Not every commercial heads for Toronto or L.A. (whose numbers have dropped). A sizeable number are being produced here at home and by out-of-towners who like our style and look.
Here’s a brief round-up of what’s been going on, with the help of reports from the Chicago Film Office’s Yolanda Arias. Airwave Productions of Las Vegas was here for a day shooting man-in-the-street interviews on Michigan Avenue … Cass Productions, a local group, hired 100 extras and positioned them on the Lake St. bridge in a staged “protest” for client American Crew Hair …
Jewel commercials came to an end last week after some 20 years of local production. New owners Albertson’s moved production to its Dallas in-house studio.
Producer Diane Mikita, Jewel’s local in-house agency for as many years, won’t be moving with the account. Post Effects shot and edited the weekly spots for nearly eight years.
John Credideo says his Chicago Studio City properties could be gone in a few weeks. Is he sad about it? “I had a good run,” he says. One of the stages could be sold to the NBA and used as a practice court.
A lot of good people believe that “if you build it, they will come.”
In many cases that philosophy of business is true: If you’ve got the goods, customers will respond.
If customers are in the market for what you’ve got, that is.
We’ve got the goods in Chicago Studio City, the biggest and best sound stage complex between coasts. If Hollywood were in the market for stages in Chicago, CSC would be crackling with activity, as it once was.
That was before Canada.
Before Hollywood Blvd. and Madison Ave.
Michigan Avenue has livened up after a too-long hibernation with a spate of creative appointments. Two new from out-of-town:
Big new business for DDB Worldwide: Some $200 million worth of Royal Philips Electronics from Leo Burnett offices around the world, including Chicago.
Element 79 saw the $35 milion Aquafina account go down the drain. More specifically, to BBDO/New York.
Chicago Studio Citys John Crededio and Ron DeRosa were among the 200-plus filmmakers who attended the Illinois Production Alliance forum and membership rally at the Hilton hotel April 28.
Crededio listened intently to the speakers reports and plans, which had included the states acquisition of CSCs West Side five-stage complex, although it may be a case of locking the barn door since the horse was stolen.
What better occasion than the Academy Awards to focus attention on the Illinois visual media industry. That’s what the Illinois Production Alliance rally Sunday, March 23 is counting on.
The rally, expected to draw thousands, will be held at noon at the Thompson Center (State of Illinois Building), Randolph and Clark.
The rally will express essentially a positive tone, said IPA spokesperson Mark Egmon.