for SC Johnson/Baygon in the Interactive and Online Category.


Full list of Chicago winners from the One Show

BronzeDDB / Chicago + Arts & Sciences + Arcade + LIME StudiosFarewell, Work Holiday PartiesMiller LiteBranded Entertainment
BronzeOgilvy / ChicagoTrendiest ApartmentSC Johnson/PledgeDigital Craft
BronzeFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoInteractive & Online
BronzeVMLY&R / Kansas City + Wendy’s + Spark Foundry / New York + Ketchum / ChicagoSuper Wendy’s WorldWendy’sInteractive & Online
BronzeEnergy BBDO / Chicago + Flare / ChicagoLight for HopeSC Johnson, BaygonIP & Products
BronzeDDB / Chicago + Another Country / Chicago + SMUGGLER + FramestoreBest Enjoyed VerticallyStarburst SwirlersMoving Image Craft
BronzeFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAPublic Relations
BronzeLeo Burnett / ChicagoLittlest BailoutKraft Heinz Country Time LemonadeSocial Media
GoldDDB / Chicago + Arts & Sciences + Arcade + LIME StudiosFarewell, Work Holiday PartiesMiller LiteBranded Entertainment
GoldFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoDesign
GoldFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoDigital Craft
GoldFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAIntegrated
GoldSMUGGLER + DDB ChicagoBest Enjoyed VerticallyStarburst SwirlersInteractive & Online
GoldDDB / Chicago + Another Country / Chicago + SMUGGLER + FramestoreBest Enjoyed VerticallyStarburst SwirlersMobile
GoldDDB / Chicago + Another Country / Chicago + SMUGGLER + FramestoreBest Enjoyed VerticallyStarburst SwirlersMobile
GoldDDB / Chicago + Arts & Sciences + Arcade + LIME StudiosFarewell, Work Holiday PartiesMiller LiteOut of Home
GoldDDB / Chicago + Arts & Sciences + Arcade + LIME StudiosFarewell, Work Holiday PartiesMiller LiteOut of Home
GoldDDB / Chicago + Alma DDB / Miami + Connect + ICF NextCalorie Burning URLMiller LitePrint
GoldFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAPrint
GoldFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAPublic Relations
GoldFCB / Chicago + Lord + Thomas / ChicagoLive from the LibraryChicago Public LibrarySocial Media
Gold
Best of Discipline
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoDesign
Gold
Best of Discipline
DDB / Chicago + Another Country / Chicago + SMUGGLER + FramestoreBest Enjoyed VerticallyStarburst SwirlersMobile
MeritDDB / Chicago + Alma DDB / Miami + Connect + ICF NextCantennaMiller LiteBranded Entertainment
MeritDDB / Chicago + Connect + Alison Brod Marketing + Communications / New YorkBig Game DreamCoors LightBranded Entertainment
MeritEnergy BBDO / Chicago + Flare / Chicago + Current GlobalKentucky Turtle DerbyBrown-Forman, Old ForesterBranded Entertainment
MeritFCB / Chicago + Lord + Thomas / ChicagoLive from the LibraryChicago Public LibraryBranded Entertainment
MeritVMLY&R / Kansas City + Wendy’s + Spark Foundry / New York + Ketchum / ChicagoSuper Wendy’s WorldWendy’sBranded Entertainment
MeritFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRACreative Effectiveness
MeritOgilvy / ChicagoTrendiest ApartmentSC Johnson/PledgeCreative Use of Data
MeritDDB / Chicago + Arts & Sciences + Arcade + LIME StudiosFarewell, Work Holiday PartiesMiller LiteDesign
MeritOgilvy / ChicagoThe City that Works By DesignCity of ChicagoDesign
MeritOgilvy / ChicagoTrendiest ApartmentSC Johnson/PledgeDesign
MeritLeo Burnett / ChicagoClone MachineCoors LightDigital Craft
MeritLeo Burnett / ChicagoLittlest BailoutKraft Heinz Country Time LemonadeExperiential & Immersive
MeritMomentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / IrvineLots of JoyWalmartExperiential & Immersive
MeritDDB / Chicago + Alma DDB / Miami + Connect + ICF NextCantennaMiller LiteFilm
MeritQuality Meats / Chicago + The BMP Film Co. / ChicagoWe’re Here For You FilmThe Wieners CircleFilm
MeritFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAGreen Pencil
MeritFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAHealth, Wellness & Pharma
MeritDDB / Chicago + Connect + Alison Brod Marketing + Communications / New YorkBig Game DreamCoors LightIntegrated
MeritFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAIntegrated
MeritFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoIntegrated
MeritLeo Burnett / ChicagoLittlest BailoutKraft Heinz Country Time LemonadeIntegrated
MeritOgilvy / ChicagoThe City that Works By DesignCity of ChicagoIntegrated
MeritAnnex / ChicagoMade to CreateJOB Rolling PapersInteractive & Online
MeritEnergy BBDO / Chicago + BBDO / New YorkLeftover RecipesSC Johnson, ZiplocInteractive & Online
MeritFCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / ChicagoLong Live LoveCanon, USAInteractive & Online
MeritFCB / Chicago + Lord + Thomas / ChicagoLive from the LibraryChicago Public LibraryInteractive & Online
MeritLeo Burnett / ChicagoClone MachineCoors LightInteractive & Online
MeritMRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / ChicagoCertified Story Time- Hidden Camera HuntGeneral Motors Certified Pre-OwnedInteractive & Online
MeritOgilvy / ChicagoTrendiest ApartmentSC Johnson/PledgeInteractive & Online
MeritSMUGGLER + DDB ChicagoBest Enjoyed VerticallyStarburst SwirlersMoving Image Craft
MeritDDB / Chicago + Arts & Sciences + Arcade + LIME StudiosFarewell, Work Holiday PartiesMiller LiteOut of Home
MeritFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoOut of Home
MeritFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoPrint
MeritDDB / Chicago + Alma DDB / Miami + Connect + ICF NextAmerica Could Use a BeerMolson Coors/ Coors LitePublic Relations
MeritDDB / Chicago + Connect + Alison Brod Marketing + Communications / New YorkBig Game DreamCoors LightPublic Relations
MeritFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAPublic Relations
MeritFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoPublic Relations
MeritLeo Burnett / ChicagoLittlest BailoutKraft Heinz Country Time LemonadePublic Relations
MeritWeber Shandwick / ChicagoThe Swim Heard ‘Round the WorldMilk Processor Education Program (MilkPEP)Public Relations
MeritDDB / Chicago + Alma DDB / Miami + Connect + ICF NextCantennaMiller LiteSocial Media
MeritFCB / Chicago + Lord + Thomas / ChicagoLive from the LibraryChicago Public LibrarySocial Media
MeritLeo Burnett / ChicagoLittlest BailoutKraft Heinz Country Time LemonadeSocial Media
MeritOgilvy / ChicagoTrendiest ApartmentSC Johnson/PledgeSocial Media
MeritFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoSustainable Development Pencil
SilverDDB / Chicago + Arts & Sciences + Arcade + LIME StudiosFarewell, Work Holiday PartiesMiller LiteExperiential & Immersive
SilverFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoExperiential & Immersive
SilverOgilvy / ChicagoTrendiest ApartmentSC Johnson/PledgeExperiential & Immersive
SilverFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAIntegrated
SilverMRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / ChicagoCertified Story Time- Super Fresh GrannyGeneral Motors Certified Pre-OwnedInteractive & Online
SilverFCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / ChicagoBoards of ChangeCity of ChicagoMobile
SilverDDB / Chicago + Alma DDB / Miami + Connect + ICF NextCalorie Burning URLMiller LitePrint
SilverFCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / ChicagoContract for ChangeMichelob ULTRAPublic Relations
SilverVMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy’sWendy’s. Now that you mention us.Wendy’sSocial Media

ALSO READ: AMV BBDO Wins The One Show 2021 Best of Show


The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, Interactive & Online, and Public Relations.  

Seven Golds went to the agency’s “#wombstories” for the client — two in Branded Entertainment and one each in Film, Health, Wellness & Pharma, Integrated, and Moving Image Craft — and two Golds were for “#painstories” in Digital Craft and Creative Use of Data.  AMV BBDO won 22 Pencils overall: 12 Gold, seven Silver and three Bronze. 

This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are:

  • Agency of the Year — AMV BBDO London 
  • Independent Agency of the Year — Translation Brooklyn
  • In-House Agency of the Year — Spotify In-House
  • Network of the Year — BBDO Worldwide
  • Creative Holding Company of the Year — Interpublic Group
  • Production Company of the Year — Chelsea Pictures
  • Music & Sound Company of the Year — 750mph
  • Client of the Year — Libresse

This year marked the inaugural One Show Fusion Pencil, the advertising and design industry’s first global award to recognize great work that best incorporates diversity, equity and inclusion (DEI) principles and underrepresented groups in both the creative content of the work and the team that made it.

The first winners of this important award were FCB Inferno with Partizan, both in London, with “This Girl Can” for Sport England, and The Bloc New York with “The Call” for Empowher NY.

There were two winners of The One Show 2021 Green Pencil, recognizing the most environmentally conscious creative work for the year: Havas Turkey Istanbul “Water Index” for Reckitt/Finish, and Ogilvy Poland Warsaw “Green Instructions” for LEGO.

The One Show 2021 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all, went to:

  • DDB Group Germany Berlin with MediaMonks Hilversum, DaHouse AudioBerlin and Blockworks London “The Uncensored Library” for Reporters Without Borders
  • MullenLowe New York with MediaHub “The UNSeen Story”  for UN Women
  • Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan

The One Show Cultural Driver Gold Pencil, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design, went to Edelman New York “A New Jingle for a New Era” for Good Humor, and Translation Brooklyn with Prettybird Los Angeles “You Love Me” for Beats by Dre.

The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented to Saatchi & Saatchi New York and Procter & Gamble – Tide.


RELATED: 72andSunny’s Cole elected Chair of One Club Board


In addition to AMV BBDO, other top Gold Pencil winners for the year include Area 23 New York with Claire’s Place Foundation Redondo Beach with 13 Golds for “Sick Beats” on behalf of Woojer.  Four Golds were in Experiential & Immersive, three each in Health, Wellness & Pharma and Radio & Audio, and one each in Digital Craft, IP & Products and Music & Sound Craft.  The agency also picked up four Silver and six Bronze Pencils.

Also with 13 One Show Golds is FCB New York, all for “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA.  The work won two Golds each in Branded Entertainment, Direct Marketing, Experiential & Immersive, Integrated and Out of Home, and one each in Digital Craft, Interactive & Online, and Public Relations.

Also with eight One Show Gold Pencils is McCann New York, all with Hungry Man Productions Los Angeles and JSM Music New York for “True Name” on behalf of Mastercard: two each in Direct Marketing and Experiential & Immersive, and one each in Design, Health, Wellness & Pharma, IP & Products, and Public Relations.

A total of 17,719 pieces from 65 countries were entered in The One Show 2021.  Agencies, studios, brands, production companies and designers in 54 countries were awarded 173 Gold Pencils, 161 Silver, 224 Bronze and 1,102 Merits.

All One Show 2021 Pencil and Merit winners were announced today during the global Creative Week 2021, and can be viewed in the winners showcase here.  The One Show 2021 Best of Discipline winners were announced last week, and are showcased here. Best of Discipline winning teams will present their work throughout the day on June 10.

The One Show 2021 Creative Rankings and The One Club Global Creative Rankings, combining results from The One Show 2021 and ADC 100th Annual Awards, will be announced next week.

Creative Week 2021 sponsors include ShutterstockVerizon and Working Not Working.

The complete showcase of all global One Show 2021 Pencil and Merit winners can be viewed here, a pdf of all winners can be downloaded here.


For national news coverage go to Reel360.com

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