4+ Tired of Zooming? Sick of looking at a Brady Bunch-inspired screen and pretending you’re interested? Coors Light feels you. And now the beer and Leo Burnett want to give you a moment to themselves. Introducing the Coors Light Clone Machine. Now your team can create digital dopplegangers and loop a video of themselves to play … Continue reading “Videoconference and chill with Coors Light”
2+ The Chicago shop will guide several agencies in a campaign to help the brewery “bring drinkers back to beer” MillerCoors this week tapped Leo Burnett to help reinforce the brand direction and overarching marketing campaigns for its Coors Light account. The account, which was previously handled by 72andSunny, went into review this past March. … Continue reading “Burnett named lead agency for Coors Light”
Commonground tapped Chuck Bein’s See Music to produce the soundtrack for the agency’s glacially cold introduction of Coors Light Special Edition aluminum pint bottle, in a 15-second spot titled, “Crevice.”
4+ Nation’s second-largest brewer intends to diversify, accelerate, and reduce expenses by moving to The Windy City Intending to reduce expenses by $150 million, brewer Molson Coors announced last week that it will move its headquarters from Denver to Chicago, according to the Chicago Tribune. The relocation is prompted in part by an industry-wide 5% … Continue reading “Molson Coors moving HQ to Chicago”
2+ The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
4+ New creative from agency DDB and a lawsuit take the battle to a whole new level Marsellus Wallace would be proud. The #corntroversy between Bud Light and Miller Lite, which began on the Super Bowl, has now turned into a Super Brawl. MillerCoors has taken the brewing battle with Bud Light to the next … Continue reading “Beer Wars: Miller Lite goes medieval on Bud Light”
6+ Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones’ episode The Mountain in its Bud Knight Super Bowl ad, Bud Light now finds itself in a tussle with competitor Miller Lite. As part of its Super Bowl strategy, Bud Light … Continue reading “Lite versus Light: corn syrup dispute bubbles over”
3+ The former Kraft Heinz Senior Vice President inherits a portfolio of brands from the nation’s second-largest brewer MillerCoors has named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and … Continue reading “MillerCoors taps Michelle St. Jacques as new CMO”
The big news that rocked Michigan Avenue Friday was also bad news for Chicago advertising. Cavalry, the three-year old agency dedicated solely to Coors advertising was routed by the brewery’s new top brass, chief marketing officer David Kroll.
THE AICP NEXT AWARDS held last night in New York as part of AICP Week, presented its 2015 Most Next honor to Leo Burnett’s Allstate’s “Social Savvy Burglar.” As part of the award, the winner gets to donate a $5,000 grant from the AICP Foundation to an educational institution of its choosing. The recipient was nonprofit Marwen, which offers offering free, arts-based youth development programs for underserved Chicago students in grade
The folks at Energy BBDO are lifting a bottle of Bud Light instead of traditional champagne to toast the winning of America’s biggest beer brand. The agency is the fourth Chicago agency to handle the account since the brand launched 32 years ago.
Beer advertising needed a jolt. And Jim Larmon, the chief creative officer at Cavalry/Chicago, has delivered a big one.
With the unveiling on Sunday of the new agency’s first work for Coors Light, Larmon and Cavalry have demonstrated quite clearly that all a shop really needs to do superlative work is a concept that’s fresh and exciting and the talent on board to execute it to perfection.
YOU NEVER KNOW who’s going to show up at the Chicago International Film Festival, which is part of the fun of attending. On Friday night, actor Vince Vaughn showed up to support his sister Valeri Vaughn’s documentary, “Art of Conflict: The Murals of Northern Ireland,” which he narrates, that examines how street art tells the story of Northern Ireland’s history. He also participated in a post-screening question-and-answer session.
The beer business has been in the headlines with the recent switch of MillerCoors’ Coors Light and Coors banquet brands departing Draftfcb for new Cavalry agency; DDB’s loss of Bud Light to McgarryBowen and a short time late its subsequent loss of the account.
So it comes as a happy coincidence that the 55th Advertising Woman of the Year is MillerCoors’ Jackie Woodward, VP/media & marketing services, cited as “a woman in the advertising profession who has provided outstanding leadership.”
So. Here we go. We’re now barely 12 weeks into the new adventure in beer advertising that is the Chicago-based Cavalry agency. We don’t want to overstate the matter, but to a large degree, the immediate fate of American beer advertising may rest in the hands of two gentlemen entrusted with the formidable task of determining how the Coors Light and Coors Banquet beer brands will be marketed in the months — and perhaps years — to come.