Mill Chicago helps Kraft fans send “noods”

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(Are you comfortable to send a nood?)

Today is National Noodle Day and who couldn’t use a “nood” you know? In the midst of navigating through the ongoing Covid-19 pandemic, families and friends are looking for ways to offer love and comfort from a safe distance. For some, that may be sending flowers or a thoughtful card, but for real comfort, we know the best way to show your love is a noodie – Kraft Mac & Cheese noods that is.

So, for National Noodle Day, Kraft is giving away its iconic blue boxes of Mac & Cheese so you can send noods to your friends and family. Now through October 11th, you can send tasteful noods by visiting www.enjoynoods.com, or by responding to @kraftmacncheese on Twitter*.

A new : 60-second digital spot, to support the “noodment,” features former SNL performer Vanessa Bayer in a kitchen talking up the event. Watch below:


ALSO READ: SNL’s Cecily Strong ladles up the Prego for Leo Burnett


To send noods, applicants can complete the order form to send a free box of Kraft Mac & Cheese to someone they love, or a coupon to redeem for one free box at the local grocery, while supplies last. 

“We’re all seeking the comforts of home and traditions that bring us together, like sharing a box of Kraft Mac & Cheese,” says Martina Davis, brand manager for Kraft Mac & Cheese, “We want to give fans the opportunity to send and share the cheesiest noods with their friends and family. 

Bianca Guimaraes and Kevin Mulroy, co-executive creative directors at agency Mischief @ No Fixed Address, said: “As much as we all learned never to write puns in advertising, this actually came out of a real insight: in these uncomfortable times, people are reaching for more comfort food than ever. As we continue to find ways to stay connected, we thought it would be fun and mischievous to invite people to send noods, both solicited and unsolicited.”


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The #SendNoods activation will also be featured in out of home in Chicago and digital ads on social networks and dating sites. 

CREDITS:

CLIENT: Kraft Mac and Cheese

  • MATT CARPENTER:  Director, Quick Prep Meals 
  • MARTINA DAVIS: Brand Manager
  • MAYA MCDONALD: Brand Activations Lead
  • EMILY VIOLETT:  Sr. Associate Brand Manager

AGENCY: Mischief @ No Fixed Address / No Fixed Address

  • COFOUNDER & CCO: Greg Hahn
  • PRESIDENT: Kerry McKibbin
  • ECD: Kevin Mulroy
  • ECD: Bianca Guimaraes
  • COPYWRITER: Travis Myers
  • ART DIRECTOR: Nina Hang
  • JR ART DIRECTOR: Nod McFall 
  • NFA PRESIDENT: Jordan Doucette
  • STRATEGY: Jeff McCrory  
  • VP CONTENT: Will Dempster
  • BUSINESS MANAGER: Leila Chee
  • DIGITAL PLATFORM LEAD: Annie Tung 
  • VP, STUDIO: John Silva
  • PRODUCER: Paul Silva

PRODUCTION: PlayTime Media

  • DIRECTOR: Zach Math
  • PRODUCER: Brian Etting

EDIT: Arcade

  • EDITOR: Will Hasell
  • ASSISTANT EDITOR: Fernando Raigoza
  • SR. PRODUCER: Kirsten Thon-Webb
  • EXECUTIVE PRODUCER: Crissy DeSimone 

ONLINE: Timber

  • FLAME ARTIST: Brian Shneider
  • FLAME ASSISTANT: Alice Cen
  • SR. PRODUCER: Kirsten Thon-Webb
  • EXECUTIVE PRODUCER: Crissy DeSimone 

TELECINE: The Mill

  • COLORIST: Josh Bohoskey
  • PRODUCER: Evan Bauer
  • EXECUTIVE PRODUCER: Fawn Fletcher

MIX: Lime

  • MIXER: Loren Silber
  • EXECUTIVE PRODUCER: Susie Boyajan

PUBLIC RELATIONS: ALISON BROD MARKETING + COMMUNICATIONS

  • SENIOR VICE PRESIDENT: Brooke Scher Mogan
  • VICE PRESIDENT: Adrianna Lauricella
  • SENIOR DIRECTOR: Francesca Salcedo
  • ACCOUNT SUPERVISOR: Erika Berg

SOURCE: Mill Chicago

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