Focusing on Esurance’s “Photo Claims” feature — which allows customers to “send photos of the damage from your phone to get your claim settled lickety-split” — the tale of loss and redemption plays like a 30-second sitcom.
With help from Nazareth’s hard-rocking cover of the country ballad “Love Hurts,” the deliberate overreach lands on a level of hilarity achieved by great comedy series like Three’s Company.
Hootenanny Editor Nikki Vapensky cut 15- and 30-second versions of Tears as well as The Talk, which focuses on Esurance’s user-friendly GPS system for tracking roadside assistance.
Both versions of each spot ran nationally, and Tears is still airing.
Vapensky is part of Hootenanny’s creative editorial staff, alongside editors Liz Tate, Graham Metzger, and Sean Halvorsen. They are produced by Executive Producer Don Avila and Producer Samm Smith.
Agency: Leo Burnett
Kevin Goff — ACD/Copywriter
Rene Delgado — ACD/Art Director
Gretchen Zachan — Copywriter
Lauren Wetula — Art Director
Tara Wert — Producer
Directed by Benji Weinstein
Edited by Nikki Vapensky, Hootenanny
Sound by Another Country
Color Correction by Nolo Digital Film
Contact Reel Chicago Editor Daniel Patton at firstname.lastname@example.org.