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Tag: advertising news

Chicago International Film Festival Wants You to “Find Your Genre”
  • CIFF

Chicago International Film Festival Wants You to “Find Your Genre”

By Reel Chicago Oct 16, 2025
Ogilvy North America is giving the 61st Chicago International Film Festival a smart, very-Chicago pulse with a new brand platform, “Find Your Genre.” The idea taps into...
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Ronald McDonald House launches “Family Stays” campaign
  • NEW WORK

Ronald McDonald House launches “Family Stays” campaign

By Reel Chicago Oct 16, 2025
Ronald McDonald House is reintroducing itself to the world with “Family Stays,” a new global campaign that puts real families and their words at the heart of the story. ...
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Harbor adds Jason Ryan, elevates Steve Perski to lead sound team
  • REEL MOVES

Harbor adds Jason Ryan, elevates Steve Perski to lead sound team

By Reel Chicago Oct 13, 2025
Harbor is bolstering its award-winning sound division with a series of key creative appointments, reinforcing its leadership in innovation, technology, and premium artistry acr...
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Is Multicultural Advertising doomed?
  • POV

Is Multicultural Advertising doomed?

By Corey Richardson Oct 13, 2025
The cultural wind is blowing in the wrong direction. Multicultural budgets are shrinking. “Woke” has been turned into a slur. Clients who once celebrated diversity now whis...
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Gushers turns ’90s FruitHead into Halloween short film
  • HAlloween

Gushers turns ’90s FruitHead into Halloween short film

By Reel Chicago Oct 13, 2025
Here's a pitch: what if the goofy FruitHead gag from the commercials wasn’t a punchline, but an origin story? Decades after a hex on a bag of Gushers warped a young performer...
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Chicago Med, Fire, and P.D. light up Peacock and prime time
  • ONE CHICAGO

Chicago Med, Fire, and P.D. light up Peacock and prime time

By Reel Chicago Oct 7, 2025
NBC’s fall is off to a blazing start and One Chicago is fanning the flames. While the network touts early wins across its schedule, the biggest momentum story is on Peacock, ...
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Cat’s Pride & Two by Four make odor… very hard to ignore
  • NEW WORK

Cat’s Pride & Two by Four make odor… very hard to ignore

By Reel Chicago Oct 7, 2025
Oversized cats, oversized laughs. Chicago’s Two by Four teams with Cat’s Pride on “Breathe Easy,” a storytelling-led campaign that literalizes the two worst parts of li...
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PARAGON levels up its new roster and EP Tom Leonard
  • REEL MOVES

PARAGON levels up its new roster and EP Tom Leonard

By Reel Chicago Oct 7, 2025
PARAGON, the next-gen shop for commercials, cine-docs, and brand content, is widening its creative footprint with a refreshed director lineup and the addition of Executive Prod...
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Banner Studios and Chicago Bears team up on high-impact content
  • Reel Ad of the Week

Banner Studios and Chicago Bears team up on high-impact content

By Barbara Roche Oct 7, 2025
When the lights come up at Soldier Field this season, fans will be greeted by a bold new visual experience powered by Banner Studios. The Chicago-based production company a...
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KFC introduces the big a** wet nap for its original Honey BBQ
  • NEW WORK

KFC introduces the big a** wet nap for its original Honey BBQ

By Reel Chicago Oct 6, 2025
KFC is in its comeback bag, and Chicago’s Highdive just dropped the sauciest flex yet: Original Honey BBQ is back starting Oct. 6, and the TV spot literally introduces a gian...
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Campbell’s Chunky, NFL stars crush cravings in new campaign
  • NEW WORK

Campbell’s Chunky, NFL stars crush cravings in new campaign

By Reel Chicago Sep 30, 2025
Campbell’s Chunky is taking direct aim at hunger with a new platform that treats the brand like a craveable meal, not just a soup. The integrated campaign, titled “Crush Yo...
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Metro by T-Mobile turns price cut into streetwear
  • NEW WORK

Metro by T-Mobile turns price cut into streetwear

By Reel Chicago Sep 30, 2025
Metro by T-Mobile wants a ten-dollar monthly discount to feel like culture, not math. The carrier’s new “Price Drop Drop” campaign, created by BarkleyOKRP, takes that sav...
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Tariff vs. Tax Credit: Which path will shape U.S. film production
  • PRODUCTION CENTRAL

Tariff vs. Tax Credit: Which path will shape U.S. film production

By Barbara Roche Sep 29, 2025
President Trump used social media to repeat his threat to impose a 100% tariff on films produced outside the United States and imported into the U.S. market. The proposal, ...
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Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha
  • NEW WORK

Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha

By Reel Chicago Sep 26, 2025
The world may still never know. But it doesn’t hurt to ask again. Chicago-based Tootsie Roll Industries is bringing back one of candy’s most enduring mysteries with a remas...
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Charlie Sheen is Wild AF and so is his new non-alcoholic beer
  • NEW WORK

Charlie Sheen is Wild AF and so is his new non-alcoholic beer

By Reel Chicago Sep 26, 2025
Charlie Sheen is drinking beer but still retaining his sobriety. The actor has entered the non-alcoholic beer space with the launch of Wild AF, a brand he created with the Chic...
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Laughlin Constable PR wins trio of Chicago Industry Honors
  • AWARDS

Laughlin Constable PR wins trio of Chicago Industry Honors

By Reel Chicago Sep 25, 2025
Laughlin Constable Public Relations (LCPR), the Chicago- and Milwaukee-based public relations firm, has added three more awards to its growing trophy case. The agency earned tw...
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Smartphone Free Childhood launches PSA from Tessa Films
  • Reel Ad of the Week

Smartphone Free Childhood launches PSA from Tessa Films

By Reel Chicago Sep 23, 2025
Smartphone Free Childhood US (SFCxUS), a growing grassroots movement of parent advocates, has released a new PSA that targets the pressures smartphones and social media place o...
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Patrick Mahomes and Meghan Trainor team up with State Farm
  • NEW WORK

Patrick Mahomes and Meghan Trainor team up with State Farm

By Reel Chicago Sep 16, 2025
State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear:  in both f...
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Quality Meats proves Graza’s olive oil is good in anything
  • Reel Ad of the Week

Quality Meats proves Graza’s olive oil is good in anything

By Reel Chicago Sep 15, 2025
Chicago’s Quality Meats takes a delightfully weird turn for Graza’s first glass bottles, delivering a surreal OOH debut and a pair of tabletop films that make olive oil fee...
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Laughlin Constable named AOR for QuikTrip
  • ACCOUNT WINS

Laughlin Constable named AOR for QuikTrip

By Reel Chicago Sep 11, 2025
Laughlin Constable, the independent, full-service agency announced it has been named the creative and media agency of record for QuikTrip, the Tulsa, OK based, $11+ billion nat...
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