McDonald’s USA today announced the launch of its $500,000 Black & Positively Golden Scholarship Fund to help students attending Historically Black Colleges and Universities (HBCUs) continue their education this fall, despite impacts of COVID-19.
McDonald’s Corporation today announced results for the first quarter ending March 31, 2020. During its investor earnings conference call live over the Internet, McDonald’s President and Chief Executive Officer Chris Kempczinski said,
In appreciation for the healthcare workers, police officers, firefighters and paramedics who are committed to our health and safety, McDonald’s will offer free Thank You Meals, between Wednesday, April 22 and Tuesday, May
After a weekend that saw 31 more known deaths and 1,570 new known cases of the coronavirus COVID-19 reported in Illinois — including the loss of an infant and the state’s largest single-day
The golden arches are getting more and more tainted these days. A former McDonald’s employee, – who says a male co-worker at a Michigan restaurant routinely grabbed her breasts, buttocks
This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the
We love McDonald’s fries. Like, really love. We are not alone of course. It’s a known fact that people around the world love those crispy, golden potato sticks of joy.
New Worldwide Favorites campaign brings taste of Spain, Canada, Australia and the Netherlands to U.S.stores Ever wonder what McDonald’s menu is like around the world? C’mon of course you have.
The fast food giant has reportedly ordered a new piece of work from beyond the dedicated agency We Are Unlimited That didn’t take long. When Reel Chicago first reported in
Burnett celebrates the top-performing agencies in global network Last week in Chicago, Leo Burnett Worldwide hosted the 20th annual Leo Burnett “Agency of the Year.” This global celebration recognized the
In the course of making “Good Things” — a 60-second McDonald’s spot that celebrates African American culture and
Marlena Peleo-Lazar, McDonald’s chief creative officer and a 14-year veteran of the Oak Brook-based company, has resigned amid pressure of
continues with “Dojo Kid,” edited by Radar’s Greg Somerlot for Leo Burnett’s fourth spot in the series.
Believe Media of L.A. filmed New York’s Mighty Kid Adjenai
SUPERSTAR DIRECTOR TONY KAYE directed and shot a DDB McDonald’s spot, “Rainy Day,” which was edited by Cutters’ partner Kathryn Hempel with visual effects provided by SOLdesignfx artists Chris
Dewey Nicks of Villians directed pop and R&B megagroup Destiny’s Child in a McDonald’s/DDB spot, and a slightly different version for the U.K., with tracks by SPANK! Music & Sound
McDonald’s VP/chief creative officer Marlena Peleo- Lazar was named 2004 Advertising Woman of the Year by the Women’s Advertising Club of Chicago and the Chicago
positions McGriddles as the “bedtime snack” of choice for young adults who count on having their best times between sundown and sunrise. Digital Kitchen
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McDonald’s ‘lovin’ it’ and other ad scenesI’M LOVIN’ IT, McDonald’s first global campaign, that’s easily understood in hundreds of languages, is underway. The new campaign will debut Sept. 2, first in England  GERTRUDE expands creative leadership teamGERTRUDE, INC is continuing its growth momentum in its 20th year with a series of strategic leadership additions and promotions across creative and account management. The global strategy, creative, innovation,               |