During the Super Bowl, commercial breaks are notoriously swamped with beer advertisements. A certain, other beer brand seemingly controls the ad space – so much so that Coors is legally locked out from playing on TV screens nationwide during the Big Game. However, AB has announced it is sitting out Super Bowl LV this year. … Continue reading “Coors Light, Seltzer Big Game ad runs in dreams”
In a holiday season when nothing feels typical, Coors Light is introducing a festive tradition just for grownups – because, let’s be honest, adults deserve to enjoy the holiday season, too. Meet Beerman, a perfectly imperfect drinking buddy designed to keep your beers cold and your spirits up. In fact, Beerman is the holiday hero … Continue reading “Snowman transforms into Beerman for Coors Light”
In its 14th year empowering Latino leaders, Coors Light is proud to announce Richard Montez as its 2020 Líder of the Year. Since 2006, the program has highlighted, honored and rewarded Latinos across the United States who are committed to helping their communities thrive. This national recognition, decided by an online public voting competition, includes a $25,000 grant from Coors Light for … Continue reading “Coors Light announces 2020 Líder of the Year”
We’re months into this “new normal” filled with endless video meetings and virtual happy hours – and the novelty has long worn off. That’s why, beginning today, Coors Light is giving drinkers across the country a chance to win a trip to the IRL versions of the travel destinations they’ve been staring at on their … Continue reading “Coors Light will send you to your video chat background”
Tired of Zooming? Sick of looking at a Brady Bunch-inspired screen and pretending you’re interested? Coors Light feels you. And now the beer and Leo Burnett want to give you a moment to themselves. Introducing the Coors Light Clone Machine. Now your team can create digital dopplegangers and loop a video of themselves to play during … Continue reading “Videoconference and chill with Coors Light”
The Chicago shop will guide several agencies in a campaign to help the brewery “bring drinkers back to beer” MillerCoors this week tapped Leo Burnett to help reinforce the brand direction and overarching marketing campaigns for its Coors Light account. The account, which was previously handled by 72andSunny, went into review this past March. The … Continue reading “Burnett named lead agency for Coors Light”
Commonground tapped Chuck Bein’s See Music to produce the soundtrack for the agency’s glacially cold introduction of Coors Light Special Edition aluminum pint bottle, in a 15-second spot titled, “Crevice.”
Nation’s second-largest brewer intends to diversify, accelerate, and reduce expenses by moving to The Windy City Intending to reduce expenses by $150 million, brewer Molson Coors announced last week that it will move its headquarters from Denver to Chicago, according to the Chicago Tribune. The relocation is prompted in part by an industry-wide 5% decline … Continue reading “Molson Coors moving HQ to Chicago”
The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors with … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
New creative from agency DDB and a lawsuit take the battle to a whole new level Marsellus Wallace would be proud. The #corntroversy between Bud Light and Miller Lite, which began on the Super Bowl, has now turned into a Super Brawl. MillerCoors has taken the brewing battle with Bud Light to the next level … Continue reading “Beer Wars: Miller Lite goes medieval on Bud Light”
Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones’ episode The Mountain in its Bud Knight Super Bowl ad, Bud Light now finds itself in a tussle with competitor Miller Lite. As part of its Super Bowl strategy, Bud Light placed … Continue reading “Lite versus Light: corn syrup dispute bubbles over”
The former Kraft Heinz Senior Vice President inherits a portfolio of brands from the nation’s second-largest brewer MillerCoors has named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities … Continue reading “MillerCoors taps Michelle St. Jacques as new CMO”
The big news that rocked Michigan Avenue Friday was also bad news for Chicago advertising. Cavalry, the three-year old agency dedicated solely to Coors advertising was routed by the brewery’s new top brass, chief marketing officer David Kroll.
THE AICP NEXT AWARDS held last night in New York as part of AICP Week, presented its 2015 Most Next honor to Leo Burnett’s Allstate’s “Social Savvy Burglar.” As part of the award, the winner gets to donate a $5,000 grant from the AICP Foundation to an educational institution of its choosing. The recipient was nonprofit Marwen, which offers offering free, arts-based youth development programs for underserved Chicago students in grade
The folks at Energy BBDO are lifting a bottle of Bud Light instead of traditional champagne to toast the winning of America’s biggest beer brand. The agency is the fourth Chicago agency to handle the account since the brand launched 32 years ago.
Beer advertising needed a jolt. And Jim Larmon, the chief creative officer at Cavalry/Chicago, has delivered a big one.
With the unveiling on Sunday of the new agency’s first work for Coors Light, Larmon and Cavalry have demonstrated quite clearly that all a shop really needs to do superlative work is a concept that’s fresh and exciting and the talent on board to execute it to perfection.
YOU NEVER KNOW who’s going to show up at the Chicago International Film Festival, which is part of the fun of attending. On Friday night, actor Vince Vaughn showed up to support his sister Valeri Vaughn’s documentary, “Art of Conflict: The Murals of Northern Ireland,” which he narrates, that examines how street art tells the story of Northern Ireland’s history. He also participated in a post-screening question-and-answer session.
The beer business has been in the headlines with the recent switch of MillerCoors’ Coors Light and Coors banquet brands departing Draftfcb for new Cavalry agency; DDB’s loss of Bud Light to McgarryBowen and a short time late its subsequent loss of the account.
So it comes as a happy coincidence that the 55th Advertising Woman of the Year is MillerCoors’ Jackie Woodward, VP/media & marketing services, cited as “a woman in the advertising profession who has provided outstanding leadership.”
So. Here we go. We’re now barely 12 weeks into the new adventure in beer advertising that is the Chicago-based Cavalry agency. We don’t want to overstate the matter, but to a large degree, the immediate fate of American beer advertising may rest in the hands of two gentlemen entrusted with the formidable task of determining how the Coors Light and Coors Banquet beer brands will be marketed in the months — and perhaps years — to come.
Of course it was too good to last. The (too) amazing roll that McGarryBowen/Chicago was on has come to a crashing halt.