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Tag: Chicago

Coors Light makes a case for the worst Monday of all
  • Super Bowl

Coors Light makes a case for the worst Monday of all

By Reel Chicago Jan 16, 2025
Coors Light is embracing one of its most public mishaps with a clever twist. On Monday, the beer brand accidentally misspelled “refreshment” as “refershment” in a major...
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Rockford, IL-born creator of Punky Brewster, David W. Duclon, dies at 74
  • In memoriam

Rockford, IL-born creator of Punky Brewster, David W. Duclon, dies at 74

By Reel Chicago Jan 16, 2025
David W. Duclon, the creative force behind the beloved sitcom Punky Brewster and a key contributor to some of television's most iconic series, passed away on Wednesday in Frank...
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Coors Light ad misspelling leaves brewer with ‘a case of the Mondays’
  • Super Bowl

Coors Light ad misspelling leaves brewer with ‘a case of the Mondays’

By Reel Chicago Jan 14, 2025
On Monday, Coors Light released a series of ads leading up to the Big Game, aiming to showcase the world’s most refreshing beer in its iciest glory. However, instead of deliv...
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L.A. wildfires take the life of Blues Brothers actress
  • In memoriam

L.A. wildfires take the life of Blues Brothers actress

By Reel Chicago Jan 14, 2025
Retired actress Dalyce Curry, known for her roles in The Blues Brothers, The Ten Commandments, and Lady Sings the Blues, has tragically passed away at 95 due to the devastating...
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From apples to lions: What the new Leo means to Chicago
  • POV

From apples to lions: What the new Leo means to Chicago

By Colin Costello Jan 14, 2025
Almost every time former Reel Chicago editor Dan Patton wrote or edited an article about Leo Burnett, he’d get flak—from the iconic agency and our publisher alike—for cas...
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Just call me “Leo”
  • REEL BUSINESS

Just call me “Leo”

By Reel Chicago Jan 14, 2025
Publicis Groupe has launched Leo, a bold new creative constellation merging the strengths of Publicis Worldwide and Leo Burnett. This initiative exemplifies the Groupe’s Powe...
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New Chicago Fire images show chaos is coming to Episode 10
  • ONE CHICAGO

New Chicago Fire images show chaos is coming to Episode 10

By Reel Chicago Jan 13, 2025
Fans of Chicago Fire were left in suspense following the intense winter premiere, only to notice something unusual: NBC did not release a TV promo for the upcoming January 15 e...
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Home Instead inspires families in new campaign by FCB
  • CREATIVE

Home Instead inspires families in new campaign by FCB

By Reel Chicago Jan 13, 2025
For many families, the realization that a loved one needs senior care can be an overwhelming and emotional moment. But Home Instead, a global leader in in-home care for aging a...
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W.M. Barr taps Laughlin Constable for DampRid campaign
  • ACCOUNT WINS

W.M. Barr taps Laughlin Constable for DampRid campaign

By Reel Chicago Jan 13, 2025
Laughlin Constable has announced its new partnership with DampRid, the #1 national brand of moisture absorbers. Following a competitive agency search in 2024, DampRid selected ...
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Third season of Netflix ‘Monster’ anthology series to begin filming in Chicago
  • CHICAGO MADE

Third season of Netflix ‘Monster’ anthology series to begin filming in Chicago

By Barbara Roche Jan 10, 2025
The third season of Netflix's Monster anthology series, co-created by Ryan Murphy and Ian Brennan, will begin filming in Chicago on February 10. This third season, titled Th...
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Highdive gets “Pretty Dirty” with new Jeep work
  • CREATIVE

Highdive gets “Pretty Dirty” with new Jeep work

By Reel Chicago Jan 10, 2025
Jeep is redefining luxury and capability with the launch of its all-new Wagoneer S, the brand’s first global battery-electric vehicle (BEV). To mark this milestone, Jeep has ...
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Optimus tackles General Mills’ “Game Day” campaign with Kelces and Watts
  • Reel Ad of the Week

Optimus tackles General Mills’ “Game Day” campaign with Kelces and Watts

By Reel Chicago Jan 10, 2025
Game day is about more than touchdowns and tackles—it’s about traditions, superstitions, and snacks. That’s the heart of General Mills’ new “Game Day” campaign feat...
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Who’s that? GoDaddy returns to Super Bowl after 8 years
  • Super Bowl

Who’s that? GoDaddy returns to Super Bowl after 8 years

By Reel Chicago Jan 10, 2025
After an eight-year hiatus, GoDaddy is making a bold return to the Super Bowl stage with a new campaign highlighting its groundbreaking artificial intelligence platform, GoDadd...
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Pull-Ups celebrates potty training with Terd and Yureen
  • CREATIVE

Pull-Ups celebrates potty training with Terd and Yureen

By Reel Chicago Jan 10, 2025
Pull-Ups, the brand synonymous with potty training and its iconic I'm a Big Kid Now jingle, is embracing the chaos of potty training in a new campaign creatively led by Leo Bur...
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McDonald’s partners with John Cena for McValue Platform launch
  • CREATIVE

McDonald’s partners with John Cena for McValue Platform launch

By Reel Chicago Jan 10, 2025
Savings just got a permanent ringside seat at McDonald’s as the fast-food giant launches its highly anticipated McValue menu across all U.S. locations. Designed to give custo...
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Emagine Theatres to host Winter Kids Film Series
  • Events

Emagine Theatres to host Winter Kids Film Series

By Reel Chicago Jan 9, 2025
This Winter, Emagine Entertainment will be hosting their annual Winter Kids Film Series at all of their locations. This series features a different family-friendly themed film ...
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The Bear earns four SAG Awards nominations
  • AWARDS

The Bear earns four SAG Awards nominations

By Reel Chicago Jan 9, 2025
The 2025 SAG Awards nominations are in, and while Shogun leads the TV categories with five nominations, FX’s The Bear continues to prove its dominance, earning four nominatio...
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German Doner Kebab’s introduces bold flavor in new campaign
  • CREATIVE

German Doner Kebab’s introduces bold flavor in new campaign

By Reel Chicago Jan 9, 2025
Fast-growing global kebab chain, German Doner Kebab, is making waves with its first-ever U.S. marketing campaign, “Open Your Mouth Mind.” Known for revolutionizing the clas...
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J Blanton Plumbing partners with Geletka+ in a bold new brand identity
  • CREATIVE

J Blanton Plumbing partners with Geletka+ in a bold new brand identity

By Reel Chicago Jan 9, 2025
J Blanton Plumbing, a trusted name in the plumbing industry, has unveiled a bold new corporate brand identity and repositioning strategy, developed in partnership with creative...
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The Bear leads DGA TV nominations
  • AWARDS

The Bear leads DGA TV nominations

By Reel Chicago Jan 7, 2025
The Directors Guild of America has unveiled the nominees for the 77th Annual DGA Awards, and FX’s The Bear stands tall with three nominations in the Comedy Series category. T...
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