Sarofsky Principal and Executive Creative Director Erin Sarofsky and Mike Matusek, Founder and Colorist at Nolo Digital Film, announce their new strategic partnership. Having just relocated into Sarofsky’s state-of-the-art studio
Conceived by Cramer Krasselt and produced by Sarofsky, Landmark Credit Union recently launched an integrated marketing campaign activating its refreshed brand identity through the theme of Banking Made Easy. The
They’re here! To everyone’s delight, the newest batch of Jane Lynch Illinois Office of Tourism spots have been released. Last month Reel Chicago gave our readers a heads up that
“Greatness isn’t born from punching a clock,” says the voiceover in a stirring new two-minute brand short, directed, shot and edited direct-to-client by Joe Otting. “Greatness has its own clock,”
The Road Up, the inspiring documentary feature from Siskel/Jacobs Productions (No Small Matter, Louder Than a Bomb) will open October 8 at Gene Siskel Film Center. The Road Up returns to
Last Friday, a brave and emotional new spot for the University of Chicago Medicine broke on regional TV. Crafted by independent, digitally driven, creative agency Schafer Condon Carter, the minute-long
Film leaders echo the inspiration of emerging creators at Founder’s Circle fundraising event A panel of young professionals made it clear that Free Spirit Media is worth the hype
Female football scholarship winner Antoinette “Toni” Harris redefines what it means to be a hybrid in new RAV4 spot Toyota returns to the 2019 Super Bowl with a spotlight on
“White people have to more than just think that it’s okay to not act in a racist way … they actually have to actively do something” Director Steve James America
Hootenanny and Leo Burnett used classic rock, dramatic hyperbole, and smart humor to deliver an effective message in Tears, a new commercial for online insurance company Esurance. Focusing on Esurance’s
Hootenanny and MARC USA recently launched a variety of social additions to an integrated Ruby Tuesday campaign that began with a highly visible spot in 2017. Featuring 360-degree photos, GIFs,
Dang, it’s been a rough week. Shootings in Vegas. The orange one passing paper towels like basketballs to homeless Puerto Ricans and Twitter-fighting with the mayor of San Juan. And
Explore Media highlighted the boost that recreational vehicles give to tailgate parties in a new spot for GoRVing.com, an online resource for travel ideas, news and RV dealer information. The
To say that Seed Media Arts director David Rosen resorted to childish behavior on the set of a recent shoot is incorrect. That was his plan from the beginning.
“I’m a
Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible.
With smart direction, excellent casting
Laughlin Constable helped oil filter giant Fram connect with young adults by hiring a 70-year-old pitchman to call them “numnuts.”
“We wanted to channel that sort of sage old advisor we
321 Fast Draw studio is currently working on unique animations for two high profile sporting events: A 2.5-minute segment for Fox TV’s Super Bowl’s Pre-Game Show
While many car campaigns targeting African Americans skew toward adventures in urban settings, Toyota long-time multicultural agency, Burrell Communications, is showing audiences how to discover —
The Escape Pod had points to prove about the reliable performance of client EGO Powers+ Snow Blowers. in the worst possible weather conditions and literally
A massive campaign of 12 unscripted TV, cable and internet spots for insurance provider Network Health Wisconsin (NHW) was edited by boutique post house Hootenanny’s www.hootenanny.tv.
Graham Metzger who
