FCB Chicago received eight One Show Gold Pencils this year. They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, Print and Public Relations, and one with Lord + Thomas for Chicago Public Library “Live from the Library” in Social Media.
FCB wasn’t the only agency to represent the midwest at the One Show. DDB Chicago won Bronze and Gold Pencils for Miller Lite’s Farewell Work Holiday Parties in the Branded Entertainment Category. The agency, along with Another Country, also won Gold for their work for Starburst Swirlers in the Mobile Category. DDB also won a gold for the same work in the Digital/Interactive Categories.
Pencil – OS-53391 – IP & Products – Physical Product – SC Johnson, Baygon – Light for Hope
Merit – OS-53263 – Branded Entertainment – Experiential – Virtual Events – Livestream – Brown-Forman, Old Forester – Kentucky Turtle Derby
Merit – OS-53266 – Branded Entertainment – Innovation in Lockdown – Brown-Forman, Old Forester – Kentucky Turtle Derby
Merit – OS-53350 – Interactive & Online – Online Advertising – Display Ads – SC Johnson, Ziploc – Leftover Recipes
Ogilvy Chicago took home a Bronze for SC Johnson/Pledge Trendiest Apartment in the Digital Craft category. Energy BBDO also won a Bronze Pencil for SC Johnson/Baygon in the Interactive and Online Category.
Full list of Chicago winners from the One Show
Bronze | DDB / Chicago + Arts & Sciences + Arcade + LIME Studios | Farewell, Work Holiday Parties | Miller Lite | Branded Entertainment |
Bronze | Ogilvy / Chicago | Trendiest Apartment | SC Johnson/Pledge | Digital Craft |
Bronze | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Interactive & Online |
Bronze | VMLY&R / Kansas City + Wendy’s + Spark Foundry / New York + Ketchum / Chicago | Super Wendy’s World | Wendy’s | Interactive & Online |
Bronze | Energy BBDO / Chicago + Flare / Chicago | Light for Hope | SC Johnson, Baygon | IP & Products |
Bronze | DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore | Best Enjoyed Vertically | Starburst Swirlers | Moving Image Craft |
Bronze | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Public Relations |
Bronze | Leo Burnett / Chicago | Littlest Bailout | Kraft Heinz Country Time Lemonade | Social Media |
Gold | DDB / Chicago + Arts & Sciences + Arcade + LIME Studios | Farewell, Work Holiday Parties | Miller Lite | Branded Entertainment |
Gold | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Design |
Gold | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Digital Craft |
Gold | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Integrated |
Gold | SMUGGLER + DDB Chicago | Best Enjoyed Vertically | Starburst Swirlers | Interactive & Online |
Gold | DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore | Best Enjoyed Vertically | Starburst Swirlers | Mobile |
Gold | DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore | Best Enjoyed Vertically | Starburst Swirlers | Mobile |
Gold | DDB / Chicago + Arts & Sciences + Arcade + LIME Studios | Farewell, Work Holiday Parties | Miller Lite | Out of Home |
Gold | DDB / Chicago + Arts & Sciences + Arcade + LIME Studios | Farewell, Work Holiday Parties | Miller Lite | Out of Home |
Gold | DDB / Chicago + Alma DDB / Miami + Connect + ICF Next | Calorie Burning URL | Miller Lite | |
Gold | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | |
Gold | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Public Relations |
Gold | FCB / Chicago + Lord + Thomas / Chicago | Live from the Library | Chicago Public Library | Social Media |
Gold Best of Discipline | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Design |
Gold Best of Discipline | DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore | Best Enjoyed Vertically | Starburst Swirlers | Mobile |
Merit | DDB / Chicago + Alma DDB / Miami + Connect + ICF Next | Cantenna | Miller Lite | Branded Entertainment |
Merit | DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York | Big Game Dream | Coors Light | Branded Entertainment |
Merit | Energy BBDO / Chicago + Flare / Chicago + Current Global | Kentucky Turtle Derby | Brown-Forman, Old Forester | Branded Entertainment |
Merit | FCB / Chicago + Lord + Thomas / Chicago | Live from the Library | Chicago Public Library | Branded Entertainment |
Merit | VMLY&R / Kansas City + Wendy’s + Spark Foundry / New York + Ketchum / Chicago | Super Wendy’s World | Wendy’s | Branded Entertainment |
Merit | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Creative Effectiveness |
Merit | Ogilvy / Chicago | Trendiest Apartment | SC Johnson/Pledge | Creative Use of Data |
Merit | DDB / Chicago + Arts & Sciences + Arcade + LIME Studios | Farewell, Work Holiday Parties | Miller Lite | Design |
Merit | Ogilvy / Chicago | The City that Works By Design | City of Chicago | Design |
Merit | Ogilvy / Chicago | Trendiest Apartment | SC Johnson/Pledge | Design |
Merit | Leo Burnett / Chicago | Clone Machine | Coors Light | Digital Craft |
Merit | Leo Burnett / Chicago | Littlest Bailout | Kraft Heinz Country Time Lemonade | Experiential & Immersive |
Merit | Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine | Lots of Joy | Walmart | Experiential & Immersive |
Merit | DDB / Chicago + Alma DDB / Miami + Connect + ICF Next | Cantenna | Miller Lite | Film |
Merit | Quality Meats / Chicago + The BMP Film Co. / Chicago | We’re Here For You Film | The Wieners Circle | Film |
Merit | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Green Pencil |
Merit | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Health, Wellness & Pharma |
Merit | DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York | Big Game Dream | Coors Light | Integrated |
Merit | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Integrated |
Merit | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Integrated |
Merit | Leo Burnett / Chicago | Littlest Bailout | Kraft Heinz Country Time Lemonade | Integrated |
Merit | Ogilvy / Chicago | The City that Works By Design | City of Chicago | Integrated |
Merit | Annex / Chicago | Made to Create | JOB Rolling Papers | Interactive & Online |
Merit | Energy BBDO / Chicago + BBDO / New York | Leftover Recipes | SC Johnson, Ziploc | Interactive & Online |
Merit | FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago | Long Live Love | Canon, USA | Interactive & Online |
Merit | FCB / Chicago + Lord + Thomas / Chicago | Live from the Library | Chicago Public Library | Interactive & Online |
Merit | Leo Burnett / Chicago | Clone Machine | Coors Light | Interactive & Online |
Merit | MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago | Certified Story Time- Hidden Camera Hunt | General Motors Certified Pre-Owned | Interactive & Online |
Merit | Ogilvy / Chicago | Trendiest Apartment | SC Johnson/Pledge | Interactive & Online |
Merit | SMUGGLER + DDB Chicago | Best Enjoyed Vertically | Starburst Swirlers | Moving Image Craft |
Merit | DDB / Chicago + Arts & Sciences + Arcade + LIME Studios | Farewell, Work Holiday Parties | Miller Lite | Out of Home |
Merit | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Out of Home |
Merit | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | |
Merit | DDB / Chicago + Alma DDB / Miami + Connect + ICF Next | America Could Use a Beer | Molson Coors/ Coors Lite | Public Relations |
Merit | DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York | Big Game Dream | Coors Light | Public Relations |
Merit | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Public Relations |
Merit | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Public Relations |
Merit | Leo Burnett / Chicago | Littlest Bailout | Kraft Heinz Country Time Lemonade | Public Relations |
Merit | Weber Shandwick / Chicago | The Swim Heard ‘Round the World | Milk Processor Education Program (MilkPEP) | Public Relations |
Merit | DDB / Chicago + Alma DDB / Miami + Connect + ICF Next | Cantenna | Miller Lite | Social Media |
Merit | FCB / Chicago + Lord + Thomas / Chicago | Live from the Library | Chicago Public Library | Social Media |
Merit | Leo Burnett / Chicago | Littlest Bailout | Kraft Heinz Country Time Lemonade | Social Media |
Merit | Ogilvy / Chicago | Trendiest Apartment | SC Johnson/Pledge | Social Media |
Merit | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Sustainable Development Pencil |
Silver | DDB / Chicago + Arts & Sciences + Arcade + LIME Studios | Farewell, Work Holiday Parties | Miller Lite | Experiential & Immersive |
Silver | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Experiential & Immersive |
Silver | Ogilvy / Chicago | Trendiest Apartment | SC Johnson/Pledge | Experiential & Immersive |
Silver | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Integrated |
Silver | MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago | Certified Story Time- Super Fresh Granny | General Motors Certified Pre-Owned | Interactive & Online |
Silver | FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago | Boards of Change | City of Chicago | Mobile |
Silver | DDB / Chicago + Alma DDB / Miami + Connect + ICF Next | Calorie Burning URL | Miller Lite | |
Silver | FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago | Contract for Change | Michelob ULTRA | Public Relations |
Silver | VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy’s | Wendy’s. Now that you mention us. | Wendy’s | Social Media |
ALSO READ: AMV BBDO Wins The One Show 2021 Best of Show
The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, Interactive & Online, and Public Relations.
Seven Golds went to the agency’s “#wombstories” for the client — two in Branded Entertainment and one each in Film, Health, Wellness & Pharma, Integrated, and Moving Image Craft — and two Golds were for “#painstories” in Digital Craft and Creative Use of Data. AMV BBDO won 22 Pencils overall: 12 Gold, seven Silver and three Bronze.
This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are:
- Agency of the Year — AMV BBDO London
- Independent Agency of the Year — Translation Brooklyn
- In-House Agency of the Year — Spotify In-House
- Network of the Year — BBDO Worldwide
- Creative Holding Company of the Year — Interpublic Group
- Production Company of the Year — Chelsea Pictures
- Music & Sound Company of the Year — 750mph
- Client of the Year — Libresse
This year marked the inaugural One Show Fusion Pencil, the advertising and design industry’s first global award to recognize great work that best incorporates diversity, equity and inclusion (DEI) principles and underrepresented groups in both the creative content of the work and the team that made it.
The first winners of this important award were FCB Inferno with Partizan, both in London, with “This Girl Can” for Sport England, and The Bloc New York with “The Call” for Empowher NY.
There were two winners of The One Show 2021 Green Pencil, recognizing the most environmentally conscious creative work for the year: Havas Turkey Istanbul “Water Index” for Reckitt/Finish, and Ogilvy Poland Warsaw “Green Instructions” for LEGO.
The One Show 2021 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all, went to:
- DDB Group Germany Berlin with MediaMonks Hilversum, DaHouse AudioBerlin and Blockworks London “The Uncensored Library” for Reporters Without Borders
- MullenLowe New York with MediaHub “The UNSeen Story” for UN Women
- Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan
The One Show Cultural Driver Gold Pencil, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design, went to Edelman New York “A New Jingle for a New Era” for Good Humor, and Translation Brooklyn with Prettybird Los Angeles “You Love Me” for Beats by Dre.
The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented to Saatchi & Saatchi New York and Procter & Gamble – Tide.
RELATED: 72andSunny’s Cole elected Chair of One Club Board
In addition to AMV BBDO, other top Gold Pencil winners for the year include Area 23 New York with Claire’s Place Foundation Redondo Beach with 13 Golds for “Sick Beats” on behalf of Woojer. Four Golds were in Experiential & Immersive, three each in Health, Wellness & Pharma and Radio & Audio, and one each in Digital Craft, IP & Products and Music & Sound Craft. The agency also picked up four Silver and six Bronze Pencils.
Also with 13 One Show Golds is FCB New York, all for “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA. The work won two Golds each in Branded Entertainment, Direct Marketing, Experiential & Immersive, Integrated and Out of Home, and one each in Digital Craft, Interactive & Online, and Public Relations.
Also with eight One Show Gold Pencils is McCann New York, all with Hungry Man Productions Los Angeles and JSM Music New York for “True Name” on behalf of Mastercard: two each in Direct Marketing and Experiential & Immersive, and one each in Design, Health, Wellness & Pharma, IP & Products, and Public Relations.
A total of 17,719 pieces from 65 countries were entered in The One Show 2021. Agencies, studios, brands, production companies and designers in 54 countries were awarded 173 Gold Pencils, 161 Silver, 224 Bronze and 1,102 Merits.
All One Show 2021 Pencil and Merit winners were announced today during the global Creative Week 2021, and can be viewed in the winners showcase here. The One Show 2021 Best of Discipline winners were announced last week, and are showcased here. Best of Discipline winning teams will present their work throughout the day on June 10.
The One Show 2021 Creative Rankings and The One Club Global Creative Rankings, combining results from The One Show 2021 and ADC 100th Annual Awards, will be announced next week.
Creative Week 2021 sponsors include Shutterstock, Verizon and Working Not Working.
The complete showcase of all global One Show 2021 Pencil and Merit winners can be viewed here, a pdf of all winners can be downloaded here.
For national news coverage go to Reel360.com