1+ Here is a reason not to groan about it being Monday. It’s National French Fry-Day and McDonald’s is offering free fries to celebrate. The golden arches are offering a free medium fries with no purchase necessary — today, July 13, in honor of National French Fry-Day. The offer will be honored at participating locations … Continue reading “McDonald’s turns Monday into Fry-Day”
2+ McDonald’s USA today announced the launch of its $500,000 Black & Positively Golden Scholarship Fund to help students attending Historically Black Colleges and Universities (HBCUs) continue their education this fall, despite impacts of COVID-19. Facilitated by Thurgood Marshall College Fund (TMCF), scholarships will be distributed for the 2020-2021 academic year. The announcement comes in conjunction with the launch … Continue reading “McDonald’s launches scholarship fund for HBCU Students”
2+ McDonald’s Corporation today announced results for the first quarter ending March 31, 2020. During its investor earnings conference call live over the Internet, McDonald’s President and Chief Executive Officer Chris Kempczinski said, “Following our strong performance in 2019, McDonald’s began 2020 with exceptional global momentum, and our January and February sales were reflective of that trend. … Continue reading “McDonald’s Q1 “significantly disrupted” by COVID-19″
4+ In appreciation for the healthcare workers, police officers, firefighters and paramedics who are committed to our health and safety, McDonald’s will offer free Thank You Meals, between Wednesday, April 22 and Tuesday, May 5, as a token of appreciation for their selfless service. While the majority of America is staying home, McDonald’s has remained open, with our franchisees … Continue reading “McDonald’s offers ‘Thank You Meals’ to first responders”
0 After a weekend that saw 31 more known deaths and 1,570 new known cases of the coronavirus COVID-19 reported in Illinois — including the loss of an infant and the state’s largest single-day increase in new cases, Chicago-based McDonald’s is sending out a message of hope to its customers. McDonald’s wants to assure its customers that the QSR … Continue reading “McDonald’s assures its customers they are here”
1+ The golden arches are getting more and more tainted these days. A former McDonald’s employee, – who says a male co-worker at a Michigan restaurant routinely grabbed her breasts, buttocks and propositioned her for sex — is included in a class action lawsuit that accuses McDonald’s of fostering a “culture of sexual harassment.” According … Continue reading “Workers serve McDonald’s Sexual Harassment lawsuit”
4+ This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing … Continue reading “Wieden + Kennedy named lead agency for McDonald’s”
5+ We love McDonald’s fries. Like, really love. We are not alone of course. It’s a known fact that people around the world love those crispy, golden potato sticks of joy. For #NationalFrenchFryDay, which was July 13, McDonald’s, and AOR We Are Unlimited celebrated with a national campaign encouraging consumers to “Share the Love.” The … Continue reading “McDonald’s shared fries on national FF Day”
3+ New Worldwide Favorites campaign brings taste of Spain, Canada, Australia and the Netherlands to U.S.stores Ever wonder what McDonald’s menu is like around the world? C’mon of course you have. Well, now the fast food giant is allowing its customers to sample some of their global menu items. For real. Or as they say … Continue reading “McDonald’s brings international flavor to U.S.”
3+ The fast food giant has reportedly ordered a new piece of work from beyond the dedicated agency We Are Unlimited That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, I wondered how long would it take the brand … Continue reading “TBWA\Chiat\Day scores McDonald’s McCafé project”
11+ Burnett celebrates the top-performing agencies in global network Last week in Chicago, Leo Burnett Worldwide hosted the 20th annual Leo Burnett “Agency of the Year.” This global celebration recognized the best agencies in the global network by reviewing what Burnett has based their credos on — creative prowess and business results. Leo Burnett Beirut … Continue reading “Latest from Leo B, McDonald’s, and the box office”
Marlena Peleo-Lazar, McDonald’s chief creative officer and a 14-year veteran of the Oak Brook-based company, has resigned amid pressure of reversing the chain’s falling U.S. sales, Advertising Age reported.
Big breaks are always a lucky circumstance of being in the right place at the right time. That’s what happened to a New Zealand rock/hip hop band landing its first-ever commercial gig for McDonald’s, through Chicago-headquartered Music Dealers global licensing company.
continues with “Dojo Kid,” edited by Radar’s Greg Somerlot for Leo Burnett’s fourth spot in the series.
Believe Media of L.A. filmed New York’s Mighty Kid Adjenai Worrell as she goes to karate practice, jogs and meditates along the Hudson River, taking a different approach from the previous Mighty Kids in their sport environments.
“While the treatment and direction for this project were very tight, there were no storyboards or script to speak of,” said Somerlot. “The agency allowed me to experiment and play more than usual because of the format of the spot.
SUPERSTAR DIRECTOR TONY KAYE directed and shot a DDB McDonald’s spot, “Rainy Day,” which was edited by Cutters’ partner Kathryn Hempel with visual effects provided by SOLdesignfx artists Chris Markos and Chris Kreynos.
A little boy watches rain fall and realizes he can’t play outdoors.
Mom snuggles close as the rain streaks down the window and forms a pair of arches?inspiring the idea of a trip to McDonald’s to brighten the day.
Jeff Drooger produced for DDB, Cindy Duffy was Cutters executive producer. Kaye’s L.A. company is Supply & Demand.
Dewey Nicks of Villians directed pop and R&B megagroup Destiny’s Child in a McDonald’s/DDB spot, and a slightly different version for the U.K., with tracks by SPANK! Music & Sound Design.
Destiny’s Child provided SPANK! with vocal elements from their hit single, “Lose My Breath.” SPANK! composed a new instrumental track and hot-mixed the vocals to help tell the story of how a lucky delivery boy, and Destiny Child fan, delivers an order and is invited to stay for lunch.
Greg Allan and Mat Morse composed/produced for SPANK!
McDonald’s VP/chief creative officer Marlena Peleo- Lazar was named 2004 Advertising Woman of the Year by the Women’s Advertising Club of Chicago and the Chicago Advertising Federation. She will be honored at a July 13 luncheon at the Drake hotel.
Peleo-Lazar is the first woman in McDonald’s history to lead and direct all creative work for the company. Recently she won critical acclaim for the “I’m lovin’ it” campaign, the fast food giant’s first-ever global campaign.
positions McGriddles as the “bedtime snack” of choice for young adults who count on having their best times between sundown and sunrise. Digital Kitchen produced, directed, edited and created the graffiti-style graphic animation overlays. Music by WI Productions, Seattle. For the agency: CD/writer Shanteka Sigers, A/ D Tynesha Williams and executive producer Debbie Amsden.