On June 13, at the Gem Theater in Detroit, Optimus celebrated a triumphant night by playing a pivotal role in eight Silver awards at the 2024 The D Show. The
Fencepost, a progressive Chicago based studio specializing in film and video post-production services for advertisers since 2016, unveils the expansion of its virtual boutique to include the addition of editors
In an exciting development for hockey enthusiasts, the National Hockey League (NHL) is set to launch a captivating new spot titled “Final Moments” on Monday, created by our friends at
FCB Chicago has laid off approximately 9% of its staff after losing the Pfizer creative account. The office, which employs over 800 people. The layoffs follow Pfizer’s abrupt shift in
Just in time for summer, Airheads is launching a unique Underwater Vending Machine designed to reignite the fun of swimming for adults. Priced at $7,000, this innovative vending machine dispenses
State Farm’s latest commercial, “No-Brainer,” created by Highdive, offers a fresh take on the iconic magic jingle campaign. In this fun new spot, viewers witness the consequences of summoning the
Highdive’s latest campaign for Jersey Mike’s continues “It’s a Jersey Mike Thing.” Here, the sandwich chain doubles down on its focus on authenticity and dedication to quality. By highlighting the
Harbor has announced the appointment of award-winning VFX Creative Director Andrew “Pelli” Pellicer to its artist roster. Tony Robins, Managing Director, Advertising North America made the announcement. Pellicer’s addition further
For the second consecutive year, Google Pixel emerged as the standout winner in the strategic advertising rankings, as revealed by Evanston-based Kellogg School of Management’s 20th Annual Super Bowl Advertising
Arnold Schwarzenegger has taken on a T-1000 and a T-X in Terminator films. He’s gone up against a Predator. He even took on Danny Devito in Twins. Now, State Farm
BetMGM has unveiled its Super Bowl ad, featuring an all-star lineup that pointedly excludes NFL legend Tom Brady. The 60-second extended cut of the ad, released recently, showcases Vince Vaughn,
In a move sure to grab audiences, State Farm Insurance has teased its upcoming Super Bowl commercial featuring none other than Hollywood icon Arnold Schwarzenegger. The teaser, created by Highdive,
While the news of our favorite TV firemen, cops, doctors, druglords, and chefs may sometimes be our top stories, we are also the news source for our production companies, post
The vibrant tapestry of Chicago’s production community has dimmed once again with the loss of several luminaries during 2023, leaving an indelible mark on the city’s rich legacy in film
The creative struggle — that ongoing battle to keep great advertising great from inception to production — is real. Crafting advertising that not only captures attention, but also resonates with
State Farm’s newest creative effort, The Right Kind of Magic, conceived and developed by Highdive, features Tonight Show host Jimmy Fallon, who will also act as a creative collaborator. The
As the crisp autumn air envelops the city of Chicago and New York, and the leaves don their vibrant shades of red, orange, and gold, there’s no better time to
The AICP Awards tour concludes its national rollout as the association’s Midwest Chapter presents a panel discussion and screening on Thursday, November 9. Taking place at The Old Post Office, the
The 2024 Toyota Grand Highlander is no ordinary SUV. It’s Toyota’s most powerful midsize SUV to date, and this marketing campaign is designed to let the world know it. Now,
Reid Brody’s ColorNation is celebrating its first anniversary by welcoming two esteemed colorists to its roster. Vincent Taylor, a seasoned artist based in Los Angeles, and Lea Mercado, a talented
