These days, you just can’t escape AI. And now you can’t when it comes to Super Bowl ads either. But hey, there were some good ones. For me, Claude’s spot stood out. It fe...
Thirty years ago, during the Big Game, a Pepsi loyalty promotion promised something so audacious it became legend: collect enough points and you could get a jet. One man believ...
MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair.
Talk about a ha...
Jeep may be sitting out the Super Bowl broadcast this year, but the brand is still making waves during Big Game week. Instead of a game-day media buy, Jeep has dropped an onlin...
Lay’s is showing up to the Super Bowl with a rare double play this year: two national ads and a fan-facing activation, from Highdive, all centered on the humble potato and th...
Sometimes love means taking matters into your own hands, and maybe stacking a few crisps along the way. For the biggest snacking moment of the year, Chicago-based Pringles is t...
Grubhub is making a bold play to reset expectations around restaurant delivery by tackling the issue consumers complain about most: fees.
In its first-ever Big Game national...
While Old El Paso has long dominated the space, Ortega is making a play to shake things up. The B&G Foods flagship brand remains the top-selling taco sauce in the country a...
Clorox is expanding its role in everyday home wellness with the launch of Clorox PURE Allergen Neutralizers, a new line of daily air and fabric sprays designed to neutralize co...
Terminix is giving pest control a voice, and it’s surprisingly melodic. The brand’s new national campaign, “Ahhh,” turns prevention into a performance, transforming the...
MSC Cruises is bringing back its transatlantic star power with a new round of commercials featuring Drew Barrymore and Orlando Bloom, continuing the brand’s “Let’s Holida...
The latest campaign from Daisy Brand reframes cottage cheese as a contemporary, protein-packed staple, pairing everyday nutrition with moments of joy and connection. Created wi...
Brace yourselves. MANSCAPED is officially entering the Super Bowl conversation. The fast-growing men’s grooming brand is making its first-ever national Super Bowl appearance,...
Build-A-Bear is leaning into emotional connection this Valentine’s Day with “A Squeeze Away,” its first campaign created by Highdive. The social-first work spotlights one...
What could be more Chicago than Da Bears, winter weather, and a billboard talking trash on the Kennedy? As the Chicago Bears prepare to face the LA Rams in this weekend’s pla...
Pinnacle Advertising is strengthening its executive bench as it enters its next phase of growth, announcing the appointments of Jules Boasberg as Chief Growth Officer and Jon B...
While most brands are racing to slap “AI-powered” on everything they touch, FactSet is zigging hard in the opposite direction. The global financial information provider has...
Cramer-Krasselt has been named Social Agency of Record for Sub-Zero Group, Inc., the luxury appliance manufacturer behind Sub-Zero, Wolf, and Cove, following a competitive revi...
As cancel culture seeps into real life and plans are abandoned with a tap of a screen, Miller Lite is stepping in with a reminder to actually show up.
The Molson Coors brand...
A new campaign from Laughlin Constable for True Value puts an undercover Nick Offerman (The Last of Us, Death By Lightning) at the center of a brand reset designed to meet mode...
