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Tag: advertising news

Translation replaces Burrell as McDonald’s Black agency
  • ACCOUNT WINS

Translation replaces Burrell as McDonald’s Black agency

By Reel Chicago Jul 25, 2025
McDonald’s has tapped Translation as its new agency of record for the African American consumer market, officially parting ways with its longtime partner, Burrell Communicat...
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Geletka+ kicks off second half of 2025 with breakthrough national campaigns
  • ACCOUNT WINS

Geletka+ kicks off second half of 2025 with breakthrough national campaigns

By Reel Chicago Jul 25, 2025
Geletka+ is making waves with two new national campaigns that highlight its growing reputation for bold, fast-moving creative. The Chicago-based full-service agency, known for ...
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Blueberries go big with new campaign led by Chicago’s SCC
  • NEW WORK

Blueberries go big with new campaign led by Chicago’s SCC

By Reel Chicago Jul 23, 2025
Just in time for National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) has unveiled a bold new national marketing platform: “Blueberries. GO BIG.” And behin...
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UScellular offers a  “Pinky Promise” ring to help you digital detox
  • Reel Ad of the Week

UScellular offers a “Pinky Promise” ring to help you digital detox

By Reel Chicago Jul 18, 2025
We’ve all felt it — that tiny, annoying dent on your pinky finger from endlessly scrolling your phone. UScellular has decided to turn that weird little quirk into a full-bl...
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KFC enters Comeback Era with new campaign from Highdive
  • NEW WORK

KFC enters Comeback Era with new campaign from Highdive

By Reel Chicago Jul 16, 2025
After years of falling behind in the chicken wars, KFC is flipping the script—literally. With the help of Chicago-based agency Highdive, the fast-food giant is launching its ...
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State Farm’s ‘Batman vs. Bateman’ marks 3rd Emmy nom for Highdive
  • The Emmys

State Farm’s ‘Batman vs. Bateman’ marks 3rd Emmy nom for Highdive

By Reel Chicago Jul 15, 2025
Highdive has once again cracked the Emmy ceiling. The agency’s wildly popular “Batman vs. Bateman” spot for State Farm has earned a nomination for Outstanding Commercial ...
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Geletka+ scales up with new key senior hires and office expansion
  • REEL MOVES

Geletka+ scales up with new key senior hires and office expansion

By Reel Chicago Jul 10, 2025
Geletka+, the Chicago-based full-service agency, has expanded once again, adding three new key senior hires to support its rapid growth. As the team and client roster continue ...
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CAF Summer Diversity Mixer returns with ‘In The Season’ theme
  • Events

CAF Summer Diversity Mixer returns with ‘In The Season’ theme

By Reel Chicago Jul 7, 2025
The Chicago Advertising Federation (CAF) has announced its highly anticipated 2025 Summer Diversity Mixer, taking place on Thursday, July 17 at The Metropolitan Club in downtow...
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International Delight uses hidden camera to prove people hate plain coffee
  • Reel Ad of the Week

International Delight uses hidden camera to prove people hate plain coffee

By Reel Chicago Jul 7, 2025
This week’s Reel Ad of the Week is anything but plain — and that’s exactly the point. International Delight, with creative agency FCB Chicago, just dropped a brilliantly ...
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Peroni and Giada De Laurentiis debut Italian Beer Ice
  • NEW WORK

Peroni and Giada De Laurentiis debut Italian Beer Ice

By Reel Chicago Jun 27, 2025
Move over, frosé—Peroni Nastro Azzurro just dropped the chicest way to cool off this summer, and it comes on a spoon. The No. 1 Italian beer brand is teaming up with Giada D...
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Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook
  • NEW WORK

Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook

By Reel Chicago Jun 24, 2025
Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer M...
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You are how you car in new surreal Turtle Wax campaign
  • Reel Ad of the Week

You are how you car in new surreal Turtle Wax campaign

By Reel Chicago Jun 22, 2025
This week, Turtle Wax, the legendary Lombard-based car care brand, rolled out You Are How You Car, a surreal and stylized global campaign that repositions car pride as a reflec...
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Choose Chicago launches the new Never Done. Never Outdone. campaign
  • Reel Ad of the Week

Choose Chicago launches the new Never Done. Never Outdone. campaign

By Reel Chicago Jun 18, 2025
Choose Chicago launched the new Never Done. Never Outdone. marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. ...
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Cannes Lions: FCB Chicago wins two Grand Prix awards
  • CANNES LIONS

Cannes Lions: FCB Chicago wins two Grand Prix awards

By Reel Chicago Jun 17, 2025
FCB Chicago scored a major victory at the Cannes Lions International Festival of Creativity, winning two Grand Prix awards—Design and Digital Craft—for its groundbreaking n...
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AbelsonTaylor Group Announces the 2025 nextgenerATion Summer Interns
  • REEL BUSINESS

AbelsonTaylor Group Announces the 2025 nextgenerATion Summer Interns

By Reel Chicago Jun 13, 2025
Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected eight 2025 college graduates and one rising senior for this year’s nextgenerATion summer in...
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VSA Partners hires new Associate Partner of Strategic Growth
  • REEL MOVES

VSA Partners hires new Associate Partner of Strategic Growth

By Reel Chicago Jun 13, 2025
VSA Partners, a leading strategy and creative agency, today announced the appointment of Liz Murnin as Associate Partner, Strategic Growth, signifying its investment in strat...
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SCC helps GUM and SOLO stand out with new campaigns
  • NEW WORK

SCC helps GUM and SOLO stand out with new campaigns

By Reel Chicago Jun 9, 2025
Schafer Condon Carter (SCC) is flexing its creative muscle with the launch of two national campaigns that elevate everyday brands into unforgettable moments. The independent Ch...
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Taco Bell taps Quality Meats for new creative assignment
  • ACCOUNT WINS

Taco Bell taps Quality Meats for new creative assignment

By Reel Chicago Jun 9, 2025
Taco Bell just made a spicy addition to its agency roster. Following a competitive review, the fast-food disruptor has selected Quality Meats to lead a fresh creative campaign ...
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REEL WOMEN Celebrates: Karina Azevedo, Strategist
  • REEL WOMEN

REEL WOMEN Celebrates: Karina Azevedo, Strategist

By Karina Azevedo Jun 5, 2025
Editor’s Note: Supporting women should not be limited to a month. So, at Reel Chicago, we have decided to amplify and promote dynamic women’s voices all year long. Today, ...
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Nespresso shifts global creative to Leo
  • ACCOUNT WINS

Nespresso shifts global creative to Leo

By Reel Chicago Jun 5, 2025
Nespresso has named Publicis Groupe’s Leo as its new global creative agency of record, concluding an influential 19-year relationship with IPG’s McCann. The move comes afte...
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