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Tag: advertising news

Sub-Zero taps Cramer-Krasselt as Social AOR
  • ACCOUNT WINS

Sub-Zero taps Cramer-Krasselt as Social AOR

By Reel Chicago Jan 13, 2026
Cramer-Krasselt has been named Social Agency of Record for Sub-Zero Group, Inc., the luxury appliance manufacturer behind Sub-Zero, Wolf, and Cove, following a competitive revi...
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Miller Lite calls out social flakiness with Christopher Walken
  • Reel Ad of the Week

Miller Lite calls out social flakiness with Christopher Walken

By Reel Chicago Jan 9, 2026
As cancel culture seeps into real life and plans are abandoned with a tap of a screen, Miller Lite is stepping in with a reminder to actually show up. The Molson Coors brand...
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DIYer Nick Offerman goes undercover for True Value
  • CREATIVE

DIYer Nick Offerman goes undercover for True Value

By Reel Chicago Jan 9, 2026
A new campaign from Laughlin Constable for True Value puts an undercover Nick Offerman (The Last of Us, Death By Lightning) at the center of a brand reset designed to meet mode...
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Laughlin Constable’s holiday card burns with nostalgia
  • HOLIDAY SPIRIT

Laughlin Constable’s holiday card burns with nostalgia

By Reel Chicago Dec 18, 2025
Laughlin Constable is sending a holiday card this year that smells like memories and maybe a little like your past. In a season dominated by screens, prompts, and artificial ev...
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GERTRUDE expands creative leadership team
  • REEL MOVES

GERTRUDE expands creative leadership team

By Reel Chicago Dec 17, 2025
GERTRUDE, INC is continuing its growth momentum in its 20th year with a series of strategic leadership additions and promotions across creative and account management. The g...
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DISH leans into awkward moments to have “The Talk”
  • Reel Ad of the Week

DISH leans into awkward moments to have “The Talk”

By Reel Chicago Dec 16, 2025
DISH isn’t running from the comparison anymore. It’s leaning straight into it. In its latest campaign, The Talk, created in collaboration with Highdive, DISH tackles one of...
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John Maxham joins Blue Chip as first CCO
  • REEL MOVES

John Maxham joins Blue Chip as first CCO

By Reel Chicago Dec 16, 2025
Blue Chip has named John Maxham its first chief creative officer, formalizing a role he has effectively been shaping over the past year and a half as a consultant. The former c...
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Papa Johns names Leo as new creative agency
  • ACCOUNT WINS

Papa Johns names Leo as new creative agency

By Reel Chicago Dec 3, 2025
Papa Johns has tapped Leo as its new creative agency as the pizza giant works to strengthen its marketing and reverse a lingering sales slump. The move follows a creative ag...
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The Omnicom Consolidation: A Plan Without A Purpose
  • POV

The Omnicom Consolidation: A Plan Without A Purpose

By Corey Richardson Dec 1, 2025
The news that Omnicom is cutting 4,000 jobs and sunsetting legacy agencies like FCB, DDB, and MullenLowe should have rocked the industry. Instead, it landed with a dull thud, b...
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DoorDash celebrates Dashers’ power passions
  • Reel Ad of the Week

DoorDash celebrates Dashers’ power passions

By Reel Chicago Nov 23, 2025
DoorDash is spotlighting the side-hustle hustle with its newest recruitment ad, a stylish and surprisingly cinematic grocery delivery spot created by Quality Meats in partnersh...
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Chicago creatives celebrate AICP Awards Tour finale (picture gallery)
  • AICP/MIDWEST

Chicago creatives celebrate AICP Awards Tour finale (picture gallery)

By Barbara Roche Nov 22, 2025
Chicago hosted the final stop of the AICP Awards Tour on Thursday evening, bringing friends, co-workers, and colleagues together at the Old Post Office, for an evening that ble...
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AICP Midwest Chapter presents the 2025 AICP Awards
  • AICP

AICP Midwest Chapter presents the 2025 AICP Awards

By Reel Chicago Nov 18, 2025
The AICP Awards concludes its annual tour with its Chicago event on November 20 at the Old Post Office. The Windy City stop puts the focus on brands this year, with a thoughtfu...
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Dictionary Films adds Madeline Saloga as Senior Producer
  • REEL MOVES

Dictionary Films adds Madeline Saloga as Senior Producer

By Reel Chicago Nov 17, 2025
Dictionary Films has expanded its leadership team with the addition of Madeline Saloga, who has stepped into the role of Senior Producer as the Chicago-based company continues ...
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National Guard turns high school gyms into virtual crisis zones
  • CREATIVE

National Guard turns high school gyms into virtual crisis zones

By Reel Chicago Nov 17, 2025
With recruiting tougher than ever and most teens unaware that the Army National Guard is the frontline force in disaster response, Team DDB and TMA decided to stop explaini...
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Froot Loops x Chicago Jeweler turn Hip-Hop lyrics into wearable art
  • SOCIAL MEDIA

Froot Loops x Chicago Jeweler turn Hip-Hop lyrics into wearable art

By Reel Chicago Nov 15, 2025
Froot Loops is stepping deeper into the culture this season, teaming up with Chicago designer Kristopher Kites to transform decades of hip-hop shoutouts into collectible, hand-...
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FCB Chicago wins three Clio Entertainment Grand Awards
  • AWARDS

FCB Chicago wins three Clio Entertainment Grand Awards

By Reel Chicago Nov 15, 2025
A huge congratulations goes out to FCB Chicago and Rakish Entertainment, whose groundbreaking accessibility initiative “Caption with Intention” swept the 2025 Clio Entertai...
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Quality Meats gets Manscaped
  • ACCOUNT WINS

Quality Meats gets Manscaped

By Reel Chicago Nov 6, 2025
Independent agency Quality Meats is headed back to the Big Game. After making its Super Bowl debut earlier this year with GoDaddy, a campaign that went on to win the Creative B...
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Chew 5 Gum turns TikTok fan reactions into animation
  • CREATIVE

Chew 5 Gum turns TikTok fan reactions into animation

By Reel Chicago Nov 5, 2025
Mars Wrigley and Energy BBDO are bringing a new kind of sensory overload to social media, and they’re letting TikTok fans lead the charge. The latest chapter in the brand...
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Macaulay Culkin reprises Kevin McCallister for Home Instead
  • HOLIDAY SPIRIT

Macaulay Culkin reprises Kevin McCallister for Home Instead

By Reel Chicago Nov 5, 2025
Just in time for the 35th anniversary of Home Alone, Home Instead and FCB Chicago have teamed up to bring audiences back to the McCallister household, with a touching twist the...
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Tillamook ends the Great Grilled Cheese Debate
  • CREATIVE

Tillamook ends the Great Grilled Cheese Debate

By Reel Chicago Nov 4, 2025
After years of internet arguments over whether butter or mayonnaise makes the best grilled cheese, Tillamook has finally settled the debate. Partnering with Leo Chicago and All...
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