321 Fast Draw studio is currently working on unique animations for two high profile sporting events: A 2.5-minute segment for Fox TV’s Super Bowl’s Pre-Game Show this Sunday and a 60-second continuing segment for the NBA’s new show, “NBA Countdown,” that starts airing Feb. 12 on ESPN and ABC-TV.
“The Pre-Game segment is about the history of the football legacy of Houston,” describes co-founder/CD Diane De Re. “The host is NFL coach Wade Phillips, former head of the Dallas Cowboys and son of the late Bum Phillips, who’d been head coach for the Houston Oilers. “Wade builds his narration with ‘a blackboard effort,’ which turns into animated heroes of Houston football,” she says.
FastDraw worked directly with Fox TV in LA on the segment — “Our first Super Bowl project,” says CD De Re who founded FastDraw with live action director Ken Nisson in 2010.
“The segment is about who you would think is the best basketball coach that ever lived. The 3D animation is built over live action clips from the massive NBA library, owned by ESPN,” she says.
The first segment of a possible 13 to 26 episode series debuts during the Feb. 12 game between the New York Knicks and the San Antonio Spurs.
FastDraw also has a new address. It moved last August into 3,500 sq. ft. of space on the fifth floor of Cinespace’s main building at 16th and Rockwell, after five years at 35 E. Wacker Drive.
The new space encompasses a studio, with a green cyc for green screen “and for whatever is required,” De Re says, “an audio recording room, an edit bay and open workspace for the creatives,” a full-time staff of ten and ten permalancers.
Directed by Chicago-based Todd Klein of Big Deahl Productions and Craig Brownrigg of LA’s Hungry Man Productions, the spot promotes the chain’s redesigned Garden Bar featuring 55 items plus eight salad dressings hand-made daily at each restaurant.
The agency’s EP was Snake Roth, working alongside CDs Greg Edwards and Josh Blasingame in the Pittsburgh office.
Hootenanny’s Graham Metzger contributed the motion graphics for the piece and Don Avila produced for the post house. Nolo Digital Film’s Elliot Rudmann handled color correction. Original music by Wool & Tusk.
NOISEFLOOR SOUND DESIGNERS Devin Delaney and Stosh Tuszynski created original music and sound design for the “Up” and “Down” videos being displayed during the elevator ride from the first floor of the John Hancock Center to the 360-degree “Tilt” city-viewing experience on the 94th floor.
They created original music and sound score for the two 60-second videos produced by Original Six Media for client “Chicago 360,” operator of the observation deck on the Hancock’s 94th floor. Original Six founder/CD Chad Stum directed, Lindsey Swift produced and local Corey Lillard was the DP. They shot for three non-consecutive days, including capture of breath-taking aerial shots of the city from a helicopter.
The “Up” video ascends and opens onto the 65th floor. The “Down” video is a tour through Chicago’s neighborhoods, such as Old Town, Lakeview, Hyde Park and Pilsen.
Delaney took the swift elevator rides in stride, but his acrophobia (fear of heights) prevented him from stepping out for the “Tilt” experience.
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